Tag Archives: white label

How Black Friday Has Evolved in the UK – Plans for 2022

Most know Black Friday as the day of amazing sales that mark the start of Christmas shopping. But over the years Black Friday has changed and no longer is it restricted to just the US.

Originally in the US, Black Friday was named for the financial crash in 1869 but was later coined as the day after Thanksgiving. At first Black Friday held a negative connotation as it was often used to label the Friday after Thanksgiving when there were staff shortages or other issues. But it was regarded as a sales point in the 1950s when it was used to refer to an influx of shoppers the day after Thanksgiving.

Since then, it’s only given rise to the Black Friday movement as becoming a sale-orientated promotion.

Black Friday in the UK

On the flip side, in the UK, Black Friday was still used as a way for the Police and NHS to refer to the Friday before Christmas when there tends to be an influx of emergencies. So, when US-based companies like Amazon and Asda began to hold Black Friday-style promotions, there was an initial worry about the negative connotations behind the name.

It did little to dissuade customers in search of discounts however as it’s quickly grown to outpace the Boxing Day sales which predominantly in the UK, was the most profitable sales day for retail.

The evolution of Black Friday

In the retail world, Black Friday started to become a race between competitors. Who could launch their Black Friday deals first and who could offer the best deals? And as many Black Friday deals moved online with online retail booming during recent years with the pandemic, the ease of creating online promotions allowed for retailers to expand from a day of sales to a week of sales.

Now there are retailers who have Black Friday offers throughout the entire month of November. With pre-Black Friday offers and Black November offers, it’s easily become one of the biggest promotions in the UK.

Before the boom in Black Friday promotions that now can range the entire month, the start of Winter sales was the Black Friday weekend. The shift to longer promotions, it’s made the previous retail calendar somewhat obsolete. Retailers instead have noticed that customers tend to shop earlier/before the holiday season, potentially giving rise to a preference for Black Friday promotions over Boxing Day sales.

With Black Friday sales now lasting longer, retailers have also had to action plans for helping to retain shoppers’ interest. Rather than offering blanket-wide savings across their stores, intermittent offers or promoting product categories on specific days/weeks, help to keep customers interested.

How you can prepare for Black Friday 2022

Stock is going to be one of the most important things to have in mind with your promotions. The last thing you want is for your offers to run out of stock too quickly. Ordering now and getting ahead is best not only for you but for your manufacturer.

Around this time E-Liquid manufacturers will be receiving orders for Black Friday stock and to be able to meet demand, they will need to know the full extent of the demand. This year (2022), our cut-off for Black Friday products to be delivered before the day is September 30th.

When planning your Black Friday offers this year, you may want to take the current inflated cost of living, into consideration. This could potentially mean your standard customers have less disposable income to spend. For the vaping industry, it could mean that marketing around Black Friday is tailored to highlight the savings to be made for those swapping from smoking to vaping.

Although online sales have been booming thanks to the pandemic, customers have been returning to the high street in favour of shopping in person. But there has been a decline in this with the recent cost of living crisis. It’s important to ensure that stores also offer promotions, and offering in-store exclusive offers may help to entice more back to your stores.

If you are looking to stock up before the Black Friday rush, make sure to place your order before the 30th of September, to get your order before Black Friday.

New Progressive Vaping Laws in the Philippines Welcomed

Vaping regulations change each year and differ around the globe. Some countries offer much tighter restrictions than others, and some regulations change to the detriment of vapers. However, the recent moves from the Philippines government have been welcomed by vaping activists.

Earlier in the year, legislation was proposed to make changes to the vaping laws in the country, and as of July 25, the bill became law.

What is the updated law for vaping now?

The most important takeaway from the updated law is that it legitimizes the use of vapes as a means for quitting smoking. This helps put the Philippines in line with most of Europe, setting them apart as one of the very few Asian countries to have reasonable vaping regulations.

The new laws allow for nicotine strengths of up to 65mg/ml (6.5%) and lowers the legal age of purchase from 21 to 18. These of course offer great benefits for customers who feel the need for higher strengths and help introduce aid for smokers aged 18-21.

