Top Colour Trends for Packaging Designs in 2023

As we delve into 2023, E-liquid and vape brands should pay close attention to colour trends in packaging design. Colour has a direct effect on customers’ emotions and helps indicate the flavour of E-Liquids. In this blog post, we’ll explore the top colour trends for E-Liquid packaging designs that you should be aware of in 2023. From subtle tones to earthy hues, these top colour trends will help guide your designs for unique packaging that stands out from the competition. Keep reading to learn more!

5 colourways to make use of in 2023

1. Earthy Hues

Earthy hues are becoming increasingly popular for packaging in 2023. Think about shades like terracotta, camel, and olive green. These shades bring a sense of organic elegance to any design and can be used to create calming or luxurious vibes depending on the pairing of other colours.

2. Muted Shades

Muted shades have been gaining popularity in recent years and will continue to trend in 2023. This includes subtle pastels such as pale blue, lavender, and peach; as well as muted versions of more vibrant colours such as navy blue, dusty pink, and charcoal grey. Muted shades provide a sophisticated look while still allowing a product’s label to stand out from the crowd on store shelves.

3. Metallics

Metallic shades are still a popular choice for packaging designs, as they can add an upscale touch without being too flashy. Examples of metallic colours include silver, gold, bronze, and copper. These hues work well when contrasted against earthy or muted tones to create a balanced and modern look.

4. Charcoal

Charcoal is becoming increasingly popular in the world of packaging design due to its classic yet sophisticated aesthetic. It’s a great option if you want to add a touch of sophistication to your product’s label without straying too far from traditional colour palettes. Plus, charcoal looks great with almost any other colour!

5. Bright Neutrals

Neutral shades such as tan, beige, and light grey are often overlooked when it comes to packaging design. However, they can make great choices in certain contexts! In 2023, bright neutrals will be trending – think shades like sage green, pale yellow, and sky blue. These colours will lend a modern yet subtle feel to any product’s label.

Bonus: Pantone Colours

Pantone’s colour of the year for 2023 is Viva Magenta, a deep and nuanced red-purple hue that balances warm and cool tones. This hybrid colour is sure to be popular on packaging designs in the year ahead, as it can add a rich, complex feel to any product’s label. Additionally, Viva Magenta works well when paired with many of the other colour trends mentioned above – so don’t be afraid to experiment!

Overall, the colour trends for packaging in 2023 will be all about balancing earthy hues with muted shades or metallics for a sophisticated look. Bright neutrals are also finding their way into more designs as well! Whether you’re creating packaging for a new product or updating an existing label – these colour trends should give you plenty of inspiration.

Designing your vape product packaging with Xyfil

As a leading E-Liquid manufacturer in the UK, Xyfil strives to help brands create stand-out vape products in a highly competitive market. Our team of experts, from the flavour & product development to the creative studio, will help you create vape packaging designs that stand out, from concept creation to full-scale production. With Xyfil you can choose bespoke or industry-standard packaging – work with us today to get your brand on-trend.

Get to grips with product design with our previous article, with tips on how to make your E-Liquid brand stand out from the crowd.

Get in touch today to find out more.