Innovation in Vaping: The Emergence of Nicotine Salts

The vaping market has witnessed a remarkable evolution since its inception, driven by technological advancements and changing consumer preferences. Not long ago, vaping was a nascent industry, with a limited product range and a narrow consumer base. Now, it’s a vibrant and rapidly evolving space, boasting a plethora of device options, E-Liquid flavours, and nicotine delivery methods.

E-Liquid manufacturers have been instrumental in driving this innovation, perpetually seeking to enhance the vaping experience while catering to a diverse range of consumer preferences. While Nicotine Salts may not feel like the latest innovation in vaping, having originated in 2016, it’s the last few years that it has really peaked with consumers, no doubt thanks to the popularity of disposables introducing Nic Salts to a wider audience.

What are Nicotine Salts and are they worth it?

Nicotine Salts, also known as Nic Salts or Salt Nic, represent a significant leap in E-Liquid technology. Originating from tobacco, they are a more stable form of nicotine when compared to the traditionally used Freebase nicotine. This stability is attributed to the natural state of nicotine in tobacco leaves, which is in a salt-like state.

The creation of Nic Salts involves the combination of this raw nicotine extract with an acid, like benzoic or salicylic acid. This process results in a pure nicotine solution that is smoother to inhale, offering a less harsh experience than its freebase counterpart, even at higher nicotine strengths.

This smoother vape and the faster absorption of Nic Salts in the bloodstream, simulating the sensation of a traditional cigarette, make it an attractive option for many vapers, especially those transitioning from smoking.

How about Freebase, is it still relevant?

Freebase nicotine, the ‘original’ form of nicotine used in e-liquids, despite the advent of Nic Salts, continues to hold significant value in the vaping landscape. Freebase nicotine, chemically modified to enhance bioavailability, provides vapers with a potent, direct hit of nicotine, although it may come across as harsh for those preferring a smoother experience.

However, the versatility of Freebase nicotine sets it apart. It performs optimally at lower nicotine strengths, making it an ideal choice for vapers who wish to gradually reduce their nicotine intake. Furthermore, Freebase nicotine is compatible with a broader range of vaping devices, including sub-ohm devices, providing users with greater flexibility.

Thus, while Nicotine Salts offer an innovative alternative, Freebase nicotine remains an essential part of the E-Liquid landscape, providing an array of options for UK vapers seeking different experiences. Noteworthy is the fact that the lower manufacturing cost of Freebase, compared to Nic Salts, makes it a cost-effective choice for both manufacturers and consumers. Therefore, it’s clear that Freebase E-Liquids are still relevant and worth considering.

Why Nicotine Salts are the Way Forward

The rise in popularity of Nicotine Salts is, in part, thanks to the growing wave of new vapers introduced to the concept via disposable vape devices. These devices often come pre-filled with Nic Salt E-Liquid, providing new users with a satisfying, high-strength nicotine hit that is smooth on the inhale. As a result, many of these vapers have come to associate their positive vaping experience with the unique attributes of Nic Salts.

Recognising this trend, brands have begun exploring new avenues with Nic Salts. In an effort to cater to a broader consumer base, manufacturers are experimenting with lower-strength Nic Salts, which combine the smooth experience of Nic Salts with nicotine levels more akin to those of Freebase. These products cater to users who prefer a milder nicotine hit but want to retain the smooth vaping experience offered by Nic Salts.

Similarly, the advent of Nicotine Salt shots, or ‘Nic Shots’, has opened up another avenue of innovation. Users can add these shots to their favoured shortfills. This is perfect for consumers looking to enjoy maximum flavour but with a small nicotine hit. This is particularly significant as one of the strengths of Nic Salts is that they do not detract from E-Liquid flavours as much as Freebase nicotine does. However, this does not mean that Freebase is pointless as its sheer convenience and simplicity are highly valued benefits. There very much is space in the market for both types of nicotine.


At Xyfil, we are committed to helping new and established brands develop superior Nicotine Salts that meet the evolving needs of today’s discerning vaper. Our dedicated team leverages extensive expertise in E-Liquid manufacturing and industry best practices, which enable us to deliver a product that stands out in the crowded UK E-Liquid market. We work in concert with our partners to create and refine a unique product that embodies their vision while ensuring the highest quality standards.

Make the most of our premium Nicotine Salt formulation which is the smoothest, high-quality formulation available on the market. With 10+ years of experience in developing, manufacturing and producing Nicotine Salts, Xyfil is equipped with the expertise, high-quality ingredients through trusted supply chains, and drive to help brands develop – you’re in safe hands with us.

A testament to our efforts is the accolades received by our brand partner, Pod Salt, who have been recognised for their award-winning E-Liquids that are available across the globe. A multi-award-winning Nicotine Salt brand, Pod Salt has gained worldwide acclaim in over 30 countries, you too can become a global brand name with Xyfil. Whether you’re a brand looking to launch a new line of Nic Salts or an existing brand aiming to refine your current offering, Xyfil is ready to support you in creating E-Liquids that delight your customers and set you apart in the vaping industry. Work with our team to develop a white-label brand or create something truly your own with our expert team.