Category Archives: Branding

Is it Profitable to Start a Vape Shop in 2022?

It’s fair to say that the vaping industry really is booming especially in the UK where vaping is positively approved by the government and health organisations. So, it’s no surprise if you’re looking to set up your own vape store and jump in on the action. With the industry continuing to grow there’s always room for more, but are there problems of oversaturation?

In some cities, it’s hard to not go more than 10 metres without seeing a vape shop. And let’s not forget that the pandemic has shaken the high street and retail as we know it – and not just retail but manufacturing has felt the burn of the pandemic. So, in 2022, is it still viable to open a vape shop and be profitable?

COVID’s effects on the high street

Many businesses are noticing that brick-and-mortar store traffic has decreased since 2020, and this is not limited to vape stores. Across the board, after the numerous lockdowns and worries of transmitting the virus, many stores have seen decreased footfall and unfortunately many have had to close due to this. However now, months after a very successful vaccine rollout some sort of normality seems to have returned and with it, shoppers have started to return to the high street.

Although it wouldn’t be pertinent to ignore the rise in online sales due to the pandemic. During COVID, online stores saw a massive boom in popularity and the new, convenient option that had become forced on people, has remained popular. But it’s not to say that brick-and-mortar stores are not viable anymore. On the contrary, there are many things a physical store can offer over online sites that are likely to have people walking in your store. And optimising for those reasons is certainly key to success.

The competitive market

The vaping market is probably one of the most competitive out there. Whether you’re looking to start your own brand or open your own retail store, there are undoubtedly many more like it, out there. Opening an online store is even worse due to the competition no longer being restricted to your area. Do you choose to open a shop in a city that already has ten vape shops, or a small village without a single one?

Launching into the vaping industry certainly has the potential to become a profitable one, but the road there could be long. And this industry often faces changes to regulations that could result in problems with products, stocking or selling. Yet navigating these issues are all part-and-parcel of the task of opening a business and turning profit. And the same can be said for those looking to create a new brand of E-Liquid to take to market. All it takes is finding what makes you or your product different and learning how to market it into something that creates profit.

How to start a vape store successfully

Here are some of the top ways that you can make sure that your vape store or brand take off successfully.

Complete market research

For your products and services to be well-received by consumers, you must know who your target consumers are and what it is they are looking for. Market research helps provide you with this essential information from your competitors and existing products. No one wants to launch a product that simply gets swept away by other similar ones. Finding your niche or targeting consumers’ un-fulfilled needs is key to success. Read more about the importance of market research.

Make things simpler & cost effective

Partner with an E-Liquid wholesale manufacturer such as Xyfil – we can provide high quality white label products to get on your shelves quicker, or OEM for tailor-made products. Not only this but you get access to our award-winning nicotine salts and high-quality ingredients. Our people become your people and our goal is to help you be the very best you can be. Don’t worry about having to source your materials, setting up a lab, testing and reporting of liquids, registering products for compliance – we sort it all for you. Whether it’s creating a new brand of looking for business insights, Xyfil are ready to help with over 10 years of experience in the vaping industry.

Get your branding right

We’re not just talking your shop name and logo, but also the layout of your store. Is there a particular feel you want to bring to your vape shop that sets it apart from others? Learning how to place products effectively around the store can naturally help a potential customer see products you want them to and entice them to buy. The creative studio here at Xyfil not only have years of experience in building brands, labelling, logos and POS material for products, but have also worked on designs for layouts within stores to help drive sales.

Sell quality, UK manufactured products – be compliant

It is vitally important that compliance be at the forefront of your thoughts when looking to purchase vaping products for your store. Although it might seem ideal to stock these ‘high demand’ products, many of them are illegal by UK guidelines. Recently there have been great shakeups within the high street to ensure that stores selling vape products not only stock only compliant products but adhere to the age restrictions for said products. Making sure to stick to the rules and regulations will mean you miss out on hefty fines or worse.

Products manufactured in the UK bring their own sense of quality and of course are TPD/TRPR compliant. Here at Xyfil we are proud to create premium UK manufactured E-Liquids that have gone on to win awards for our flavours and out nicotine salt formula.

But above all else, providing products that potential customers are looking for, and are in demand, is a way to ensure satisfaction. Listen to your customers for feedback and keep an eye on trends but don’t focus too much on short-lived trends that are likely to pass in a month – autumn inspired flavours aren’t likely to be popular once spring comes round!

If you want to talk more about setting up an E-Liquid business or looking to partner with a E-Liquid manufacturer, get in contact with us today to see how we can help.

Creative Studio – Branding, Labelling, Mockups and more

Taking your brand from idea to reality doesn’t stop at the manufacturing and production of your products. Designing quality, eye-catching product labels, boxes and giving your brand life is another one of our key aspects. Looking to manufacture E-Liquids? Let us help you not only manufacture and produce but create the designs that will take the market by storm.

Here at Xyfil, our Creative Studio encompasses many creative aspects of building a brand or product. Making your products stand out on the shop floor and online is a passion of our creative team. Meet our Creative Studio and learn more about the creative process behind brand creation.

Jack Tidy, Creative Studio Manager

“Whether you only have an idea, or are already halfway done with your project, the creative studio at Xyfil is a swiss army knife of creative discipline. We can join you at any stage of your journey and see it through to the end in a polished & professional manner.”