In the Philippines, the legal age for buying cigarettes had always been 18 meaning that until this legislation changed, young smokers had at least 3 years of smoking before being able to legally purchase vapes. The hope is therefore that these changes will help 16 million smokers in the country, including the youngest adult smokers.

These changes also include restrictions on where vaping products can be sold and penalties for stores and online retailers for selling to minors. In a move similar to the UK and Europe, they have also restricted advertising with social media influencers and celebrities.

Another slight change to the laws revolves around flavours. Although the law does not ban flavours outright (a ban on flavours other than menthol and tobacco already exists), it prohibits labels and advertising that use flavour descriptors that may appeal to minors. This includes wording such as those relating to fruit, candy, desserts or cartoon characters.

One of the biggest changes is the change in the authority of who manages vaping. Rather than the FDA, the Department of Trade and Industry (DTI) will have control over the regulations on vaping and heated tobacco products.

The politics behind the changes

At the time of the bill first being introduced, there were some parties who disagreed with the proposed changes including the Philippines Department of Health. However, the FDA had previously angered many after it was revealed that American billionaire Michael Bloomberg attempted to influence Philippines policies with money sent to anti-vaping groups.

The bill was also under review at the same time as the presidency began to change hands, suggesting that possibly it flew under the radar.

Here's hoping that the Philippines continue to trial the new regulations and allow time for them to work, without bending under opposition that aims to oppress vaping as a quit-smoking tool.

The impact of the law changes on manufacturers and brands

As part of the improved regulations, the importation, manufacture, sale, packaging and distribution have also been overhauled. These have been brought in line with internationally accepted standards. But there are still some regulations that brands need to be aware of if they wish to take their products to the Philippines.

For one, the flavour ban restricts vape products to menthol and tobacco flavours only. These also cannot be labelled with fruity/candy/dessert names. Therefore, brands should be careful of product labels, flavour names and flavour descriptions.

Although some tobacco flavours may have naturally fruity tones, they should not be used as a descriptor. With the change of the legal vaping age from 21 to 18, age restriction labels on products will also require updating.

How Xyfil can help E-Liquid brands as a Toll Manufacturer

We pride ourselves in being able to help you through any and every step of the process, from concept to shelf. Whether you’re new to the business and want to take your first steps into creating an E-Liquid brand, looking for an E-Liquid manufacturer in the UK to develop your products, or have an existing product that needs some re-work. We’re here to help.

Our services cover all aspects of manufacturing, including white label and OEM, and compliance. We offer expert teams who can develop unique flavours, manufacture and produce your E-Liquids, bottle and label your products, and even offer a creative studio that can develop/update packaging, labels, logos and POS.

As a leading E-Liquid manufacturer in the UK, Xyfil has the trust of the many brands we have already helped take to market in the UK, EU and overseas. Get in contact with us today to see how we can help you.

E-Liquid Case Study: The Evolution of Pod Salt

What is Pod Salt and what does Pod Salt do?

Pod Salt is a British-made E-liquid brand exclusively produced and manufactured by us here at Xyfil. Created with the intention of building the first step in helping smokers quit, Pod Salt is committed to helping smokers quit tobacco. Dedicated to Nicotine Salt and dedicated to providing a less harmful alternative to cigarette smoking.

The Nicotine Salt formula that is Pod Salt’s base, is a revolutionary method of nicotine delivery. Smoother, faster and stronger with greater satisfaction for vapers, Pod Salt delivers what people need. And our formula has proven top of its class, forming the basis of many other popular Nicotine Salt ranges.

Since its launch in 2018, Pod Salt has come leaps and bounds focusing on quality and the products that are in demand. From developing unique flavours to upgrading to pharmaceutical grade manufacturing equipment, to branching out in the UAE as the first E-Liquid brand with ESMA compliance. Pod Salt continues to be a premium brand that tailors to the individual needs of vapers and prides itself on being a brand that is trustworthy and honest. We know that Pod Salt will satisfy the cravings and certainly Hit the Spot.

What does Pod Salt have to offer?

Versatile offerings from Pod Salt take the smoker on the journey from quitting cigarettes, to eventually quitting vaping.

The Core range of 10mls are high in demand with flavours that everyone can enjoy from fresh fruit to cooling mint to classic tobacco flavours. The perfect companion for any vaper looking to Hit the Spot.

