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Author Hannah Rubery Categories E-Liquid, Manufacturing, Production Posted on

Finding a White Label Nicotine Pouch Manufacturer in Europe

As the demand for smokeless nicotine alternatives continues to rise, nicotine pouches are quickly becoming one of the fastest-growing segments in the European nicotine market. These discreet, tobacco-free products offer a convenient and modern solution for adult consumers seeking a cleaner nicotine experience — and the business opportunity is massive.

If you’re looking to launch your own nicotine pouch brand in Europe, partnering with an experienced white label nicotine pouch manufacturer is a smart, strategic move. The right partner can help you develop, produce, and scale a compliant, high-quality product quickly and efficiently. In this guide, we’ll explore what to look for in a white label nicotine pouch manufacturer — and why Xyfil is the trusted name helping brands break into this booming market.

What Is a White Label Nicotine Pouch Manufacturer?

White label manufacturing refers to a process where a company produces products that are rebranded and sold by another business as its own. In the context of nicotine pouches, this means you can launch your own branded product line without investing in your own production facility, raw material sourcing, or compliance infrastructure.

White label nicotine pouch manufacturing is ideal for:

  • New startups and entrepreneurs
  • Vape and tobacco brands expanding into smokeless products
  • Retailers developing private label alternatives

This model offers speed to market, reduced development costs, and access to proven, compliant formulations.

Why Europe Is Leading the Nicotine Pouch Movement

The European market has seen a significant uptick in nicotine pouch adoption, particularly in regions such as the Nordics, UK, Germany, and Eastern Europe. As consumers shift away from combustible tobacco and toward cleaner alternatives, nicotine pouches offer a compelling option: discreet, spit-free, and tobacco-free.

Key factors driving the growth:

  • Increased public awareness of harm reduction alternatives
  • Government regulations encouraging smoke-free products
  • Rapid retail expansion of pouch brands across supermarkets and convenience stores

However, launching in Europe also comes with regulatory complexity. Brands must comply with regional requirements, such as the EU Tobacco Products Directive (TPD), accurate nicotine labelling, and market-specific packaging guidelines. That’s why partnering with a manufacturer that understands European compliance is essential.

What to Look for in a European White Label Manufacturer

Choosing the right white label partner is more than just selecting a producer — it’s about finding an innovation and compliance partner. Here are the top features to prioritise:

GMP & ISO Certified Facilities

A good manufacturer should operate under strict quality standards, including Good Manufacturing Practice (GMP) and ISO certifications to ensure consistent product quality and safety.

In-House Regulatory Support

Compliance is non-negotiable. You need a partner who understands TPD registration, safety assessments, labelling laws, and export regulations across Europe.

Customisation Options

Flavour profile, nicotine strength, pouch size, moisture level, and even branding — your product should reflect your vision. Look for a manufacturer offering full flavour development and customisation.

Proven Track Record

Choose a manufacturer that has supported reputable brands and understands what it takes to succeed at scale.

Why Xyfil Is Your Go-To Nicotine Pouch Manufacturing Partner

At Xyfil, we don’t just manufacture — we bring brands to life. As a UK-based white label and contract manufacturer, we specialise in developing and producing premium nicotine pouch products for clients across Europe and beyond.

Here’s why Xyfil is a trusted partner for your brand’s success:

End-to-End Manufacturing Services

We handle everything under one roof — from concept and R&D, to production, packaging, and distribution. This means faster turnarounds, higher consistency, and full accountability.

In-House Compliance Expertise

Our regulatory team ensures that your nicotine pouch products are fully compliant with the latest UK and EU standards. We assist with TPD notifications, lab testing, CLP labelling, and safety data sheets — so you don’t have to.

Bespoke Formulation & Flavour Creation

Want to create a unique pouch flavour that stands out? Xyfil’s flavour technologists work with you to develop distinctive profiles tailored to your audience — from classic mint to exotic fruit blends.

Premium Manufacturing Standards

We operate from a GMP and ISO 9001-certified facility, ensuring pharmaceutical-grade quality across every batch. Our high-speed production lines support both small trial runs and large-scale volume.

Brand & Packaging Development

Beyond manufacturing, we help shape your brand identity — offering design, labelling, and packaging options that are shelf-ready and fully compliant.

