Author Archives: Hannah Rubery

How Black Friday Has Evolved in the UK – Plans for 2022

Most know Black Friday as the day of amazing sales that mark the start of Christmas shopping. But over the years Black Friday has changed and no longer is it restricted to just the US.

Originally in the US, Black Friday was named for the financial crash in 1869 but was later coined as the day after Thanksgiving. At first Black Friday held a negative connotation as it was often used to label the Friday after Thanksgiving when there were staff shortages or other issues. But it was regarded as a sales point in the 1950s when it was used to refer to an influx of shoppers the day after Thanksgiving.

Since then, it’s only given rise to the Black Friday movement as becoming a sale-orientated promotion.

Black Friday in the UK

On the flip side, in the UK, Black Friday was still used as a way for the Police and NHS to refer to the Friday before Christmas when there tends to be an influx of emergencies. So, when US-based companies like Amazon and Asda began to hold Black Friday-style promotions, there was an initial worry about the negative connotations behind the name.

It did little to dissuade customers in search of discounts however as it’s quickly grown to outpace the Boxing Day sales which predominantly in the UK, was the most profitable sales day for retail.

The evolution of Black Friday

In the retail world, Black Friday started to become a race between competitors. Who could launch their Black Friday deals first and who could offer the best deals? And as many Black Friday deals moved online with online retail booming during recent years with the pandemic, the ease of creating online promotions allowed for retailers to expand from a day of sales to a week of sales.

Now there are retailers who have Black Friday offers throughout the entire month of November. With pre-Black Friday offers and Black November offers, it’s easily become one of the biggest promotions in the UK.

Before the boom in Black Friday promotions that now can range the entire month, the start of Winter sales was the Black Friday weekend. The shift to longer promotions, it’s made the previous retail calendar somewhat obsolete. Retailers instead have noticed that customers tend to shop earlier/before the holiday season, potentially giving rise to a preference for Black Friday promotions over Boxing Day sales.

With Black Friday sales now lasting longer, retailers have also had to action plans for helping to retain shoppers’ interest. Rather than offering blanket-wide savings across their stores, intermittent offers or promoting product categories on specific days/weeks, help to keep customers interested.

How you can prepare for Black Friday 2022

Stock is going to be one of the most important things to have in mind with your promotions. The last thing you want is for your offers to run out of stock too quickly. Ordering now and getting ahead is best not only for you but for your manufacturer.

Around this time E-Liquid manufacturers will be receiving orders for Black Friday stock and to be able to meet demand, they will need to know the full extent of the demand. This year (2022), our cut-off for Black Friday products to be delivered before the day is September 30th.

When planning your Black Friday offers this year, you may want to take the current inflated cost of living, into consideration. This could potentially mean your standard customers have less disposable income to spend. For the vaping industry, it could mean that marketing around Black Friday is tailored to highlight the savings to be made for those swapping from smoking to vaping.

Although online sales have been booming thanks to the pandemic, customers have been returning to the high street in favour of shopping in person. But there has been a decline in this with the recent cost of living crisis. It’s important to ensure that stores also offer promotions, and offering in-store exclusive offers may help to entice more back to your stores.

If you are looking to stock up before the Black Friday rush, make sure to place your order before the 30th of September, to get your order before Black Friday.

Latest Updates on Vaping Trends in the UK

ASH (Action on Smoking and Health) have recently released its newest update on adult vaping in the UK. These annual reports help to shed some light on the trends we can see in the vaping industry and could potentially help companies meet future customer demands.

Use, awareness, and attitudes to E-cigarettes

One of the keynotes from the update shows that there are now 4.3 million people who vape in the UK. That’s an increase from 3.3 million in 2020. Most current vapers are ex-smokers (57%) with the proportion peaking in 2021 (64%), potentially due to the pandemic which reinforced health concerns.

Only 8.1% of vapers had never smoked before. It also seems that the proportion of adult smokers who have never tried E-Cigarettes is continuing to decline. The good news continues as the proportion of smokers who are current vapers has increased since 2021 from 17% to 22%.