The Nexus range features totally unique flavour combinations inspired by the world around us from sun-soaked shores to mountain tops. Tailored to adventurous vapers who enjoy complex flavours, Nexus is available as 10ml Nic Salts and nicotine-free shortfills.

Fusions is the blending of Pod Salt’s quality Nicotine Salts and familiar flavours from popular brands. This collaboration range adds a new twist to popular favourites like Doozy, Pacha Mama, Marshmallow Man 3 and more.

Meeting the demand for more convenient vaping options, we launched Pod Salt GO before improving the device and flavours with GO 600. The disposable vape devices boast our UK-made E-Liquid and continue to deliver a premium vaping experience at little cost, and in a convenient way for newcomers to vaping.

We also cater for markets outside of the UK with a wide variety of products such as Subo, the sub-ohm specific range of E-Liquids, and flavour concentrates. With different regulations across the globe, our Pod Salt ranges include larger capacity and higher strength products for those overseas. Pod Salt's product list expands into various sized disposable devices and even the revolutionary PS ONE pod kit available exclusively in the UAE.

Award-winning and globally recognised

Since 2019, Pod Salt continues to be recognised for excellence with our first award, ‘Best Salt Nic winner’ from Vape Jam 2019.  From then we went on to receive awards for ‘Best Salt Nic’ from Vapouround Awards in 2021 and ‘Best Salt Nicotine Range’ in 2022. And recently, Pod Salt took home the ‘Best Tobacco’ flavour range from the World Vape Show Awards.

Not only do we continue to see Pod Salt’s achievements recognised each year, but our reach also continues to grow. As a globally recognised brand, Pod Salt is quickly becoming a worldwide brand known for its premium quality, look and feel. Pod Salt has grown into a brand that consumers and traders know they can trust. Our products are stocked in: Abu Dhabi, Iceland, Lithuania, Spain, Georgia, Ireland, Pakistan, Sweden, Germany, Israel, Saudi and many more.

The next step for Pod Salt

Where can Pod Salt grow next? We continue to strive for the next answer to the question that has yet to be asked, innovating, and pushing Pod Salt’s core ideals further. In a market like the vaping industry, there is always room for growth and changes in direction. Currently, the demand is for disposables, but we believe that this will soon shift in a new direction, and we are already well on our way to developing and announcing this new step.

Keep up to date with Pod Salt’s latest products with us here at Xyfil, or by following Pod Salt on LinkedIn. Get in contact with us today to find out how we can help you create a brand that takes the vaping market by storm.

German Tobacco Tax Impacts E-Liquids Per ml

Back in 2011, the German Bundestag made a sudden amendment to the Tobacco Tax Act in an effort to modernise it. This resulted in an increase in tax for tobacco-containing products. But as of the 1st of July 2022, E-Cigarettes and E-Liquids, even those that do not contain nicotine, will also be subject to tobacco taxation.

The reform of the Tobacco Tax Act

On the 11th of June 2021, the German Bundestag made amendments to their Tobacco Tax Act with the Tobacco Tax Modernisation Act (TabStMoG). Originally it had been put forward that April but after various meetings, the Finance Committee further tightened the planned changes. The changes were aimed at increasing the tobacco tax for conventional cigarettes, cigars, cigarillos and fine-cut tobacco, as well as heated tobacco and water pipe tobacco.

All of this, of course, is in aid of trying to meet the EU's demand for becoming smoke-free. Therefore, as of 2022, smokers will have to pay more rising to 10 cents per pack, with a further 10 cents being added each year until 2025 and 2026 when it will increase to 15 cents per pack.

The new update to include E-Cigarettes & nicotine-free products

The new changes also dictated the future of E-Cigarettes in Germany. At the time of the amendments, it was mentioned that E-Cigarettes and nicotine-free products would be included in the future. And as of 1st July 2022, these will now constitute as a taxable item.

These changes have resulted due to an assumption by the German government, that vaping products are equally as harmful to health as tobacco products. Despite the expert advice and countless pieces of evidence that suggest the opposite, they hope this new tax will reduce the usage of vaping devices.