As the Studio Manager, my main responsibility is to intercept internal and external demands and manage the creative workflow for my team. Communicating with customers is key within the Creative Studio to get a deeper understanding of the brand/products we are working with. It’s not uncommon to have meetings with our clients to discover their needs and what they wish to achieve.

Translating these into actionable briefs and communicating between my team and clients is honestly something I truly enjoy. And I can wholeheartedly say my team also share this passion for our work.

What does the Creative Studio Offer?

Our Creative Studio exists to meet the demands of customers that need support for creative work. This could be those looking to create their brand and product range from the ground up. Or it could be for those who simply need product labelling and packaging updating for compliance. We work with complete brand concepts and creation to finalising product ranges. Plus we go the extra step by producing creative content for POS (printed media, digital web banners, media kits etc), all to help you and your brand hit the ground running.

There are those who already have an existing range/brand and are simply looking to update their labelling and packaging. We work closely with our Compliance team to update packaging and labels to suit global compliance measures. Our studio aims to provide an all-timeline service where we can help you through any step of the process, and after.

We are also capable of revitalising brands, bringing them into the modern market by updating their logo and labelling. This could be to make them more compliant or to rejuvenate the brand with a fresh new look. For example, The Big Tasty brand used to look very different but went through a design phase to uplift the logo and labelling to match the modern vaper. The designs became less flashy and more contemporary in a sleek, clean look that has certainly proven popular. The purpose of the design was to announce 'big, bold flavours' and we can certainly say we achieved this.

How is the day-to-day with the Creative Studio?

It really differs on a day-to-day basis as our Creative Studio encompasses a spectrum of creative needs. This includes the likes of content writing, digital marketing, graphic design and reprographic design. On a day, our designers could be working on new brochures or flavour cards to promote brands, to designing labels and packaging or product concepts.

We work closely with operations to intercept the demands of our clients to meet tight schedules. Pre-empting demands comes naturally as we work closely with our clients to create an understanding of their brand ideals and goals. For brands that are starting from the very beginning, the Creative Studio can help with logo concepts, brand name/range name concepts, product labelling and packaging all the way to product images and media kits with digital creative content.

The Creative Studio in Action

Since having helped found and grow the Creative Studio into what it is today, we have helped over 250 global brands. We have successfully supplied creative content for approximately 25 million units across different disciplines, across the globe. Not only for UK based brands but those overseas too, supplying creative work for E-Liquid and CBD products, but we're not limited to just that. We have even worked on more bespoke items such as hand sanitisers, MCT oils and cough syrups.

The Creative Studio covers a range of product ranges with no task too small or too big. We have proven successes with the brands we work with including our own, Pod Salt. Our range of Nicotine Salts has seen global acclaim with strong ideals that are carried through by the branding and POS that we’ve created and supplied. Our goal with Pod Salt was to create a premium brand through and through, so when potential customers look at Pod Salt products, this is exactly what they see. From the packaging to the labelling, to the POS in stores, Pod Salt’s message is clear, and its successes speak for itself.

Building a brand from the ground up offers challenges that my team are only too happy to complete. White label manufacturing gives us the chance to help create something totally new with the goal in mind to make your brand stand out from the rest. If you’re looking to start up a new E-Liquid brand and wish to choose Xyfil as your white label manufacturer in the UK, I assure you that you won’t be disappointed.

Get in contact with us today to find out how we can help.

Protecting Brand Equity – White Label Manufacture

Protecting your brand and recipe is of the utmost importance to us which is why we employ strict procedures to ensure your brand equity remains protected. We wish to instil the utmost confidence in our customers when handling their brands, to make sure that products are not only safe and high-quality but also secure.

How do we protect brand equity?

In an industry ruled by flavours, trying to create new and unique flavour E-Liquids and vape devices, or creating higher quality flavours, is key. The last thing you want after all your hard work of establishing your brand’s flavours is to lose them. To ensure that brands’ flavours remain protected we established a series of procedures.

When our lab receives the flavour profile for your E-Liquids, they gather the necessary ingredients to make the batch of vape juice. However, each flavour ingredient is given a codename. When is orange not orange? When you are protecting a brand’s equity! To ensure that recipes remain confidential, those that process and produce the E-Liquids only ever see the codename version of flavour ingredients. This allows us to have fewer eyes on the actual recipe.

Once the flavour has been developed, you can then sample the flavours with our Flavour Specialist. Tweak and update the flavours and strengths depending on what you want to achieve or get ready to bulk produce it – we’re with you every step of the way.

Protecting your brand name

Ensuring brand equity doesn’t just stop at your flavour recipes. Making sure that your brand name continues to promote consistent quality is another one of our priorities. Mistakes can not only be costly in raw materials but in name. That’s why we employ a huge range of quality control procedures at every step of the process. Thanks to our training solidified by our GMP and ISO certification, we can produce high-quality products in safe environments to ensure the safety of your products.

Throughout the flavour creation process, your E-liquids go through a series of quality checks before mixing, before lab testing and after batch testing. Every step of the way there are quality checks to ensure zero errors. Up until the products leave our door, we can offer full batch-tracing at every step so that if errors do occur, we are able to quickly and efficiently go back to the source and correct it.

Our production warehouse is fully equipped to allow us to fulfil your bottling, filling and labelling requirements, as well as flavour development and E-Liquid manufacture. As one of the leading UK E-Liquid manufacturers, we are also able to ensure that compliance, quality, and safety is achieved for every product we produce.

If you would like to talk to us about manufacturing your latest product or kickstarting your own brand, contact us now.