Tag Archives: white label e liquid manufacture

How Black Friday Has Evolved in the UK – Plans for 2022

Most know Black Friday as the day of amazing sales that mark the start of Christmas shopping. But over the years Black Friday has changed and no longer is it restricted to just the US.

Originally in the US, Black Friday was named for the financial crash in 1869 but was later coined as the day after Thanksgiving. At first Black Friday held a negative connotation as it was often used to label the Friday after Thanksgiving when there were staff shortages or other issues. But it was regarded as a sales point in the 1950s when it was used to refer to an influx of shoppers the day after Thanksgiving.

Since then, it’s only given rise to the Black Friday movement as becoming a sale-orientated promotion.

Black Friday in the UK

On the flip side, in the UK, Black Friday was still used as a way for the Police and NHS to refer to the Friday before Christmas when there tends to be an influx of emergencies. So, when US-based companies like Amazon and Asda began to hold Black Friday-style promotions, there was an initial worry about the negative connotations behind the name.

It did little to dissuade customers in search of discounts however as it’s quickly grown to outpace the Boxing Day sales which predominantly in the UK, was the most profitable sales day for retail.

The evolution of Black Friday

In the retail world, Black Friday started to become a race between competitors. Who could launch their Black Friday deals first and who could offer the best deals? And as many Black Friday deals moved online with online retail booming during recent years with the pandemic, the ease of creating online promotions allowed for retailers to expand from a day of sales to a week of sales.

Now there are retailers who have Black Friday offers throughout the entire month of November. With pre-Black Friday offers and Black November offers, it’s easily become one of the biggest promotions in the UK.

Before the boom in Black Friday promotions that now can range the entire month, the start of Winter sales was the Black Friday weekend. The shift to longer promotions, it’s made the previous retail calendar somewhat obsolete. Retailers instead have noticed that customers tend to shop earlier/before the holiday season, potentially giving rise to a preference for Black Friday promotions over Boxing Day sales.

With Black Friday sales now lasting longer, retailers have also had to action plans for helping to retain shoppers’ interest. Rather than offering blanket-wide savings across their stores, intermittent offers or promoting product categories on specific days/weeks, help to keep customers interested.

How you can prepare for Black Friday 2022

Stock is going to be one of the most important things to have in mind with your promotions. The last thing you want is for your offers to run out of stock too quickly. Ordering now and getting ahead is best not only for you but for your manufacturer.

Around this time E-Liquid manufacturers will be receiving orders for Black Friday stock and to be able to meet demand, they will need to know the full extent of the demand. This year (2022), our cut-off for Black Friday products to be delivered before the day is September 30th.

When planning your Black Friday offers this year, you may want to take the current inflated cost of living, into consideration. This could potentially mean your standard customers have less disposable income to spend. For the vaping industry, it could mean that marketing around Black Friday is tailored to highlight the savings to be made for those swapping from smoking to vaping.

Although online sales have been booming thanks to the pandemic, customers have been returning to the high street in favour of shopping in person. But there has been a decline in this with the recent cost of living crisis. It’s important to ensure that stores also offer promotions, and offering in-store exclusive offers may help to entice more back to your stores.

If you are looking to stock up before the Black Friday rush, make sure to place your order before the 30th of September, to get your order before Black Friday.

Latest Updates on Vaping Trends in the UK

ASH (Action on Smoking and Health) have recently released its newest update on adult vaping in the UK. These annual reports help to shed some light on the trends we can see in the vaping industry and could potentially help companies meet future customer demands.

Use, awareness, and attitudes to E-cigarettes

One of the keynotes from the update shows that there are now 4.3 million people who vape in the UK. That’s an increase from 3.3 million in 2020. Most current vapers are ex-smokers (57%) with the proportion peaking in 2021 (64%), potentially due to the pandemic which reinforced health concerns.

Only 8.1% of vapers had never smoked before. It also seems that the proportion of adult smokers who have never tried E-Cigarettes is continuing to decline. The good news continues as the proportion of smokers who are current vapers has increased since 2021 from 17% to 22%.