The main reason given by ex-smokers for vaping has continued to remain the same as in previous years, with 29% using vaping as a means to help quit. After that, the most common reasons are to prevent relapse, because they enjoy the experience and to save money. Similarly, smokers predominantly said they vaped to help cut down on smoking, save money, help quit and to prevent relapse.

Worryingly, there is still a trend of smokers believing that vaping is equally or more harmful than smoking, showing clear signs that the industry and experts need to continue to push vaping advocacy. A third of smokers still incorrectly believe this notion.

What are the most common vaping products used

As in previous years, refillable E-Cigarette devices remain the most common amongst current vapers, with 65% using these as their main device. This includes vapes with replaceable pods (17%) and disposable vapes (15%).

Unsurprisingly, disposable vapes have risen in popularity, particularly amongst 18–24-year-olds. Around 48% of current vapers use disposables as their main type of device in 2022, a whopping increase from 2.8% in 2021.

Our thoughts for the future of vaping

While disposable devices have undoubtedly become one of the most popular devices this year, it is likely that this will shift in the coming year. With talks of sustainability and cracking down on underage vapers, disposable devices may very well begin to wane in popularity, or at least in suitability.

With the ongoing cost of living crisis in the UK, disposable vapes quickly become an expensive means of vaping compared to traditional refillable tanks or pod kits, so we could see a shift in this direction. Especially as more pressures are put on companies to ensure environmentally sustainable methods are met. Even now, some prominent disposable vape brands have started turning to pod kits in response to more environmentally friendly vapes.

As the Smokefree 2030 deadline grows closer the government may step up on vaping advocacy as well as continue to crack down on illicit and illegal vapes. We hope that the UK continues to recognise the importance of vaping as a means of smoking cessation.

New Progressive Vaping Laws in the Philippines Welcomed

Vaping regulations change each year and differ around the globe. Some countries offer much tighter restrictions than others, and some regulations change to the detriment of vapers. However, the recent moves from the Philippines government have been welcomed by vaping activists.

Earlier in the year, legislation was proposed to make changes to the vaping laws in the country, and as of July 25, the bill became law.

What is the updated law for vaping now?

The most important takeaway from the updated law is that it legitimizes the use of vapes as a means for quitting smoking. This helps put the Philippines in line with most of Europe, setting them apart as one of the very few Asian countries to have reasonable vaping regulations.

The new laws allow for nicotine strengths of up to 65mg/ml (6.5%) and lowers the legal age of purchase from 21 to 18. These of course offer great benefits for customers who feel the need for higher strengths and help introduce aid for smokers aged 18-21.

In the Philippines, the legal age for buying cigarettes had always been 18 meaning that until this legislation changed, young smokers had at least 3 years of smoking before being able to legally purchase vapes. The hope is therefore that these changes will help 16 million smokers in the country, including the youngest adult smokers.

These changes also include restrictions on where vaping products can be sold and penalties for stores and online retailers for selling to minors. In a move similar to the UK and Europe, they have also restricted advertising with social media influencers and celebrities.

Another slight change to the laws revolves around flavours. Although the law does not ban flavours outright (a ban on flavours other than menthol and tobacco already exists), it prohibits labels and advertising that use flavour descriptors that may appeal to minors. This includes wording such as those relating to fruit, candy, desserts or cartoon characters.

One of the biggest changes is the change in the authority of who manages vaping. Rather than the FDA, the Department of Trade and Industry (DTI) will have control over the regulations on vaping and heated tobacco products.

The politics behind the changes

At the time of the bill first being introduced, there were some parties who disagreed with the proposed changes including the Philippines Department of Health. However, the FDA had previously angered many after it was revealed that American billionaire Michael Bloomberg attempted to influence Philippines policies with money sent to anti-vaping groups.

The bill was also under review at the same time as the presidency began to change hands, suggesting that possibly it flew under the radar.

Here's hoping that the Philippines continue to trial the new regulations and allow time for them to work, without bending under opposition that aims to oppress vaping as a quit-smoking tool.

The impact of the law changes on manufacturers and brands

As part of the improved regulations, the importation, manufacture, sale, packaging and distribution have also been overhauled. These have been brought in line with internationally accepted standards. But there are still some regulations that brands need to be aware of if they wish to take their products to the Philippines.

