One of the vital aspects of product development and E-Liquid manufacture is of course the flavours. Flavours are what set E-Liquids truly apart and secure brand loyalty with flavours that are well-received and well-loved by users. Of course, the vaping industry is full of products with similar flavours which can make it hard to get your products to stand out. That’s where we step in.
Suleman Umar, Product Developer Manager
“We are here to support your brand every step of the way. No matter what your product is or what services you require from us, I’ll be your first point of call in helping develop your products to the specifications you need.”
As a product development manager, I’m involved in most aspects of product creation. From market research, development, compliance, budget control, flavour creation, and working alongside our creative studio to get the perfect look that symbolises what the products are – I’m there the entire way.
Having in-depth knowledge of compliance within the industry, across various countries, helps accelerate the development of flavours that are guaranteed to be approved by consumers and respective authorities. Not only that, but I work exclusively with many of our clients to produce their award-winning brands, develop new flavours never-seen-before and provide insights into the industry.
What does the Flavour Development Department do?
The journey always begins with a customer brief handed to us by the sales team. This usually relays all the necessary information from a customer that they’re looking to receive from us, be it flavour profiles, certain ingredients, overall theme etc. We then create a checklist to go through for flavour development – is the flavour intended to be candy sweet or subtly sweet? Is the flavour complex or simple? Is it a combination of flavours?
This process itself can be lengthy as we must first develop the flavour, especially if it’s a new or a unique variation – this is often the most challenging and rewarding type of flavours to create. Once we’ve put together the flavour it must then be tested with the customer, and this can go back and forth a few times until the perfect flavour is made. Even the slightest adjustment can mean a lot in terms of flavour – if it’s not quite got that fruity sweet flavour the customer imagined then we work on it some more to ensure it does.
We specialise in providing what the customer wants and need. Every flavour we create will be somewhat unique to them; a specific flavour profile that won’t be available elsewhere. Even with common flavours like fruits or menthol, we like to ensure that your flavours stand out from the crowd. And with over 2000 flavours already created, there’s still a lot of room for variety.
What does the Flavour Development department have to offer?
Here at Xyfil, we offer a truly unique, customer-focused service that puts the customer at the forefront of every decision. No matter which department you are dealing with, including Flavour Development and R&D, our goal is to make sure that you get exactly what you need. I love tinkering with flavours so when customers come forward with requests for unusual flavours, I’m more than happy to get working on them. No flavour is too strange and making each flavour unique to a brand is crucial.
You can always expect communication with us as we are very hands-on with helping our customers. There’s a reason why our customers develop with us and keep coming back, and it’s our guarantee to provide customers with exactly what they want. Whether it’s white label manufactured E-Liquids and CBD, or OEM, we aim to provide any service a customer may need when looking to take a product to market. The Flavour Development team is here to help you create unique flavours and, combined with our other departments, help you develop products that fly off the shelves.