The main reason given by ex-smokers for vaping has continued to remain the same as in previous years, with 29% using vaping as a means to help quit. After that, the most common reasons are to prevent relapse, because they enjoy the experience and to save money. Similarly, smokers predominantly said they vaped to help cut down on smoking, save money, help quit and to prevent relapse.

Worryingly, there is still a trend of smokers believing that vaping is equally or more harmful than smoking, showing clear signs that the industry and experts need to continue to push vaping advocacy. A third of smokers still incorrectly believe this notion.

What are the most common vaping products used

As in previous years, refillable E-Cigarette devices remain the most common amongst current vapers, with 65% using these as their main device. This includes vapes with replaceable pods (17%) and disposable vapes (15%).

Unsurprisingly, disposable vapes have risen in popularity, particularly amongst 18–24-year-olds. Around 48% of current vapers use disposables as their main type of device in 2022, a whopping increase from 2.8% in 2021.

Our thoughts for the future of vaping

While disposable devices have undoubtedly become one of the most popular devices this year, it is likely that this will shift in the coming year. With talks of sustainability and cracking down on underage vapers, disposable devices may very well begin to wane in popularity, or at least in suitability.

With the ongoing cost of living crisis in the UK, disposable vapes quickly become an expensive means of vaping compared to traditional refillable tanks or pod kits, so we could see a shift in this direction. Especially as more pressures are put on companies to ensure environmentally sustainable methods are met. Even now, some prominent disposable vape brands have started turning to pod kits in response to more environmentally friendly vapes.

As the Smokefree 2030 deadline grows closer the government may step up on vaping advocacy as well as continue to crack down on illicit and illegal vapes. We hope that the UK continues to recognise the importance of vaping as a means of smoking cessation.

New Progressive Vaping Laws in the Philippines Welcomed

Vaping regulations change each year and differ around the globe. Some countries offer much tighter restrictions than others, and some regulations change to the detriment of vapers. However, the recent moves from the Philippines government have been welcomed by vaping activists.

Earlier in the year, legislation was proposed to make changes to the vaping laws in the country, and as of July 25, the bill became law.

What is the updated law for vaping now?

The most important takeaway from the updated law is that it legitimizes the use of vapes as a means for quitting smoking. This helps put the Philippines in line with most of Europe, setting them apart as one of the very few Asian countries to have reasonable vaping regulations.

The new laws allow for nicotine strengths of up to 65mg/ml (6.5%) and lowers the legal age of purchase from 21 to 18. These of course offer great benefits for customers who feel the need for higher strengths and help introduce aid for smokers aged 18-21.

In the Philippines, the legal age for buying cigarettes had always been 18 meaning that until this legislation changed, young smokers had at least 3 years of smoking before being able to legally purchase vapes. The hope is therefore that these changes will help 16 million smokers in the country, including the youngest adult smokers.

These changes also include restrictions on where vaping products can be sold and penalties for stores and online retailers for selling to minors. In a move similar to the UK and Europe, they have also restricted advertising with social media influencers and celebrities.

Another slight change to the laws revolves around flavours. Although the law does not ban flavours outright (a ban on flavours other than menthol and tobacco already exists), it prohibits labels and advertising that use flavour descriptors that may appeal to minors. This includes wording such as those relating to fruit, candy, desserts or cartoon characters.

One of the biggest changes is the change in the authority of who manages vaping. Rather than the FDA, the Department of Trade and Industry (DTI) will have control over the regulations on vaping and heated tobacco products.

The politics behind the changes

At the time of the bill first being introduced, there were some parties who disagreed with the proposed changes including the Philippines Department of Health. However, the FDA had previously angered many after it was revealed that American billionaire Michael Bloomberg attempted to influence Philippines policies with money sent to anti-vaping groups.

The bill was also under review at the same time as the presidency began to change hands, suggesting that possibly it flew under the radar.

Here's hoping that the Philippines continue to trial the new regulations and allow time for them to work, without bending under opposition that aims to oppress vaping as a quit-smoking tool.

The impact of the law changes on manufacturers and brands

As part of the improved regulations, the importation, manufacture, sale, packaging and distribution have also been overhauled. These have been brought in line with internationally accepted standards. But there are still some regulations that brands need to be aware of if they wish to take their products to the Philippines.