For one, the flavour ban restricts vape products to menthol and tobacco flavours only. These also cannot be labelled with fruity/candy/dessert names. Therefore, brands should be careful of product labels, flavour names and flavour descriptions.

Although some tobacco flavours may have naturally fruity tones, they should not be used as a descriptor. With the change of the legal vaping age from 21 to 18, age restriction labels on products will also require updating.

How Xyfil can help E-Liquid brands as a Toll Manufacturer

We pride ourselves in being able to help you through any and every step of the process, from concept to shelf. Whether you’re new to the business and want to take your first steps into creating an E-Liquid brand, looking for an E-Liquid manufacturer in the UK to develop your products, or have an existing product that needs some re-work. We’re here to help.

Our services cover all aspects of manufacturing, including white label and OEM, and compliance. We offer expert teams who can develop unique flavours, manufacture and produce your E-Liquids, bottle and label your products, and even offer a creative studio that can develop/update packaging, labels, logos and POS.

As a leading E-Liquid manufacturer in the UK, Xyfil has the trust of the many brands we have already helped take to market in the UK, EU and overseas. Get in contact with us today to see how we can help you.

British Manufacturer for E-Liquids & CBD

A leading E-Liquid and CBD manufacturer in the UK.

Why should you choose Xyfil for your manufacturing needs? There are a lot of reasons why we make a great fit for those looking to start an E-Liquid or CBD brand. We’ve already helped hundreds of brands take their products to market, including several award-winning names (Pod Salt, Cali Greens and more) that continue be recognised by the industry.

Here are a few of the reasons why you should choose Xyfil for your manufacturing needs.

ISO & GMP certified

Xyfil is one of the very few British E-Liquid manufacturers that has not only been ISO 9001 certified, but GMP certified also. This is a massive step for us in showcasing our commitment to quality and safety.

ISO 9001 sets out the criteria for a quality management system and is a certified standard used by all good quality manufactures. This standard is based on several management principles used to ensure quality. These include: a strong customer focus, motivation, and involvement of top management, plus processes for continual improvement.

ISO 9001 certification ensures that companies provide customers with consistent, good quality products and services. As a manufacturing company, we at Xyfil are proud of our ISO 9001 accreditation as it shows we are consistently pushing to provide our customers with only the very best.

GMP (Good Manufacturing Practice) is often used by many manufacturers as a guideline system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimise risks involved in production that cannot be eliminated by testing the final product.

Most companies use this, but few are GMP certified. We have gone the extra mile to ensure that our customers can have the utmost peace of mind with us, and have been certified to GMP standards, showcasing our continued effort in providing the very best possible.

Quality assurance with full traceability

We ensure that your products are in safe hands whether they are manufactured here or delivered to us ready to be bottled and labelled. There are a variety of ways we do this following our ISO and GMP practices, but also through our full traceability process.

At Xyfil, we like to make sure that from start to finish, we have full accountability for every aspect. This includes supply chains and ingredients, to manufacturing and production work, all the way to the creative studio designs and eventual dispatch from our doors. Every step of the way is tracked so that should any errors occur, we can quickly and efficiently find the point of issue and correct it with as little impact on the product as possible.

Versatile toll manufacturing

Xyfil not only offers white label manufacturing and OEM (Original Equipment Manufacturer), but we also operate as a Toll Manufacturer. This essentially means that at whatever point in the process you may require work, we are able to help. Not all who are in the market for a E-Liquid or CBD manufacturer in the UK require the full manufacturing process.

Some may only need the ability to bottle their products, or need the creative aspects such as logos, POS, packaging & labelling. There are some who are looking for help with regarding compliance testing of products to ensure they meet market regulations. No matter the scale of your products or business, no matter the step of manufacturing you are currently in, Xyfil can help.

Bottling

Already have a formulation ready for bottling, but don’t have the means to do so? We can offer our bottling services for any non-edible liquid including E-Liquids, CBD, hand sanitiser and more. With a wide range of bottle solutions that cover many of the industry standard sizes and shapes for E-Liquids, CBD and cosmetic products, there is a bottle/container for everything.