From Concept to Shelf: Our Process

Launching your own nicotine pouch brand with Xyfil is seamless and transparent:

  1. Discovery – We begin with your goals, brand vision, and target markets.
  2. Development – Our R&D team works on your custom pouch formulations and flavours.
  3. Sampling & Feedback – You test the prototypes; we refine until perfect.
  4. Compliance & Registration – We handle all required testing and filings.
  5. Production & Packaging – Manufacturing begins in our state-of-the-art UK facility.
  6. Distribution Support – We assist with fulfilment, warehousing, and logistics if needed.

Whether you’re entering one country or launching across the EU, we make scaling simple.

Final Thoughts: Choose the Right Partner, Build a Stronger Brand

Launching a nicotine pouch brand is an exciting opportunity — but also a complex one. With evolving regulations, fierce competition, and changing consumer expectations, your success depends heavily on choosing the right manufacturing partner.

Xyfil is proud to be the trusted name behind some of the UK and Europe’s most innovative nicotine pouch products. With a focus on quality, compliance, and innovation, we help transform ideas into thriving brands.

Ready to Launch Your Nicotine Pouch Brand?

Contact Xyfil today to speak with our team about white label nicotine pouch manufacturing, custom product development, and launching in your target markets. Let’s build something great — together.

Author Hannah Rubery Categories E-Liquid, Manufacturing, Production, White Label Posted on

Are Nicotine Pouches the Future of Nicotine Consumption?

The nicotine landscape is potentially changing, and one product in particular is becoming more popular—nicotine pouches. You may already be aware of the rising popularity of these novel products, especially with the ongoing changes to vape regulations that have left some brands contemplating changing track. But what makes nicotine pouches so attractive? Are they just a passing fad or a genuine innovation in nicotine consumption?

Understanding Nicotine Pouches

Nicotine pouches are small, discreet packets containing nicotine, but without any tobacco. They are designed to be placed between the gum and the upper lip, releasing nicotine steadily into the bloodstream. Unlike traditional tobacco products, these pouches do not require smoking, chewing, or spitting, making them an attractive option for those seeking a smoke-free nicotine experience.

Differences Between Traditional Tobacco, SNUS, and Nicotine Pouches

Traditional tobacco products like cigarettes and chewing tobacco contain harmful elements such as tar and carcinogens. SNUS, a moist product containing ground tobacco leaves, still carries tobacco-related health risks. Nicotine pouches, on the other hand, eliminate many of these risks by removing tobacco entirely. This key difference positions nicotine pouches as a safer alternative for nicotine consumers.

Market Trends and Demand

The market for nicotine pouches is growing gradually. Consumers are increasingly seeking smoke-free alternatives for nicotine consumption, and nicotine pouches fit this need perfectly. From young professionals looking for discreet use to long-time smokers aiming to quit tobacco, the target audience for nicotine pouches is broad and diverse. Though there is still some work to be done with education and marketing around nicotine pouches, their global value is set to rise exponentially by $25.2 billion over the next decade.

When compared to other nicotine delivery methods like vaping or nicotine gums, nicotine pouches offer several unique benefits. They are more discreet than vaping and often considered more socially acceptable. Unlike nicotine gums or lozenges, they provide a continuous release of nicotine, offering a more satisfying experience for many users. This sets them apart as a versatile and appealing option.

Opportunities Created with Nicotine Pouches

Integrating nicotine pouches into your product line can offer multiple benefits. Firstly, they represent an emerging market with substantial growth potential. By being an early adopter, you position your brand as innovative and forward-thinking. Secondly, nicotine pouches can help attract a new customer segment, including those who may have avoided vaping products due to concerns.

Targeting New Customer Segments and Diversifying Your Offerings

Expanding your product range to include nicotine pouches allows you to diversify your offerings. This diversification can help mitigate risks associated with market fluctuations in vape regulations. Additionally, targeting new customer segments could potentially introduce them to your existing product offering. Partnering with a reliable nicotine pouch manufacturer can further streamline this process, ensuring quality and compliance.

Important Factors in Deciding on Your Manufacturer

Choosing a manufacturer with a proven track record within the tobacco & vape industry is a critical step in ensuring the success of your nicotine pouch offerings. A manufacturer like Xyfil, known for our excellent quality controls and safety procedures, provides the reassurance that you are partnering with a reliable source.