For one, the flavour ban restricts vape products to menthol and tobacco flavours only. These also cannot be labelled with fruity/candy/dessert names. Therefore, brands should be careful of product labels, flavour names and flavour descriptions.

Although some tobacco flavours may have naturally fruity tones, they should not be used as a descriptor. With the change of the legal vaping age from 21 to 18, age restriction labels on products will also require updating.

How Xyfil can help E-Liquid brands as a Toll Manufacturer

We pride ourselves in being able to help you through any and every step of the process, from concept to shelf. Whether you’re new to the business and want to take your first steps into creating an E-Liquid brand, looking for an E-Liquid manufacturer in the UK to develop your products, or have an existing product that needs some re-work. We’re here to help.

Our services cover all aspects of manufacturing, including white label and OEM, and compliance. We offer expert teams who can develop unique flavours, manufacture and produce your E-Liquids, bottle and label your products, and even offer a creative studio that can develop/update packaging, labels, logos and POS.

As a leading E-Liquid manufacturer in the UK, Xyfil has the trust of the many brands we have already helped take to market in the UK, EU and overseas. Get in contact with us today to see how we can help you.

British Manufacturer for E-Liquids & CBD

A leading E-Liquid and CBD manufacturer in the UK.

Why should you choose Xyfil for your manufacturing needs? There are a lot of reasons why we make a great fit for those looking to start an E-Liquid or CBD brand. We’ve already helped hundreds of brands take their products to market, including several award-winning names (Pod Salt, Cali Greens and more) that continue be recognised by the industry.

Here are a few of the reasons why you should choose Xyfil for your manufacturing needs.

ISO & GMP certified

Xyfil is one of the very few British E-Liquid manufacturers that has not only been ISO 9001 certified, but GMP certified also. This is a massive step for us in showcasing our commitment to quality and safety.

ISO 9001 sets out the criteria for a quality management system and is a certified standard used by all good quality manufactures. This standard is based on several management principles used to ensure quality. These include: a strong customer focus, motivation, and involvement of top management, plus processes for continual improvement.

ISO 9001 certification ensures that companies provide customers with consistent, good quality products and services. As a manufacturing company, we at Xyfil are proud of our ISO 9001 accreditation as it shows we are consistently pushing to provide our customers with only the very best.

GMP (Good Manufacturing Practice) is often used by many manufacturers as a guideline system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimise risks involved in production that cannot be eliminated by testing the final product.

Most companies use this, but few are GMP certified. We have gone the extra mile to ensure that our customers can have the utmost peace of mind with us, and have been certified to GMP standards, showcasing our continued effort in providing the very best possible.

Quality assurance with full traceability

We ensure that your products are in safe hands whether they are manufactured here or delivered to us ready to be bottled and labelled. There are a variety of ways we do this following our ISO and GMP practices, but also through our full traceability process.

At Xyfil, we like to make sure that from start to finish, we have full accountability for every aspect. This includes supply chains and ingredients, to manufacturing and production work, all the way to the creative studio designs and eventual dispatch from our doors. Every step of the way is tracked so that should any errors occur, we can quickly and efficiently find the point of issue and correct it with as little impact on the product as possible.

Versatile toll manufacturing

Xyfil not only offers white label manufacturing and OEM (Original Equipment Manufacturer), but we also operate as a Toll Manufacturer. This essentially means that at whatever point in the process you may require work, we are able to help. Not all who are in the market for a E-Liquid or CBD manufacturer in the UK require the full manufacturing process.

Some may only need the ability to bottle their products, or need the creative aspects such as logos, POS, packaging & labelling. There are some who are looking for help with regarding compliance testing of products to ensure they meet market regulations. No matter the scale of your products or business, no matter the step of manufacturing you are currently in, Xyfil can help.

Bottling

Already have a formulation ready for bottling, but don’t have the means to do so? We can offer our bottling services for any non-edible liquid including E-Liquids, CBD, hand sanitiser and more. With a wide range of bottle solutions that cover many of the industry standard sizes and shapes for E-Liquids, CBD and cosmetic products, there is a bottle/container for everything.

Creative studio

Work with us on your branding, product labels, product packaging and more. Our in-house creative studio is able to offer white label and OEM solutions for your brand. With experts in all things creative, we are able to effectively create stunning product & packaging designs, full media kits including web content, and POS for stores.