Creative studio

Work with us on your branding, product labels, product packaging and more. Our in-house creative studio is able to offer white label and OEM solutions for your brand. With experts in all things creative, we are able to effectively create stunning product & packaging designs, full media kits including web content, and POS for stores.

Compliance

Seeking regulatory compliance can be tricky and time-consuming, but we make it as simple as possible. Our in-house compliance team are here to help you make sure your products are market-specific and meet the trade licenses of the country you wish to sell in. This includes both E-Liquid and CBD. We are uniquely experienced in securing regulatory approval in the UK, EU and across many international markets including the Middle East.

Adaptable, capable, sustainable

In a market as ever-changing as the vaping industry, it is important to remain versatile and adaptable to changes. Vaping regulations often change around the globe with some having long-standing effects. To be able to remain present as a brand, under these situations can be daunting but it is something that we strive to work with. Whether it be flavour bans, limits on nicotine strength or E-Liquid capacities, Xyfil is capable of rectifying such changes.

Seen before in the application of the TPD regulations in the UK and EU, Xyfil was among the very first to update product lines to create compliant products that were immediately back on shelves for consumers.

Whether regulatory changes mean a flavour ban on all things other than tobacco, Xyfil offer a wide range of tobacco flavours in our white label packages, or new regulations on nicotine-containing products, we are able to adapt and are capable of meeting the new demands quickly and efficiently.

If you think that Xyfil would be a great fit for you, contact us today to find out exactly how we can help you.

Malaysia Vape Tax to Hit E-Liquid Hard

The Malaysian tax on nicotine E-Liquid

Last year, the Malaysian government decided that vaping needed to become more regulated due to its increasing popularity. Along with the sudden Tobacco and Smoking Control Bill approved July 13, 2022, that bans the sale of vape products to those born after 2005, they are going ahead with their planned tax increase on nicotine-containing products including nicotine-free E-Liquids. Originally the new taxation on E-Liquids was due to take effect on January 1st 2022 but was delayed due to complaints from consumers and the vaping industry.

The plans would see the price of vaping products triple their current prices.

Currently vaping products that contain nicotine are not legally allowed for sale in Malaysia. At first vapers rejoiced at hearing the government’s plans to legalise and regulate vaping, however, the cost may be too great. The current tax rate on nicotine-free products is RM 0.40, but with the tax hike, it will go up to 1.20 RM per millilitre. That’s around an extra $17 on a 60ml bottle of E-Liquid.

How popular is vaping in Malaysia?

Originally, vaping was seen as a niche market in Malaysia however since then there are approximately 1.12 million vapers in Malaysia and is touted to continue to grow. 94% of these were previous smokers, a number that should be celebrated considering the reduction in harm by swapping to vaping. Not only this but there are more than 3,300 businesses related to the vaping industry, and so feeding the growth is likely to grow the economy and potentially invite foreign direct investment (FDI). Data collected in 2021 suggested that 80% of Malaysian people are in favour of regulations being introduced for vape products.

However, all of these great things can be hindered by the wrong sort of regulations.

Problems with the proposed vape tax going forward

One of the problems with this tax hike on vaping products means that incredibly, E-Liquids will become more expensive than cigarettes. Considering that vaping is generally agreed on being much less harmful than smoking, the fact that vaping products will be taxed harsher than cigarettes has many rightly concerned.

Similarly, there are worries that because of the sharp increase in price that manufacturers and retailers will have to make decisions on, put these legal products at odds with the much cheaper, black market products. Due to the legal state of nicotine-containing products in Malaysia, a black market has arisen to cater for the needs of vapers who want these products. With the increase in prices of vaping products which will see them become more of a luxury item, those using vaping to quit smoking could possibly quit vaping and re-take up smoking or purchase the much cheaper black market options. Neither are ideal.

This is not to say that regulations are a bad thing, on the contrary, we’ve seen that regulations can be beneficial. They help to establish a safe vaping market with products that are intended to help reduce harm. As seen by us here in the UK, our vaping regulations are some of the strictest in the world and yet it has allowed the vaping industry here to flourish.