Taxation is calculated on a millilitre basis based on the volume of the substance. Products with high ml counts such as shortfills are likely to become much more expensive. As of July 2022, the tax rate is 16 cents per millilitre, which will then rise to 32 cents per millilitre from 2026.

Possible consequences of the taxation

It’s no surprise that these changes are going to impact businesses and consumers. Wildly criticised for its demonising approach to vaping, there are obvious concerns that it may drive fewer people to quit smoking. There's also the possibility it may push consumers to purchase cheaper products from other places in the EU. Even more questionably, the inclusion of nicotine-free products in this agenda means that shortfills no longer are likely to be a popular choice for vapers looking to get more for their money.

For businesses, investing in smaller bottle sizes is more likely to become the go-to in an effort to keep prices low for consumers. Rather than the typical 10ml bottles, smaller sizes like 5ml are likely to become more popular. The new taxation is likely to impact the pricing of products which quickly becomes a battle of profit vs sellability. Will consumers pay a higher price point for the products they enjoy? Especially if they can buy them elsewhere, cheaper.

Helping businesses establish updated product ranges to suit market changes and regulations is a speciality of Xyfil. We constantly keep up to date on the latest from the vaping industry to ensure that we can cater to global needs.

Here at Xyfil, we offer a wide variety of E-Liquid types and sizes including small bottle concentrates. Already we are working with brands who wish to keep their products in Germany, to update their products and packaging to reflect the new regulations. If you want to take your E-Liquid products to Germany, get in contact with us today.

Meet Our Key Team Members – Important Contacts

Get in contact with the person you need to talk to at Xyfil with these important contacts. Whether you’re looking for a quote, more information or regarding a project already in the works, these are our key contacts.

Sales team

Our sales teams are dedicated to helping you from start to finish. Whether that’s a new range you have in mind or a product idea you want to scope out, our sales team can answer the questions. The first point of call for your product needs, our sales team are here to help.

For all things sales related our top contacts for you are:

Zain Patel

Email | Linkedin

Ismail Hansrod

Email | Linkedin

Flavourists

As a leading E-Liquid and CBD manufacturer in the UK, our Flavourist and Product Development manager can help you see your ideas become real. With expert knowledge on the latest trends in the vaping and CBD industry, developing new products and E-Liquid flavours has never been easier than with Xyfil.

For all things flavour and product development you can contact:

Suleman Umar

Email | Linkedin

Compliance

Ensuring that your products meet legal requirements is yet another service that we provide for CBD and E-Liquid manufacture. Our compliance team offer expert knowledge for regulations including UK, EU and the Middle East; work with our teams in-house to ensure that products are compliant throughout the process.

For all things compliance and regulations, you can contact:

Pradip Suwal

Email | Linkedin

Design

Our creative studio handles all things design when it comes to your products, be it product design, logos, packaging & labels, POS, web banners and more. The team have helped hundreds of brands hit the market with eye-catching, unique E-Liquid and CBD designs. If you’re looking to create a new range or simply give your products an updated design, we can help.

For all things creative you can contact:

Jack Tidy

Email | Linkedin

Operations

A quality operations team ensures the production process is completed from start to finish, and our operations department strives to ensure customer satisfaction. Between meeting deadlines, establishing supply chains and running production to push your products out for your deadlines, operations is one of the key cogs in the E-Liquid and CBD manufacture process.

For all things relating to production, you can contact:

Anisha Hansrod

Email | Linkedin

Important Points for Making Your Product Designs Better

You’ve settled on your flavours and even possibly produced your batches of E-liquid already. But have you thought about the packaging? Sometimes the design of a product gets left until last resulting in hurriedly designed packaging and labels that can feel subpar in comparison to market leaders. But is it important to make sure your products have the best packaging and design?

Countless studies have shown that packaging has a superior influence on consumers, and can make a difference in acquiring and retaining customers for new products. Are your products receiving the attention they deserve? Here are our top tips for making sure that your product packaging is attractive and brings in the right attention.

Define your target audience

The first and most important step you should think about is your target audience. Who is your product for?

When it comes to vape products and E-Liquids, it's vitally important to make sure that your products are not targeted at younger audiences. One stigma that refuses to budge for vaping products is the claim that they are targeted toward underage audiences who shouldn’t be vaping. And it is safe to say there are some brands whose designs do lean towards those who are perhaps younger than 18. Making sure your products are not targeted toward younger audiences should be a priority.