Certification in Good Manufacturing Practices (GMP), International Organization for Standardization (ISO), and Hazard Analysis and Critical Control Points (HACCP) reflects a commitment to maintaining high standards in product safety and quality. These certifications are essential as they indicate that we adhere to rigorous industry regulations, thereby minimising potential risks associated with product recalls or health concerns.

Choosing a manufacturer with an experienced in-house compliance team ensures not only adherence to global legal standards but also builds customer confidence in the safety and integrity of your nicotine pouches. This team’s expertise in navigating regulatory changes worldwide is invaluable.

Our services span from strictly contract manufacturing, where we produce using a client's existing product formula, to purely white-label solutions, where clients adopt one of our pre-existing formulas and we apply their branding and labelling. Alternatively, we offer our standard white-label range as a starting point, collaborating with clients to create a customized lineup with unique flavours and nicotine strengths.

Conclusion

In summary, nicotine pouches represent a significant advancement in nicotine consumption, offering numerous benefits over traditional products. For retailers and vape brand owners, adding these products to your line can open up new business opportunities, attract diverse customer segments, and boost profitability. Staying informed and adaptable in this evolving market is crucial.

If you're considering taking the plunge, partnering with a reputable manufacturer like Xyfil can ensure a smooth transition and high-quality products. Don't miss out on the future of nicotine consumption—explore the potential of nicotine pouches today.

By following these recommendations and integrating nicotine pouches into your product line, you can stay ahead in the competitive vape industry. Ready to take the next step? Visit Xyfil's website to learn more about how they can help you bring nicotine pouches to your customers.

Author Hannah Rubery Categories E-Liquid, Manufacturing, White Label Posted on

Creating Unique White Label Vape Flavours

In the dynamic and rapidly evolving world of vaping, the development of distinctive and appealing flavours is a complex and intriguing process. Far from being a simplistic concoction, the art and science of E-Liquid flavour development demand a high level of expertise, creativity, and understanding of the nuanced interplay of thousands of flavour compounds.

The goal is not merely to mirror popular tastes in foods and drinks, but to craft innovative and trend-setting flavours that stand out in the bustling vape market. This intricate process of vape flavour development, especially within the realm of white-label vape flavours, is an integral part of our commitment at Xyfil to delivering unparalleled vaping experiences.

How are flavours created?

Flavours are skilfully crafted in our specialized laboratory settings, where a deep dive into the realm of chemical compounds comes to play. Even the creation of common flavours like fruit and mint is an intricate process. Each flavour is subtly different, with a unique blend of natural and artificial chemicals that emulate the flavour profile.

For instance, to create a simple apple flavour, a flavourist might combine various compounds to imitate the crisp sweetness of a ripe apple - where a different combination may create a more subtle apple note. Some can be a blend of organic and synthetic compounds that produce a more balanced and consistent taste.

This process of blending compounds to replicate familiar tastes, or invent entirely new ones, lies at the heart of e-liquid flavour development, a testament to the artistry and science behind every drag of a vape.

Simple flavours vs complex flavours

The divide between simple and complex flavours in the realm of vape flavour development is a fascinating journey into the depths of taste exploration. Simple flavours, such as fruits, generally rely on a modest number of compounds to mimic the iconic taste of a specific fruit. For example, a strawberry flavour may be achieved by fusing together a few key components that capture the essence of ripe, juicy strawberries.

Complex flavours, on the other hand, represent a more intricate culinary challenge. These flavours, which may resemble baked desserts or exotic combinations, necessitate the careful blending of a larger array of compounds. Essentially, they are a symphony of tastes, requiring a flavourist to replicate not just a single note, but a whole melody of intermingling tastes and aromas.

The goal is to create a layered, multi-faceted experience that unfolds on the palate, much like savouring a decadent tiramisu or a spicy mango salsa. The intricacy involved in balancing this multitude of flavours is what makes complex flavour development an art form in its own right.

It's also a beginning point for brand owners to decide what they want to do with their brand - is it a versatile, all-rounder range of vape products or are you looking to wow with unique vape experiences? Many of our white-label complex flavours have gone on to win awards and are highly sought after by vape enthusiasts.