Compliance

Seeking regulatory compliance can be tricky and time-consuming, but we make it as simple as possible. Our in-house compliance team are here to help you make sure your products are market-specific and meet the trade licenses of the country you wish to sell in. This includes both E-Liquid and CBD. We are uniquely experienced in securing regulatory approval in the UK, EU and across many international markets including the Middle East.

Adaptable, capable, sustainable

In a market as ever-changing as the vaping industry, it is important to remain versatile and adaptable to changes. Vaping regulations often change around the globe with some having long-standing effects. To be able to remain present as a brand, under these situations can be daunting but it is something that we strive to work with. Whether it be flavour bans, limits on nicotine strength or E-Liquid capacities, Xyfil is capable of rectifying such changes.

Seen before in the application of the TPD regulations in the UK and EU, Xyfil was among the very first to update product lines to create compliant products that were immediately back on shelves for consumers.

Whether regulatory changes mean a flavour ban on all things other than tobacco, Xyfil offer a wide range of tobacco flavours in our white label packages, or new regulations on nicotine-containing products, we are able to adapt and are capable of meeting the new demands quickly and efficiently.

If you think that Xyfil would be a great fit for you, contact us today to find out exactly how we can help you.

Malaysia Vape Tax to Hit E-Liquid Hard

The Malaysian tax on nicotine E-Liquid

Last year, the Malaysian government decided that vaping needed to become more regulated due to its increasing popularity. Along with the sudden Tobacco and Smoking Control Bill approved July 13, 2022, that bans the sale of vape products to those born after 2005, they are going ahead with their planned tax increase on nicotine-containing products including nicotine-free E-Liquids. Originally the new taxation on E-Liquids was due to take effect on January 1st 2022 but was delayed due to complaints from consumers and the vaping industry.

The plans would see the price of vaping products triple their current prices.

Currently vaping products that contain nicotine are not legally allowed for sale in Malaysia. At first vapers rejoiced at hearing the government’s plans to legalise and regulate vaping, however, the cost may be too great. The current tax rate on nicotine-free products is RM 0.40, but with the tax hike, it will go up to 1.20 RM per millilitre. That’s around an extra $17 on a 60ml bottle of E-Liquid.

How popular is vaping in Malaysia?

Originally, vaping was seen as a niche market in Malaysia however since then there are approximately 1.12 million vapers in Malaysia and is touted to continue to grow. 94% of these were previous smokers, a number that should be celebrated considering the reduction in harm by swapping to vaping. Not only this but there are more than 3,300 businesses related to the vaping industry, and so feeding the growth is likely to grow the economy and potentially invite foreign direct investment (FDI). Data collected in 2021 suggested that 80% of Malaysian people are in favour of regulations being introduced for vape products.

However, all of these great things can be hindered by the wrong sort of regulations.

Problems with the proposed vape tax going forward

One of the problems with this tax hike on vaping products means that incredibly, E-Liquids will become more expensive than cigarettes. Considering that vaping is generally agreed on being much less harmful than smoking, the fact that vaping products will be taxed harsher than cigarettes has many rightly concerned.

Similarly, there are worries that because of the sharp increase in price that manufacturers and retailers will have to make decisions on, put these legal products at odds with the much cheaper, black market products. Due to the legal state of nicotine-containing products in Malaysia, a black market has arisen to cater for the needs of vapers who want these products. With the increase in prices of vaping products which will see them become more of a luxury item, those using vaping to quit smoking could possibly quit vaping and re-take up smoking or purchase the much cheaper black market options. Neither are ideal.

This is not to say that regulations are a bad thing, on the contrary, we’ve seen that regulations can be beneficial. They help to establish a safe vaping market with products that are intended to help reduce harm. As seen by us here in the UK, our vaping regulations are some of the strictest in the world and yet it has allowed the vaping industry here to flourish.

In the case of the Malaysian government, an open conversation needs to be had between the governing bodies and representatives from the industry. Establishing regulations is ideal but ensuring that those regulations are fair and just, is a must to avoid creating more harm than good.

What do you think, should Malaysia opt for similar regulations to that in the UK?