In the case of the Malaysian government, an open conversation needs to be had between the governing bodies and representatives from the industry. Establishing regulations is ideal but ensuring that those regulations are fair and just, is a must to avoid creating more harm than good.

What do you think, should Malaysia opt for similar regulations to that in the UK?

E-Liquid Case Study: The Evolution of Big Tasty

Big Tasty – Big bottles, big flavour, bigger experience.

Designed with big flavours at its heart, Big Tasty has been carefully designed by renowned flavour artists to inspire and delight. With concoctions derived from countries both exotic and rural, take a trip with Big Tasty in a swirl of flavours.

A brand of shortfills, there is a true focus on flavours with these nicotine-free E-Liquids.

The Juiced range focuses on fruity tastes with fruit combinations both juicy and refreshing.

The Blast range delivers delightful icy tones to new fruity mixes that are a cool treat to enjoy.

The Exotic range delivers truly exquisite tastes with exotic flavour blends inspired by sunny shores, paradise islands and places of wonder.

Each range prides itself on delivering authentic flavours and with each inhale you can enjoy a variety of tastes from start to exhale and aftertaste.

Where Big Tasty first began

From the get-go, Big Tasty, a brand exclusively manufactured and produced by us here at Xyfil, was to be a brand of shortfills that focuses on creating unique and inspired flavours. And it certainly has achieved that with the expansive ranges of flavours that continue to prove popular.

If you saw the original Big Tasty packaging however you would be surprised to see that it has since changed. Originally, Big Tasty bottles were wrapped in a metallic label with bright colours and large images of fruit along with a script-style logo. This design was very in-keeping with the popular launches of its time but as time wore on and the market began to change, we re-launched Big Tasty with a whole new look.

A fresh new look and feel

Simplicity and contemporary designs make up the basis of Big Tasty’s new designs. With clean, white designs offset by a modern take on showcasing flavours with geometric shapes to reflect the flavours. These geometric designs are cleverly designed to showcase the fruits in shape and colour, in a simple but pleasing way that almost makes the design a puzzle to be deciphered. Not only this but the logo was redesigned to reflect the principle of the brand, highlighting ‘BIG’ as the focus for the products. Big in flavour and big in size.

Our first iterations showcased a smaller logo atop the product label and packaging, but this was then changed to make the logo slightly larger and more noticeable. Overall, it helped the brand take on a much cleaner, modern look that appeals to mature audiences.

The latest addition to Big Tasty was the newest range, Candy Rush. These flavours combine all things sweet and sour. With tastes inspired by many classic candies and sweets, get transported back to days gone by with each inhale.

How Xyfil can help you manufacture the next best shortfill brand

As one of the leading UK E-Liquid, CBD and personal care manufacturers, we support brands worldwide as they develop. We provide end-to-end white label manufacturing services, helping you develop your brand at every stage from flavour development to the design and production of your liquids. We offer TPD E-liquid compliance, regulatory compliance and E-Liquid analysis so that you can have confidence in the quality and safety of your products.

If you think your brand is due a refresh or re-launch to incite new interest, then Xyfil can help you. We pride ourselves on being able to help you no matter what stage you are at, whether it’s launching a new range, updating existing products or even if you’re just looking for advice. Get in contact with us today to find out how we can help you.

E-Liquid Case Study: The Evolution of Pod Salt

What is Pod Salt and what does Pod Salt do?

Pod Salt is a British-made E-liquid brand exclusively produced and manufactured by us here at Xyfil. Created with the intention of building the first step in helping smokers quit, Pod Salt is committed to helping smokers quit tobacco. Dedicated to Nicotine Salt and dedicated to providing a less harmful alternative to cigarette smoking.

The Nicotine Salt formula that is Pod Salt’s base, is a revolutionary method of nicotine delivery. Smoother, faster and stronger with greater satisfaction for vapers, Pod Salt delivers what people need. And our formula has proven top of its class, forming the basis of many other popular Nicotine Salt ranges.