White-label Vape Flavours with Xyfil

Brand owners looking to create their latest white-label range of vape products will find a valuable partner in Xyfil. Our extensive selection of white-label flavours is designed to cater to a range of needs, tastes, and aspirations. Whether you’re aiming to provide an all-around versatile range or wish to create unique vape experiences. We have you covered.

Our breadth of experience and expertise in vape flavour development allows us to offer an expansive catalogue of tested and loved flavours. For those aiming to tap into familiar tastes, we can fine-tune our well-established flavours to align with your brand's vision. If your brand leans towards the bold and innovative, we invite you to collaborate with our flavourists to create a totally unique flavour profile that will set your brand apart in the competitive vape market.

Our white-label flavours aren’t merely about providing a product; they’re about creating an experience. Each flavour we develop for your brand signifies a commitment to quality, uniqueness, and customer satisfaction. With Xyfil, you're not just choosing a flavour; you're choosing a partner dedicated to bringing your vape brand's vision to life. Let us work together to craft a white-label range that reflects your brand’s ethos and appeals to the discerning palates of vape enthusiasts worldwide.

Author Hannah Rubery Categories E-Liquid, Manufacturing Posted on

UK Manufacturing: Current Pains but Growth Likely

The UK's manufacturing industry has experienced a tumultuous past few years due to the pandemic. While the latest quarterly surveys on the state of the sector predict shrinkage in 2023, there are some signs of growth returning. In this article we will look at how the pandemic changed manufacturing, the continued pains felt after, and where growth may be returning.

How the pandemic changed manufacturing

The pandemic has brought about many changes to the UK's manufacturing industry, with supply chain issues being one of the most heavily felt. The disruption caused by the coronavirus led to significant delays in goods and products arriving at their final destinations as companies scrambled to find new suppliers and logistics routes. This, combined with the increased costs associated with finding new suppliers, has had an impact on the industry.

At the same time, however, there was an increase in demand for certain sectors due to lockdowns and changing consumer habits. For example, E-Liquid manufacturers UK saw a spike in interest as consumers moved more of their purchases online. This shift in sales channels, coupled with the increase in demand for E-Liquids and other vaping products, created an interesting opportunity for growth in a sector that was previously largely overlooked.

The continued pains felt after

Despite some positive signs of growth returning to the industry, there are still several issues that manufacturers face. Supply chain issues remain despite attempts by companies to find new suppliers and logistics routes. Additionally, increased costs due to rising inflation and other global issues have made it difficult for firms to remain competitive in their price points. This has resulted in many companies cutting back on production or halting certain product lines entirely, no doubt resulting in some reduction of jobs and economic activity within the industry.

Growth beginning to return

Despite these issues, the growth of the UK manufacturing industry is beginning to return. The latest quarterly surveys on the state of the sector suggest that while there may be a contraction in 2023, it is an improvement on previous predictions. Additionally, some sectors such as E-Liquid manufacturing are continuing to see steady growth.

We have seen this growth first-hand with a rise in brands looking to work with us in bringing their products to the E-Liquid market. This increased interest in the sector has allowed us to expand our production capacity, during and after the pandemic and offer a whole range of services to brands who are looking for a reliable partner. For example, our shift during the pandemic, to producing and bottling hand sanitising products to help meet the high demand for personal protective equipment products.

To wrap things up

In conclusion, while the UK manufacturing industry is still facing many issues as a result of the pandemic, there are some signs of growth returning. The latest surveys on the state of the sector suggest that things are on the mend, and some sectors more than others, are experiencing extra growth. With continued support from the government and a focus on innovation, the UK's manufacturing industry can look forward to brighter days ahead.

Author Hannah Rubery Categories E-Liquid, Manufacturing, White Label Posted on

Pros and Cons of White Label Manufacturing and OEM for E-Liquid Production

When it comes to E-Liquid manufacturing, there are two main options: White Label Manufacturing and Original Equipment Manufacturer (OEM). Both offer distinct advantages in terms of cost, production speed, and product quality, but also have their own unique sets of benefits that must be considered when making a decision. In this article, we will explore the pros and cons of white-label manufacturing and OEM for manufacturing E-Liquid in the UK.

Pros of White Label Manufacturing

When it comes to white-label manufacturing, one of the key advantages is that it is a lower-cost option. As the products are already pre-made by the manufacturer, there is no need for extra time or resources to be spent on creating new designs. This can help reduce overall costs and maintain a competitive price point in the market.