Age isn’t just the only type of audience you should cater for; in fact, it can be more to do with the types of people and interests of potential consumers. For example, if you want to cater more towards the sort of vaper who enjoy parties, your design will be very different than if you were targeting vapers who enjoy chic and vintage products. Defining who you want to target will drive your design from the very start.

Using influences from other industries

Researching and referencing existing designs is a common practice by many industries and designers. Taking ideas from existing designs, and improving or tweaking them to create something new, is a great way to create attractive packaging that catches the eye. That’s not to say you should copy other designs, in fact, all this can do is potentially harm your own products which could be unfairly labelled as a lesser comparison. It’s important to understand influence as inspiration and not as a copy and paste. There are a lot of great designs already on the market but there will always be gaps between them that allow for new designs to rise alongside, and even overtake them.

Similarly, the vaping industry has a habit of falling into the stereotypes of ‘vaping design’. By using the same imagery and styles used by other typical vape brands may help your product become more easily recognisable for what it is but doesn’t help it stand out from a crowd. These sorts of designs also run the risk of appearing as child-appealing or cheap looking.

Instead, you can try using influences from other industries to create new, innovative designs for vape products. These could be designs for alcohol, beauty, food, travel and more. Many of these boast designs that don’t necessarily reflect their product literally, but the type of product/meaning consumers pay attention to. Some of the best designs for product packaging and logos are often simple, reflective of the brand and hold meaning.

Don’t be afraid to make something simple

Minimalism is a powerful way to make your brand stand apart from the rest. Especially in the vaping industry where designs can easily become overwhelmed with patterns, colours and graphics that swamp a product’s design. These may seem eye-catching but can often be too much to look at or vital information like flavour, brand name etc, can get lost.

With a minimal design it is much easier to single out important information, and especially clean designs that highlight a single focus, are much more eye-catching and can create a natural curiosity with a consumer. It should be enough to note that popular brands in a variety of industries are all looking at ways to make their logos more minimal. See for example the changes in designs from Amazon, Facebook, Starbucks, and Pringles to name a few.

Although many of these have stemmed from their brand awareness peaking, allowing them to simplify their designs, many are also aware that simple and minimal designs are much more digestible and memorable for consumers. A good practice would be to show someone your logo design and if, after a short period of time, they are able to recall your design quite clearly or at least the keynotes of it, then it’s a good logo design.

This also stems from the product labels and packaging. Overwhelming the vital product information with in-your-face graphics, patterns and colours can be a turn-off for many consumers. Your core product message can also get lost amid the graphical chaos. Simplicity doesn’t have to mean adding a logo and product information to a white background and calling it there (although this could be quite effective depending on the branding and logo). It means choosing what you want customers to know about your product and the first thing you want them to see that would draw them to your product.

Function vs form

It’s very important to understand the form and function of your product when designing packaging and labels. The form stands for the overall look and feel of the design from its font, graphical elements, texture and colour. The function is the practical element of the design that suits the purpose of the product. Form without function is merely pretty packaging, and function without form can’t achieve its goal. Establishing the purpose of your product, whether it be to offer impressive flavours, help smokers quit, or work best for sub-ohm vaping, will help lead your product designs form.

Considering finishing from the outset (what finishes you want)

Naturally most think of finishes as being the tail-end of the design process but in actual fact, it’s worth deciding on the finish of your product packaging from the beginning. Deciding on this can impact the actual design of your packaging and can make the finish feel more organic, rather than some fancy foiling tacked on at the end.

Exploring new finishes is also a great way of helping make your product stand out from the crowd. There is a wide variety of finishes from glossy to matt lamination, to soft-touch, textured and metalised foil, to UV varnish and even unique ones such as glow-in-the-dark lacquer ad thermal lacquer. Some of these may not suit the product type but introducing something different and unique looks more interesting than simple silver or gold foil.

Listen to your designers

Probably the most important aspect of the design process is to listen to your designers. Often it can be easy to have a picture in mind of how you think it should look, but rarely does the images in our mind translate well to reality. Designers are tasked with this venture and use their experience and expertise to try and translate your ideas to reality. Sometimes this may not match exactly with your original concept, but more than often these changes are purposeful. Make sure to communicate with your designers and listen to their reasoning behind the changes. The answers may surprise you!