Since its launch in 2018, Pod Salt has come leaps and bounds focusing on quality and the products that are in demand. From developing unique flavours to upgrading to pharmaceutical grade manufacturing equipment, to branching out in the UAE as the first E-Liquid brand with ESMA compliance. Pod Salt continues to be a premium brand that tailors to the individual needs of vapers and prides itself on being a brand that is trustworthy and honest. We know that Pod Salt will satisfy the cravings and certainly Hit the Spot.

What does Pod Salt have to offer?

Versatile offerings from Pod Salt take the smoker on the journey from quitting cigarettes, to eventually quitting vaping.

The Core range of 10mls are high in demand with flavours that everyone can enjoy from fresh fruit to cooling mint to classic tobacco flavours. The perfect companion for any vaper looking to Hit the Spot.

The Nexus range features totally unique flavour combinations inspired by the world around us from sun-soaked shores to mountain tops. Tailored to adventurous vapers who enjoy complex flavours, Nexus is available as 10ml Nic Salts and nicotine-free shortfills.

Fusions is the blending of Pod Salt’s quality Nicotine Salts and familiar flavours from popular brands. This collaboration range adds a new twist to popular favourites like Doozy, Pacha Mama, Marshmallow Man 3 and more.

Meeting the demand for more convenient vaping options, we launched Pod Salt GO before improving the device and flavours with GO 600. The disposable vape devices boast our UK-made E-Liquid and continue to deliver a premium vaping experience at little cost, and in a convenient way for newcomers to vaping.

We also cater for markets outside of the UK with a wide variety of products such as Subo, the sub-ohm specific range of E-Liquids, and flavour concentrates. With different regulations across the globe, our Pod Salt ranges include larger capacity and higher strength products for those overseas. Pod Salt's product list expands into various sized disposable devices and even the revolutionary PS ONE pod kit available exclusively in the UAE.

Award-winning and globally recognised

Since 2019, Pod Salt continues to be recognised for excellence with our first award, ‘Best Salt Nic winner’ from Vape Jam 2019.  From then we went on to receive awards for ‘Best Salt Nic’ from Vapouround Awards in 2021 and ‘Best Salt Nicotine Range’ in 2022. And recently, Pod Salt took home the ‘Best Tobacco’ flavour range from the World Vape Show Awards.

Not only do we continue to see Pod Salt’s achievements recognised each year, but our reach also continues to grow. As a globally recognised brand, Pod Salt is quickly becoming a worldwide brand known for its premium quality, look and feel. Pod Salt has grown into a brand that consumers and traders know they can trust. Our products are stocked in: Abu Dhabi, Iceland, Lithuania, Spain, Georgia, Ireland, Pakistan, Sweden, Germany, Israel, Saudi and many more.

The next step for Pod Salt

Where can Pod Salt grow next? We continue to strive for the next answer to the question that has yet to be asked, innovating, and pushing Pod Salt’s core ideals further. In a market like the vaping industry, there is always room for growth and changes in direction. Currently, the demand is for disposables, but we believe that this will soon shift in a new direction, and we are already well on our way to developing and announcing this new step.

Keep up to date with Pod Salt’s latest products with us here at Xyfil, or by following Pod Salt on LinkedIn. Get in contact with us today to find out how we can help you create a brand that takes the vaping market by storm.

German Tobacco Tax Impacts E-Liquids Per ml

Back in 2011, the German Bundestag made a sudden amendment to the Tobacco Tax Act in an effort to modernise it. This resulted in an increase in tax for tobacco-containing products. But as of the 1st of July 2022, E-Cigarettes and E-Liquids, even those that do not contain nicotine, will also be subject to tobacco taxation.

The reform of the Tobacco Tax Act

On the 11th of June 2021, the German Bundestag made amendments to their Tobacco Tax Act with the Tobacco Tax Modernisation Act (TabStMoG). Originally it had been put forward that April but after various meetings, the Finance Committee further tightened the planned changes. The changes were aimed at increasing the tobacco tax for conventional cigarettes, cigars, cigarillos and fine-cut tobacco, as well as heated tobacco and water pipe tobacco.