Additionally, white-label manufacturing provides quick production times as the products are already created and ready to go. This means that turnaround can be much quicker than with OEM options.

Finally, white-label manufacturers like Xyfil have decades of experience in developing high-quality products that meet industry standards, providing superior products for customers. These products are already compliant and established so quality is assured when choosing white-label manufactured products.

Cons of White Label Manufacturing

The main downside of white-label manufacturing is that it offers limited customization options. This can be a disadvantage for those looking for special or unique designs, as these may not be available through this option.

Another con of white-label manufacturing is the increased risk of unauthorized copying and replication. As products are already created, there is a greater risk of other companies copying the designs and replicating them. This can be a major issue for businesses looking to protect their intellectual property.

Pros of OEM

On the other hand, OEM offers a much greater level of customization than white-label manufacturing. With this option, there is the ability to create products from scratch with custom designs and features that are unique to your business. This provides an even greater level of control over the product design process, allowing for more creative freedom and the ability to match products with your brand’s identity.

In addition, when working with an OEM like Xyfil, businesses can have greater assurance that their products meet all quality control and regulatory requirements. As a highly certified manufacturer, Xyfil provides superior products that are compliant with industry standards. This allows for peace of mind when it comes to E-Liquid production.

Cons of OEM

While there are many benefits associated with using an OEM, one of the main drawbacks is that it typically has a higher cost than white-label manufacturing. This is due to the extra time and resources needed to produce custom products from scratch.

Additionally, production times can be much longer with OEM than white-label manufacturing. As the products are created from the ground up, more time and effort is needed to create the desired product. This can lead to delays in delivery and higher costs due to extended lead times.

How Xyfil can help you

Xyfil offers a one-stop solution for E-Liquid manufacture, whether you choose white label or OEM. With 10+ years of experience in creating premium vape products for markets in the UK and across the globe, Xyfil's highly certified and superior products guarantee satisfaction. We provide support throughout the entire production process to ensure that your E-Liquid products meet all quality and regulatory requirements.

From creating custom designs, and simple to complex flavours to providing quick production times and helping with distribution, Xyfil has the expertise to ensure that your e-liquid business is successful. Whether you choose white label or OEM, Xyfil can help you create the best products for your customers and stay ahead of the competition.

Final thoughts

In conclusion, both methods of E-Liquid manufacturing, white label and OEM, offer distinct benefits as well as drawbacks that should be considered before making a decision. No matter what your E-Liquid needs are, Xyfil has the expertise to help you create superior products that meet all industry standards and stand out from the competition. With a professional team of experts guiding you every step of the way, you can rest assured knowing that Xyfil will help you create the best products for your customers.

Author Hannah Rubery Categories E-Liquid, Production Posted on

Standing Out from the Crowd in the 2023 Vaping Industry

In the vaping industry, product descriptions play a crucial role in helping E-Liquid brands stand out from the crowd. With so many E-Liquids available online, it can be difficult for a brand to differentiate itself and attract customers. However, by crafting effective product descriptions, E-Liquid brands can set themselves apart and increase their chances of success.

Creating a voice for your E-Liquid brand

Building a brand voice for an E-Liquid brand can help to establish a unique identity and differentiate the brand from its competitors. Here are some steps to help build brand voice:

  1. Define your brand's personality: Determine the personality of your brand, such as whether it is fun and playful, sophisticated and luxury, or serious and professional. This will serve as a foundation for all your messaging and content.
  2. Develop a tone of voice: Based on your brand's personality, develop a tone of voice that will be consistent across all your content, including product descriptions, social media posts, and other marketing materials.
  3. Use storytelling: Use storytelling to convey the brand's message and values. Share the story of how the brand started, its mission, and the unique features and benefits of the E-Liquids.
  4. Be consistent: Consistency is key when building brand voice. Make sure that all your content, whether it's a product description, social media post, or email newsletter, uses the same tone of voice and messaging.
  5. Use imagery: Use imagery that aligns with the brand's personality and messaging. For example, if your brand is fun and playful, use bright colours and playful imagery in your marketing materials.
  6. Engage with customers: Engage with customers on social media and other platforms to build a relationship and create a sense of community. This can help to build trust and loyalty.
  7. Keep the brand voice in mind: Always keep the brand voice in mind when creating content and make sure that it aligns with the brand's personality and messaging.