German Tobacco Tax Impacts E-Liquids Per ml

Back in 2011, the German Bundestag made a sudden amendment to the Tobacco Tax Act in an effort to modernise it. This resulted in an increase in tax for tobacco-containing products. But as of the 1st of July 2022, E-Cigarettes and E-Liquids, even those that do not contain nicotine, will also be subject to tobacco taxation.

The reform of the Tobacco Tax Act

On the 11th of June 2021, the German Bundestag made amendments to their Tobacco Tax Act with the Tobacco Tax Modernisation Act (TabStMoG). Originally it had been put forward that April but after various meetings, the Finance Committee further tightened the planned changes. The changes were aimed at increasing the tobacco tax for conventional cigarettes, cigars, cigarillos and fine-cut tobacco, as well as heated tobacco and water pipe tobacco.

All of this, of course, is in aid of trying to meet the EU's demand for becoming smoke-free. Therefore, as of 2022, smokers will have to pay more rising to 10 cents per pack, with a further 10 cents being added each year until 2025 and 2026 when it will increase to 15 cents per pack.

The new update to include E-Cigarettes & nicotine-free products

The new changes also dictated the future of E-Cigarettes in Germany. At the time of the amendments, it was mentioned that E-Cigarettes and nicotine-free products would be included in the future. And as of 1st July 2022, these will now constitute as a taxable item.

These changes have resulted due to an assumption by the German government, that vaping products are equally as harmful to health as tobacco products. Despite the expert advice and countless pieces of evidence that suggest the opposite, they hope this new tax will reduce the usage of vaping devices.

Taxation is calculated on a millilitre basis based on the volume of the substance. Products with high ml counts such as shortfills are likely to become much more expensive. As of July 2022, the tax rate is 16 cents per millilitre, which will then rise to 32 cents per millilitre from 2026.

Possible consequences of the taxation

It’s no surprise that these changes are going to impact businesses and consumers. Wildly criticised for its demonising approach to vaping, there are obvious concerns that it may drive fewer people to quit smoking. There's also the possibility it may push consumers to purchase cheaper products from other places in the EU. Even more questionably, the inclusion of nicotine-free products in this agenda means that shortfills no longer are likely to be a popular choice for vapers looking to get more for their money.

For businesses, investing in smaller bottle sizes is more likely to become the go-to in an effort to keep prices low for consumers. Rather than the typical 10ml bottles, smaller sizes like 5ml are likely to become more popular. The new taxation is likely to impact the pricing of products which quickly becomes a battle of profit vs sellability. Will consumers pay a higher price point for the products they enjoy? Especially if they can buy them elsewhere, cheaper.

Helping businesses establish updated product ranges to suit market changes and regulations is a speciality of Xyfil. We constantly keep up to date on the latest from the vaping industry to ensure that we can cater to global needs.

Here at Xyfil, we offer a wide variety of E-Liquid types and sizes including small bottle concentrates. Already we are working with brands who wish to keep their products in Germany, to update their products and packaging to reflect the new regulations. If you want to take your E-Liquid products to Germany, get in contact with us today.

Celebrating Our Hard-working Teams with the Xyfil BBQ

It’s been a busy 7 months in 2022 and after a particularly scorching heatwave, we decided to arrange the perfect ‘thank you’ event for our Xyfil family.

Great food and great company really do set the mood. For all the hard work over the past year, Xyfil arranged for our favourite BBQ team, A2Z BBQ catering, to come to visit once again. This year was just as much a hit as last year!

The entire company was invited outside to enjoy flame-roasted delights. It’s the perfect time for us all to unwind, and enjoy the food, and the company of our colleagues that make up the Xyfil family. From the warehouse, production, office, cleaning, lab, management and more. And the weather has certainly improved much from last year’s BBQ!

It’s July now and there’s still much work to be done, but it’s these things that really help create a sense of family among the Xyfil crew. We’re excited for the year ahead and you should be too – keep in the know with Xyfil and follow us on LinkedIn and our Info Hub to see what’s next in store.

Meet Our Key Team Members – Important Contacts

Get in contact with the person you need to talk to at Xyfil with these important contacts. Whether you’re looking for a quote, more information or regarding a project already in the works, these are our key contacts.