Hopefully, this provides you with some food for thought on your next product launch, or perhaps if you’re thinking of refreshing your current product offers with new artwork. Whatever it is, Xyfil can help with our dedicated Studio team who have years of experience in helping brands develop their logos, labelling and packaging. Many award-winning brands have benefitted from our expertise, and you can too. Contact us to find out how we can help you.

Most Popular E-Liquid Flavours for 2022

The vaping market is often flooded with flavours, new variations of well-loved fruits, re-imaginings of flavours you thought you knew and inspired combinations that create new experiences. Last year the most popular flavour for vape juice was certainly raspberry, or blue raspberry to be precise. What’s not to love about the soft, sweet taste of raspberries or zingy blue raspberry?

Keep in the loop with the most in-demand flavours with us here at Xyfil.

This year’s in-demand flavour

It may come as no surprise that vapers are choosing to revisit beverage flavours this year. Maybe it’s the taste of nostalgia vapers are craving but soda/beverage E-Liquids are proving popular for 2022.

What’s great for brands is the variety of flavours available in the beverage section to choose from. The top two are certainly Cola and Lemonade, flavours that have been done before, but the introduction of flavours combined with these have taken the market by storm.

Flavours like Cola Lime and Pink Lemonade are dominating and it’s not hard to see why. These fun and fruity flavours can often be enjoyed all day long, as long as the sweetness is managed well. Creating the familiar fizzy taste is certainly a challenge for any flavour mixologist but making the flavours as accurate as possible is paramount. But you don’t have to stop just there with Cola Lime, there are a variety of flavours that compliment Cola perfectly and can be found in other places outside of the vaping market.

Have you thought about the next big Cola flavour? Perhaps the next flavour you should be creating Is Cola Cherry? Or perhaps Vanilla Cola for those looking to create a smoother taste? The possibilities are almost endless and Xyfil can help take you on that flavour journey.

Develop your next beverage E-Liquid with Xyfil

Our in-house mixologists create the flavours you want and vapers desire. We welcome the challenge to create new and never-seen-before flavours or impressive new twists on those familiar favourites that hook vapers from the first puff. With thousands of high-quality ingredients to create hundreds of flavours, every flavour we create is unique to each brand. We ensure that each flavour is somewhat unique in some way be it in sweetness, underlying flavours, strength and more.

Are you looking to develop your next E-Liquid brand with a leading UK E-Liquid manufacturer? Take the next step and develop your beverage vape juice with Xyfil for premium quality tailored to you.

Check out our white label vape juice beverage flavours, or work with us to create your own bespoke beverage E-Liquid.

How to Create a White Label Vape Brand 2022

With the vaping industry reaching $20.4 Billion globally in 2021, and it’s expected to reach $30 Billion by 2027, it’s still viable to make your place in the vaping market. Likewise, the CBD market in the UK sat at £700 million in 2021 with it expected to surpass one billion GBP by 2025. So, what better way to hit the ground running and get products to market quickly than with white label manufacture?

The difference between White Label and OEM

White label manufacture E-Liquids are products that have already been developed, tested, produced, and sold before. Here at Xyfil, we offer white label manufactured products across vape juice, CBD products and cosmetic products. White label products are a tried and tested method for brands to enter new markets easily, and affordably.

OEM (Original Equipment Manufacturing) is a much more tailormade process of creating E-Liquids, CBD and cosmetic products. OEM E-Liquids for example, are much more unique due to brands designation specific flavour combinations that won’t be seen elsewhere or benefit from unique bottles or formulas. This method of manufacture is more costly and takes more time but offers much more complexity and uniqueness to make products your own.

Why choose White Label manufacture

Brands that go through our white label manufacturing process benefit from our award-winning formulas and flavours. These products have already been developed carefully with our R&D team and produced using high-quality ingredients. They also benefit from being fully tested and compliant with TPD and Middle East regulations. This means that with just a little effort and decision making on your part, you can have products on the market in no time at all.