All of this, of course, is in aid of trying to meet the EU's demand for becoming smoke-free. Therefore, as of 2022, smokers will have to pay more rising to 10 cents per pack, with a further 10 cents being added each year until 2025 and 2026 when it will increase to 15 cents per pack.

The new update to include E-Cigarettes & nicotine-free products

The new changes also dictated the future of E-Cigarettes in Germany. At the time of the amendments, it was mentioned that E-Cigarettes and nicotine-free products would be included in the future. And as of 1st July 2022, these will now constitute as a taxable item.

These changes have resulted due to an assumption by the German government, that vaping products are equally as harmful to health as tobacco products. Despite the expert advice and countless pieces of evidence that suggest the opposite, they hope this new tax will reduce the usage of vaping devices.

Taxation is calculated on a millilitre basis based on the volume of the substance. Products with high ml counts such as shortfills are likely to become much more expensive. As of July 2022, the tax rate is 16 cents per millilitre, which will then rise to 32 cents per millilitre from 2026.

Possible consequences of the taxation

It’s no surprise that these changes are going to impact businesses and consumers. Wildly criticised for its demonising approach to vaping, there are obvious concerns that it may drive fewer people to quit smoking. There's also the possibility it may push consumers to purchase cheaper products from other places in the EU. Even more questionably, the inclusion of nicotine-free products in this agenda means that shortfills no longer are likely to be a popular choice for vapers looking to get more for their money.

For businesses, investing in smaller bottle sizes is more likely to become the go-to in an effort to keep prices low for consumers. Rather than the typical 10ml bottles, smaller sizes like 5ml are likely to become more popular. The new taxation is likely to impact the pricing of products which quickly becomes a battle of profit vs sellability. Will consumers pay a higher price point for the products they enjoy? Especially if they can buy them elsewhere, cheaper.

Helping businesses establish updated product ranges to suit market changes and regulations is a speciality of Xyfil. We constantly keep up to date on the latest from the vaping industry to ensure that we can cater to global needs.

Here at Xyfil, we offer a wide variety of E-Liquid types and sizes including small bottle concentrates. Already we are working with brands who wish to keep their products in Germany, to update their products and packaging to reflect the new regulations. If you want to take your E-Liquid products to Germany, get in contact with us today.

Is it Profitable to Start a CBD Brand in 2022?

New CBD start-ups are hardly in short demand but doing it right and doing it well can be a different matter. Does this mean that you shouldn’t consider starting a CBD brand in 2022? Absolutely not! In fact, now is a great time to join the CBD market and we’ll tell you why.

The growth of the CBD market

Data has shown that the UK’s CBD market has blown well past the estimates previously thought. In 2021, the CBD market was worth £690 million, where only a few years ago it had previously been estimated to be worth £526 million by 2021. It’s now forecasted that the UK CBD market could reach £1 billion by 2025. Is there a reason for this surge?

There have been notions that the UK’s market worth has grown so well due to our evolved regulatory framework. Across the globe, most other countries where CBD is legal, do not have much or any regulation regarding CBD products. In this case the UK is leading the way with our regulatory framework that is working to ensure UK CBD products are both safe and good quality. As of March 2021, all CBD products in the UK must be filed for approval through the Foods Standards Agency (FSA).

One of the reasons why a lot of consumers are turning to CBD products now are due to the reported benefits for those with stress and anxiety. Although there is much research still underway to prove any sort of medical benefit, many believe that CBD can help them. And after the influx of stress and anxiety thanks to the recent pandemic and global lockdowns, people are looking for ways to help. It is important to note however that those who sell CBD in the UK cannot make any medical claims about their products unless they are regulated, medicinal products registered with the government.

What’s holding back CBD in the UK?

As mentioned, the lack of medical verification on the effects and benefits of CBD is one thing that does hinder the CBD market. Many of the studies and clinical trials were only able to begin after its legalisation in 2017. And while we wait for these results and further testing, many reputable companies are unable to express the benefits of their CBD products.

This leads onto the next issue; awareness and education. The lack of public education and awareness around CBD, especially on the legality and effects, has left a largely untapped market in the UK. Currently, younger demographics (between 18 and 30) are the most likely to use CBD. As the regulations change and more information becomes readily available for the public, we should see an even greater increase in market growth.