Sales team

Our sales teams are dedicated to helping you from start to finish. Whether that’s a new range you have in mind or a product idea you want to scope out, our sales team can answer the questions. The first point of call for your product needs, our sales team are here to help.

For all things sales related our top contacts for you are:

Zain Patel

Email | Linkedin

Ismail Hansrod

Email | Linkedin

Flavourists

As a leading E-Liquid and CBD manufacturer in the UK, our Flavourist and Product Development manager can help you see your ideas become real. With expert knowledge on the latest trends in the vaping and CBD industry, developing new products and E-Liquid flavours has never been easier than with Xyfil.

For all things flavour and product development you can contact:

Suleman Umar

Email | Linkedin

Compliance

Ensuring that your products meet legal requirements is yet another service that we provide for CBD and E-Liquid manufacture. Our compliance team offer expert knowledge for regulations including UK, EU and the Middle East; work with our teams in-house to ensure that products are compliant throughout the process.

For all things compliance and regulations, you can contact:

Pradip Suwal

Email | Linkedin

Design

Our creative studio handles all things design when it comes to your products, be it product design, logos, packaging & labels, POS, web banners and more. The team have helped hundreds of brands hit the market with eye-catching, unique E-Liquid and CBD designs. If you’re looking to create a new range or simply give your products an updated design, we can help.

For all things creative you can contact:

Jack Tidy

Email | Linkedin

Operations

A quality operations team ensures the production process is completed from start to finish, and our operations department strives to ensure customer satisfaction. Between meeting deadlines, establishing supply chains and running production to push your products out for your deadlines, operations is one of the key cogs in the E-Liquid and CBD manufacture process.

For all things relating to production, you can contact:

Anisha Hansrod

Email | Linkedin

Important Points for Making Your Product Designs Better

You’ve settled on your flavours and even possibly produced your batches of E-liquid already. But have you thought about the packaging? Sometimes the design of a product gets left until last resulting in hurriedly designed packaging and labels that can feel subpar in comparison to market leaders. But is it important to make sure your products have the best packaging and design?

Countless studies have shown that packaging has a superior influence on consumers, and can make a difference in acquiring and retaining customers for new products. Are your products receiving the attention they deserve? Here are our top tips for making sure that your product packaging is attractive and brings in the right attention.

Define your target audience

The first and most important step you should think about is your target audience. Who is your product for?

When it comes to vape products and E-Liquids, it's vitally important to make sure that your products are not targeted at younger audiences. One stigma that refuses to budge for vaping products is the claim that they are targeted toward underage audiences who shouldn’t be vaping. And it is safe to say there are some brands whose designs do lean towards those who are perhaps younger than 18. Making sure your products are not targeted toward younger audiences should be a priority.

Age isn’t just the only type of audience you should cater for; in fact, it can be more to do with the types of people and interests of potential consumers. For example, if you want to cater more towards the sort of vaper who enjoy parties, your design will be very different than if you were targeting vapers who enjoy chic and vintage products. Defining who you want to target will drive your design from the very start.

Using influences from other industries

Researching and referencing existing designs is a common practice by many industries and designers. Taking ideas from existing designs, and improving or tweaking them to create something new, is a great way to create attractive packaging that catches the eye. That’s not to say you should copy other designs, in fact, all this can do is potentially harm your own products which could be unfairly labelled as a lesser comparison. It’s important to understand influence as inspiration and not as a copy and paste. There are a lot of great designs already on the market but there will always be gaps between them that allow for new designs to rise alongside, and even overtake them.

Similarly, the vaping industry has a habit of falling into the stereotypes of ‘vaping design’. By using the same imagery and styles used by other typical vape brands may help your product become more easily recognisable for what it is but doesn’t help it stand out from a crowd. These sorts of designs also run the risk of appearing as child-appealing or cheap looking.

Instead, you can try using influences from other industries to create new, innovative designs for vape products. These could be designs for alcohol, beauty, food, travel and more. Many of these boast designs that don’t necessarily reflect their product literally, but the type of product/meaning consumers pay attention to. Some of the best designs for product packaging and logos are often simple, reflective of the brand and hold meaning.