With all the fuss taken out of the process, white label manufactured E-Liquids is not only quick but cost-effective. And the work doesn’t stop there. We don’t just produce E-Liquids but provide every service you may need to get your product from bottle to shelf.

White Label E-Liquids by Xyfil

Xyfil offers a full package solution for your brand with our white label manufacture. Make our UK manufactured E-Liquids your own, with help from our dedicated teams.

Save time

Time is everything and hitting the market with your brand while trends are still hot is key to making a success. With white label manufacturing, we get your brand off the ground and onto shelves as quickly as possible, with fast turnaround times thanks to our experience in the industry, our ISO and GMP certifications ensure efficiency, safety, and quality. 

Save money

Whether it’s selecting from our pre-made packaging, selecting already curated flavours or letting us deal with compliance regulations, we can save your business time and money.  Choosing Xyfil means you can use our raw materials, ISO-accredited facilities and expertise in creating award-winning brands and flavours. There’s no need to invest in your own state-of-the-art technology when we can open our doors to you.

Experience

Take advantage of our 10+ years of experience in the industry. We’ve been here since the start of E-Liquids and E-Cigarettes hitting the UK market. Like many others, we started from the ground up but established ourselves quickly as one of the leading manufacturers in the UK.

When TPD compliance hit the news and regulations began to change, Xyfil led the charge in creating the very first TPD compliant products to hit the UK market, all thanks to our expertise and the methods in place to ensure adaptability. With dedicated teams in R&D, Compliance, Design and more, Xyfil have all the tools to get your business thriving.

Compliance

There’s nothing more daunting than paperwork so let us take care of it. Our compliance process helps to ensure that your products adhere to market-specific regulatory standards and trade licences. We work closely with UK, EU and Middle East markets with the potential for many more international markets. We are well-versed in the regulations across the globe and have already helped thousands of compliant products hit the market. Even when regulations change we have the procedures in place to quickly and efficiently make changes to ensure compliance.

Design

Our creative studio can develop your logo, packaging, artwork, POS and marketing materials to effectively capture and communicate your brand vision. Whether you already have a basis for your desired branding or just the base ideas, our studio team will help take your brand on a visual journey to help make it stand out from the rest.

Work with us to get access to premium quality goods that can take your brand to the shop floor quickly and efficiently. With many award-winning flavours and our nicotine salt formula that has quickly grown to be the number one choice for smokers looking to make the switch, Xyfil looks forward to helping you make your brand a reality.

Contact us to learn more about how we can help and to get started on your journey.

How We Help You Develop Your Flavours – Flavour Development

One of the vital aspects of product development and E-Liquid manufacture is of course the flavours. Flavours are what set E-Liquids truly apart and secure brand loyalty with flavours that are well-received and well-loved by users. Of course, the vaping industry is full of products with similar flavours which can make it hard to get your products to stand out. That’s where we step in.

Suleman Umar, Product Developer Manager

“We are here to support your brand every step of the way. No matter what your product is or what services you require from us, I’ll be your first point of call in helping develop your products to the specifications you need.”

As a product development manager, I’m involved in most aspects of product creation. From market research, development, compliance, budget control, flavour creation, and working alongside our creative studio to get the perfect look that symbolises what the products are – I’m there the entire way.

Having in-depth knowledge of compliance within the industry, across various countries, helps accelerate the development of flavours that are guaranteed to be approved by consumers and respective authorities. Not only that, but I work exclusively with many of our clients to produce their award-winning brands, develop new flavours never-seen-before and provide insights into the industry.

What does the Flavour Development Department do?

The journey always begins with a customer brief handed to us by the sales team. This usually relays all the necessary information from a customer that they’re looking to receive from us, be it flavour profiles, certain ingredients, overall theme etc. We then create a checklist to go through for flavour development – is the flavour intended to be candy sweet or subtly sweet? Is the flavour complex or simple? Is it a combination of flavours?

This process itself can be lengthy as we must first develop the flavour, especially if it’s a new or a unique variation – this is often the most challenging and rewarding type of flavours to create. Once we’ve put together the flavour it must then be tested with the customer, and this can go back and forth a few times until the perfect flavour is made. Even the slightest adjustment can mean a lot in terms of flavour – if it’s not quite got that fruity sweet flavour the customer imagined then we work on it some more to ensure it does.

