Tag Archives: flavour development

How We Help You Develop Your Flavours – Flavour Development

One of the vital aspects of product development and E-Liquid manufacture is of course the flavours. Flavours are what set E-Liquids truly apart and secure brand loyalty with flavours that are well-received and well-loved by users. Of course, the vaping industry is full of products with similar flavours which can make it hard to get your products to stand out. That’s where we step in.

Suleman Umar, Product Developer Manager

“We are here to support your brand every step of the way. No matter what your product is or what services you require from us, I’ll be your first point of call in helping develop your products to the specifications you need.”

As a product development manager, I’m involved in most aspects of product creation. From market research, development, compliance, budget control, flavour creation, and working alongside our creative studio to get the perfect look that symbolises what the products are – I’m there the entire way.

Having in-depth knowledge of compliance within the industry, across various countries, helps accelerate the development of flavours that are guaranteed to be approved by consumers and respective authorities. Not only that, but I work exclusively with many of our clients to produce their award-winning brands, develop new flavours never-seen-before and provide insights into the industry.

What does the Flavour Development Department do?

The journey always begins with a customer brief handed to us by the sales team. This usually relays all the necessary information from a customer that they’re looking to receive from us, be it flavour profiles, certain ingredients, overall theme etc. We then create a checklist to go through for flavour development – is the flavour intended to be candy sweet or subtly sweet? Is the flavour complex or simple? Is it a combination of flavours?

This process itself can be lengthy as we must first develop the flavour, especially if it’s a new or a unique variation – this is often the most challenging and rewarding type of flavours to create. Once we’ve put together the flavour it must then be tested with the customer, and this can go back and forth a few times until the perfect flavour is made. Even the slightest adjustment can mean a lot in terms of flavour – if it’s not quite got that fruity sweet flavour the customer imagined then we work on it some more to ensure it does.

We specialise in providing what the customer wants and need. Every flavour we create will be somewhat unique to them; a specific flavour profile that won’t be available elsewhere. Even with common flavours like fruits or menthol, we like to ensure that your flavours stand out from the crowd. And with over 2000 flavours already created, there’s still a lot of room for variety.

What does the Flavour Development department have to offer?

Here at Xyfil, we offer a truly unique, customer-focused service that puts the customer at the forefront of every decision. No matter which department you are dealing with, including Flavour Development and R&D, our goal is to make sure that you get exactly what you need. I love tinkering with flavours so when customers come forward with requests for unusual flavours, I’m more than happy to get working on them. No flavour is too strange and making each flavour unique to a brand is crucial.

You can always expect communication with us as we are very hands-on with helping our customers. There’s a reason why our customers develop with us and keep coming back, and it’s our guarantee to provide customers with exactly what they want. Whether it’s white label manufactured E-Liquids and CBD, or OEM, we aim to provide any service a customer may need when looking to take a product to market. The Flavour Development team is here to help you create unique flavours and, combined with our other departments, help you develop products that fly off the shelves.

Flavor Development

Flavour Development – E-Liquid and CBD

E-liquid and CBD product sales margins don’t look to be slowing down anytime soon. In fact, some sources predict they’re set to climb by at least 20% between now and 2027. Now is the perfect time to get ahead of the curve.

Here at Xyfil we are experts in helping you develop your CBD or E-Liquid product, from initial idea development right through to creation, regulation compliance, and packaging design. The market for E-Liquids is competitive with new brands/products appearing every day. To stand out in this growing market and get ahead you must get creative when developing your next product flavour. 

Define Your E-Liquid with Flavour

With so much competition now on the market, offering something that’s new but has the staying power to build a loyal fanbase is key. Your product packaging and logo may be enticing to new customers, but what really keeps them coming back is the experience of a great product. Flavours are obviously a big factor in a customer’s choice when picking their E-Liquid or CBD vape. So whether you are looking to bring a new variation to an existing, popular flavour, or a completely new experience, research is key. Much research has found that fruit flavours rank highly amongst most vapers, albeit only by a little more. This doesn’t mean that other flavours such as menthol, desserts, drinks and tobacco should be ignored, it means there’s room for improvement which very well could be your next venture!

Let us lead you through the best route for flavour development. 

Eliquid

E-Liquid Essentials: Safety Regulations 

First things first, ensure your flavour producers are safe, regulated, and reliable. Not only is this an essential for sale in store or online across the UK and European Union, it ensures safety and consistency in your product, and builds trust in your customer base. 

Our  ISO 7 Laboratory testing at  Xyfil meets the highest standards of compliance, meeting full Tobacco Products Directive (TPD), toxicology and safety analysis requirements. Alongside stringent testing and safety measures and a dedicated, expert team of scientists, we maintain full traceability of all of our products. Throughout the production process, we closely monitor the quality and safety of our product, through employee traceability reports, raw material sample collections, and comprehensive recording of ingredients and product processes. 

Working with Xyfil means working with an industry leading team you can trust. When you’re trying to get ahead of the competition, make sure your production is as straightforward as possible and save yourself the stress. We’ve got you covered.

Creating A Bestselling Flavour 

Flavour development starts with focusing on your base taste. How are you going to create this, and what combination is key? Working with our dedicated team of flavour experts is central to developing a top selling CBD or E-Liquid product, with a flavour that sells.

Our flavour ranges are some of the broadest on the market - from apple and cherry menthol to blueberry ice, Cuban Crème and caramel latte. Our in-house research and development teams work consistently to explore and develop new flavour bases and combinations based on the latest scientific findings and insider market research. Whether you already know your exact flavour or have an idea on the taste you wish to create, Xyfil will help your dream become a reality.

Alongside a diverse and inspiring range of flavours to choose from, our cannabidiol is sustainably sourced from a premium, award-winning supplier. We also offer 100% organic CBD Isolate, full-spectrum CBD, MCT oil and flavoured terpenes as needed. 

How We Keep Your Flavour Safe

Confidentiality you can trust is essential to successful white label manufacturing. Setting your flavour, branding, and product marketing in stone will ensure your success over your competitors.  We’re proud to say our infrastructure, processes, and working systems are all centred around a secure protection of intellectual property and full confidentiality for all projects. Alongside compiling non-disclosure agreements (NDAs) as standard, we also include data masking measures such as advanced encryption and pseudonym systems. These methods ensure your product and specific flavour profiles are kept strictly between you and the dedicated project team in question. 

So, What Next? 

Drop us a message to get your product journey underway - it’s going to be a bestseller; we can already tell.