Don’t be afraid to make something simple

Minimalism is a powerful way to make your brand stand apart from the rest. Especially in the vaping industry where designs can easily become overwhelmed with patterns, colours and graphics that swamp a product’s design. These may seem eye-catching but can often be too much to look at or vital information like flavour, brand name etc, can get lost.

With a minimal design it is much easier to single out important information, and especially clean designs that highlight a single focus, are much more eye-catching and can create a natural curiosity with a consumer. It should be enough to note that popular brands in a variety of industries are all looking at ways to make their logos more minimal. See for example the changes in designs from Amazon, Facebook, Starbucks, and Pringles to name a few.

Although many of these have stemmed from their brand awareness peaking, allowing them to simplify their designs, many are also aware that simple and minimal designs are much more digestible and memorable for consumers. A good practice would be to show someone your logo design and if, after a short period of time, they are able to recall your design quite clearly or at least the keynotes of it, then it’s a good logo design.

This also stems from the product labels and packaging. Overwhelming the vital product information with in-your-face graphics, patterns and colours can be a turn-off for many consumers. Your core product message can also get lost amid the graphical chaos. Simplicity doesn’t have to mean adding a logo and product information to a white background and calling it there (although this could be quite effective depending on the branding and logo). It means choosing what you want customers to know about your product and the first thing you want them to see that would draw them to your product.

Function vs form

It’s very important to understand the form and function of your product when designing packaging and labels. The form stands for the overall look and feel of the design from its font, graphical elements, texture and colour. The function is the practical element of the design that suits the purpose of the product. Form without function is merely pretty packaging, and function without form can’t achieve its goal. Establishing the purpose of your product, whether it be to offer impressive flavours, help smokers quit, or work best for sub-ohm vaping, will help lead your product designs form.

Considering finishing from the outset (what finishes you want)

Naturally most think of finishes as being the tail-end of the design process but in actual fact, it’s worth deciding on the finish of your product packaging from the beginning. Deciding on this can impact the actual design of your packaging and can make the finish feel more organic, rather than some fancy foiling tacked on at the end.

Exploring new finishes is also a great way of helping make your product stand out from the crowd. There is a wide variety of finishes from glossy to matt lamination, to soft-touch, textured and metalised foil, to UV varnish and even unique ones such as glow-in-the-dark lacquer ad thermal lacquer. Some of these may not suit the product type but introducing something different and unique looks more interesting than simple silver or gold foil.

Listen to your designers

Probably the most important aspect of the design process is to listen to your designers. Often it can be easy to have a picture in mind of how you think it should look, but rarely does the images in our mind translate well to reality. Designers are tasked with this venture and use their experience and expertise to try and translate your ideas to reality. Sometimes this may not match exactly with your original concept, but more than often these changes are purposeful. Make sure to communicate with your designers and listen to their reasoning behind the changes. The answers may surprise you!

Hopefully, this provides you with some food for thought on your next product launch, or perhaps if you’re thinking of refreshing your current product offers with new artwork. Whatever it is, Xyfil can help with our dedicated Studio team who have years of experience in helping brands develop their logos, labelling and packaging. Many award-winning brands have benefitted from our expertise, and you can too. Contact us to find out how we can help you.

How to Bring Your Brand to the UK Market

Looking to expand and take your product elsewhere? Understanding the regulations for the country you wish to sell your vaping products, is essential as they differ around the globe. And it is certainly worth taking your product to other markets, especially if it’s already receiving great success elsewhere. Let’s briefly look at the different regulations that govern the three main territories, and how they might differ from those in the UK.

The regulations for other countries

If your products are already listed in these countries, then chances are you are already aware of the different regulations. Here’s a brief list of the key regulations across the EU, US and Middle East.

EU Regulations

  • Child-resistant & tamper-proof packaging
  • Must notify the appropriate regulatory body with ingredients in E-Liquids components in devices and refilling mechanisms of devices
  • Devices must be protected against breakage and leakage
  • It must be possible to refill devices without leakage
  • Devices must deliver a consistent dose of nicotine per puff
  • Capacity of tanks, pods and cartridges must be no more than 2ml
  • E-Liquids containing nicotine must be sold in volumes of 10ml or less
  • Nicotine strengths of E-Liquids must not exceed 20mg/ml
  • Legal age for vaping is set at 18 for most EU countries
  • E-Cigarettes and re-fill containers can’t be advertised or promoted, directly or in-directly

These TPD regulations guide the majority of EU countries in their handling of E-Cigarettes and vape products. However, there are some countries that have begun to implement flavour bans or ban vaping entirely. Find out more about EU regulations here.