We specialise in providing what the customer wants and need. Every flavour we create will be somewhat unique to them; a specific flavour profile that won’t be available elsewhere. Even with common flavours like fruits or menthol, we like to ensure that your flavours stand out from the crowd. And with over 2000 flavours already created, there’s still a lot of room for variety.

What does the Flavour Development department have to offer?

Here at Xyfil, we offer a truly unique, customer-focused service that puts the customer at the forefront of every decision. No matter which department you are dealing with, including Flavour Development and R&D, our goal is to make sure that you get exactly what you need. I love tinkering with flavours so when customers come forward with requests for unusual flavours, I’m more than happy to get working on them. No flavour is too strange and making each flavour unique to a brand is crucial.

You can always expect communication with us as we are very hands-on with helping our customers. There’s a reason why our customers develop with us and keep coming back, and it’s our guarantee to provide customers with exactly what they want. Whether it’s white label manufactured E-Liquids and CBD, or OEM, we aim to provide any service a customer may need when looking to take a product to market. The Flavour Development team is here to help you create unique flavours and, combined with our other departments, help you develop products that fly off the shelves.

E-Liquid Brand Case Study: Drop E-Liquids

Who are Drop E-Liquids?

Drop E-Liquids offer a range of fantastical fruit flavour combos that create sweet and sharp, refreshing vapes. Fruit Drop aims to create authentic fruit flavours that vapers crave and create exciting fruit blends you can’t get anywhere else. They also include a range of candy-inspired flavours called Sweet Drop, focusing on classic British sweet flavours.

Fruit Drop boasts flavours such as Citrus Lychee Ice, Passion Fruit Mango & Pineapple and Grapefruit Blood Orange. There are even a couple of candy-inspired flavours as part of their Sweet Drop range from Drumstick to the classic Rhubarb & Custard.

This range of E-Liquids is offered as 100ml shortfills with a 70/30 (VG/PG) ratio that is ideal for Sub-Ohm vaping.

With a simplistic design, these E-Liquids can seem unassuming, but the minimalist approach works well in drawing the eye to their signature ‘drop’ design. Each drop features a distinct blend of colours that suggest the flavours of each bottle.

Who manufactures Fruit Drop?

Drop E-Liquids are manufactured here in the UK by Xyfil Ltd, a premium UK manufacturer of E-Liquid and CBD products. We work with Drop E-Liquids to provide the base ingredients for their chosen flavour profiles, to create unique blends you’ll find nowhere else. To make sure the flavours are authentic we only use premium food-grade ingredients sourced from the UK and overseas. Some brands choose a specific flavour blend to create a very specific type of profile, while others choose a flavour for us to recreate. We are able to work with as much or as little information towards a brand’s vision to help them create the product they wish to take to market.

All E-Liquids are mixed and bottled in our ISO 9001 accredited facilities which go through stringent checks to ensure the safety and quality of each batch. Throughout the process we work closely with Drop E-Liquids to make sure that flavours remain consistent, and that the brand’s image remains the same throughout the process. A premium brand means premium quality. In such a large market where flavours mean everything, coming up with new and unique blends is what sets brands apart. Ensuring that the flavour blends match up to a brand’s expectations is key.

Drop E-Liquids provide their own artwork for their shortfill bottles, which we apply during the production process. Some brands require us to design and create their ideal packaging and logos. Drop E-Liquids however already had a clear image of their intended packaging. Applying a brand’s existing artwork to the products we manufacture for them is but one part of the bespoke service we can provide.

From the ground up to the store shelf

Xyfil offers a bespoke manufacturing service for E-Liquids and CBD products, with a choice of white label or OEM (Original Equipment Manufacturer). No matter what step of the process your product is at, be it production, manufacturing, or development, Xyfil can help take your brand from paper to reality.

We work closely with our customers to ensure their vision becomes a reality whether it’s in flavour development, production, bottling, packaging, or any stage of the process. If you are looking for help with E-Liquid compliance and regulations, we are also able to provide this service by submitting compliance for you or guiding your brand on the right path.

If you’d like to work with us to manufacture your next premium E-Liquid brand, get in touch today to find out more.