How to start your own CBD business

Starting now is the perfect time to create and establish your brand before the tidal wave of others that are sure to follow. Even if you only offer a limited range of products in the beginning, ensuring your presence in the CBD market will help you in the long run. Where do you begin then?

Sourcing your product

Possibly one of the most vital parts of establishing a CBD brand is sourcing your materials. Whether you’re looking to launch a CBD vape range, CBD topicals range, CBD oil drops or other product types, your CBD should be of the highest quality. Ensuring the hemp that your CBD is sourced from is organic and grown on regulated farms helps to establish your product’s quality. When it comes to health and wellness, customers are much more clued into the quality of products. With many articles across the web pushing for those who buy CBD products to check their ingredients, lab reports and more, transparency is key.

Organically grown hemp means that your products are more likely to be free of any harmful chemicals that could be present in pesticides – hemp is well-known for absorbing all nutrients from its environment. Many choose to source their hemp from farms in the US where most of the high-quality, high-grade hemp is grown. Now sourcing your own hemp can be costly and time-consuming, as well as the process of importing and processing into CBD oil. This is why many brands turn to wholesale CBD manufacturers like Xyfil.

Branding and target audience

There are already several CBD brands that have established themselves as market leaders, even in the early stages of this market. Because of this, newcomers will need to position their products with smart branding to truly stand out. Finding a demand that is currently not being met and targeting key types of customers will work to your advantage.

We know that the majority of those who are likely to use CBD are aged between 18 and 30. Do you want to create a brand that caters for the younger audience or young at heart? Thinking about the type of customer you want to reach, and their needs will help guide your brand.

Diversify your product range

When first starting out it’s probably a good idea to launch your key product that’s tailored towards the audience you wish to hit. That way it helps establish your brand and your products. Once your brand name and message are out there, diversifying your range allows for more opportunities to upsell and entice more customers. If you’re looking to upsell and increase customers’ order values, then creating products that are co-ordinating are the perfect next step. For example, CBD disposables could give way to CBD vape liquids or CBD shots that can be added to E-Liquids, all of which you can find in Xyfil’s repertoire.

White label manufacture or OEM?

When it comes to producing CBD products with a trusted CBD manufacturer like Xyfil, you often have a choice of white label manufacture or OEM. OEM allows for much more versatility with CBD products by creating recipes, product types and more that are completely your own.

However, for hitting markets quickly, white label manufacture is unrivalled. Especially in the current market where CBD products are only allowed on shelves after being registered and approved by the FSA. Therefore, using CBD products and formulas already registered like Xyfil’s CBD product list, helps to get on shelves quicker and with less cost overall.

Whatever you choose the CBD market in the UK is quickly growing and is a worthwhile investment to join. But to make the most of the CBD market, and with the regulations that are being established here, it is imperative to make sure your products are high quality. Xyfil is proud to be a leading CBD manufacturer in the UK with our high-grade CBD oil sourced from organic, regulated hemp farms in the US. Make the most of our award-winning CBD formulas and well-established products that have helped many brands already hit shelves in the UK.

Celebrating Our Hard-working Teams with the Xyfil BBQ

It’s been a busy 7 months in 2022 and after a particularly scorching heatwave, we decided to arrange the perfect ‘thank you’ event for our Xyfil family.

Great food and great company really do set the mood. For all the hard work over the past year, Xyfil arranged for our favourite BBQ team, A2Z BBQ catering, to come to visit once again. This year was just as much a hit as last year!

The entire company was invited outside to enjoy flame-roasted delights. It’s the perfect time for us all to unwind, and enjoy the food, and the company of our colleagues that make up the Xyfil family. From the warehouse, production, office, cleaning, lab, management and more. And the weather has certainly improved much from last year’s BBQ!

It’s July now and there’s still much work to be done, but it’s these things that really help create a sense of family among the Xyfil crew. We’re excited for the year ahead and you should be too – keep in the know with Xyfil and follow us on LinkedIn and our Info Hub to see what’s next in store.

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