US Regulations

  • Register your establishment and submit a list of products, labelling and advertisements
  • Submit data and pay user fees
  • Submit an ingredient listing
  • Apply to market a new tobacco product via one of three pathways
  • Submit quantities of harmful and potentially harmful constituents
  • Submit tobacco health documents
  • Submit a warning plan for smokeless tobacco
  • Include required warning statements on packages and advertisements
  • Submit a modified risk tobacco product (MRTP) application
  • Age-restricted for those under 21 years of age

It’s important to note that some states in the US have also implemented flavour bans. This means they only accept tobacco-flavoured vapes and E-Liquids. Some of the regulations differ between states with some outright banning vaping altogether.

UAE & Middle East Regulations

  • maximum nicotine concentration is capped at 20mg/ml
  • maximum tank capacity is no more than 10ml
  • maximum capacity of refill packages is no more than 50ml
  • must display all health warnings in Arabic and English that must cover at least 50% of the main display area. English to appear on the lower front, Arabic on the lower back.
  • must also display a health warning in Arabic and English: “This product may pose a health hazard when inhaled, swallowed or gets in contact with the skin.”
  • must not contain a variety of harmful ingredients & additives including cinnamic compounds
  • Prohibited to those under the age of 18

Some of these regulations can differ depending on the country as some Middle Eastern countries have outright banned vaping.

Many of these share similar restrictions with the main ones to take note of, are the limitations on size, strength, and ingredients, as these have an impact on the product you manufacture. Products that do not abide by the regulations of the country for reselling, will be classified as illegal and could be disposed of by authorities. Find out more about UAE regulations here.

Regulations for the UK

When bringing your brand and established products to the UK, you need to take into account the regulations established by TRPR (Tobacco and Related Products Regulations).

  • E-Liquid bottles that contain nicotine can be no larger than 10ml
  • Tanks, pods and cartridges can be no larger than 2ml
  • The maximum nicotine strength allowed is 20mg/ml (2%)
  • E-Liquids must not contain any ingredients that are disallowed
  • E-Cigarette packages must include an information leaflet
  • Packaging must include nicotine warnings on the front and back, covering 30% of the size

These regulations are very similar to the EU regulations with only small differences, but it’s important to make sure that your E-Liquid products match the specified strengths, max capacity, and warnings. Find out more about UK regulations here.

It is also worth noting that in the UK, advertising E-Cigarettes and vaping products is strictly regulated with only a few exceptions. Similarly, vaping products are age-restricted for those under the age of 18 and it should be a brand’s interest to ensure their products do not appeal to those who are underage.

For those with brands that cross different countries with different regulations, it could become the norm to label vaping products with the country it is intended to be sold in. Products like ELUX vapes have now begun including a ‘not for sale in the UK’ to their packaging for products intended for US markets. This is intended to help retailers from accidentally stocking products not legal in their country.

How Xyfil can help get you into the UK market

As a leading British E-Liquid Manufacturer, we have over ten years of experience in manufacturing and the production of E-Liquids suitable worldwide. We have helped hundreds of brands to market in the EU, UK and Middle East and more. Between our in-house compliance team and highly experienced members in all departments, we ensure that the products you want are suitable for the market you wish to hit. Whether that’s from the ground up with our white label and OEM E-Liquid manufacture, or with your pre-produced E-Liquids, we cover it all.

Xyfil is equipped to bottle your products in compliant bottling solutions, and our creative teams are able to create/edit product packaging to suit your needs. We offer many white label products which are already created and compliant for EU, UK and the Middle East to help you hit markets quicker. Or alternatively, if you’re looking to alter your existing products to suit new markets, we are more than equipped to handle any changes in product capacity, testing, packaging and more.

Contact us today to find out more about how we can help you.