By following these steps, an E-Liquid brand can establish a unique and consistent brand voice that will help to differentiate it from its competitors and attract customers.

Give your products a voice and make them tell a story

One way to make your E-Liquid and vape product descriptions stand out is by highlighting the unique flavours and ingredients used in your products. For example, instead of simply listing the flavours in your E-Liquid, describe the taste experience and the specific flavours used to create that product. This not only helps customers understand what they can expect but also sets your E-Liquid apart from others that may use generic or similar flavours.

Specifics pave the way to understanding

Another way to make your product descriptions stand out is by emphasizing the quality of your E-Liquids. Many customers are wary of cheap, low-quality E-Liquids, so highlighting the use of high-quality ingredients and manufacturing processes can help to build trust and credibility with potential customers.

In addition, providing detailed information about the nicotine strength and VG/PG ratio of your E-Liquids can be helpful for customers looking for specific vaping experiences.

You can also include customer reviews and testimonials in your product descriptions. This can be a powerful way to build trust and credibility with potential customers.

Finishing touches

Finally, it's important to keep your product descriptions up-to-date. With new flavours, ingredients, and trends constantly emerging in the vaping industry, it's important to regularly review and update your product descriptions to ensure that they are accurate and relevant.

In summary, to make your e-liquid product descriptions stand out from the crowd, focus on highlighting the unique flavours and ingredients used in your e-liquids, emphasizing the quality of your e-liquids, providing detailed information about nicotine strength and VG/PG ratio, including customer reviews and testimonials, using high-quality images and videos, and keeping your product descriptions up-to-date. By following these tips, E-Liquid brands can effectively differentiate themselves and attract customers in the competitive vaping industry.

Author Hannah Rubery Categories E-Liquid, Manufacturing, Other Posted on

Creating a Cost-Effective E-Liquid Brand for 2023

A lot has happened over the last couple of years between Brexit, the pandemic and of course the ongoing turmoil that has led to sky-rocketing prices. It’s not surprising that brands are considering looking at ways to cut their costs, but is it worth it? Brand owners should look at it holistically without compromising product quality. Read more about becoming more cost-effective in our latest article.

What’s driving the desire to be more cost-effective?

Overseas brands bringing cheaper E-Liquids

It began with the influx of Chinese-manufactured disposable devices taking the UK by storm. At the time this didn’t worry E-Liquid brands as much but now there’s a growing shift towards E-Liquids once more, these same overseas brands are now beginning to import E-Liquids, not just disposables. Manufactured in China, these E-Liquids often are cheaper in price to produce.

Unfortunately, this opens the possibility for some products of questionable quality and unregulated E-Liquids, to arrive in UK markets. British-manufactured E-Liquids, like those manufactured by Xyfil, understand the importance of quality and follow GMP and ISO guidelines to ensure this quality is passed onto the products we produce.

Inflation across the market

Another influence on the cost and pricing of products has of course been inflation. Across the globe, countries are feeling the sting of inflated prices. In the UK, it was recorded at 11.1% in October, rising at the fastest pace in 40 years.

The UK’s cost of living crisis

This has also led to the cost-of-living crisis as inflation impacts the pricing of consumer products. With the rising costs of essentials, some items are becoming more of a luxury than some can afford. Because of this, consumers are looking to cut costs and spend less.

Is it possible to create a cost-effective brand?

Quality vs Cost

Making cuts to your brand to help lower costs can impact on the quality of your products. Sourcing alternative ingredients that are lower in quality or manufacturing overseas, can negatively impact your product and your brand overall. Studies have shown that consumers can tell the difference between brands that are shrinking or ‘skimping’ on their products due to inflation. The last thing you want for your brand is to lose the confidence of your consumers.

Cutting back and trimming down

That’s not to say there aren’t ways of trimming down that don’t impact on your quality. Some brands have already started looking at ways to remove unneeded packaging in an effort to cut prices. Removing the need for cardboard boxes would help remove part of the cost of E-Liquids, however, the need to adhere to regulations and provide warnings would need to still be fulfilled.

There are many options which would be great from a sustainability standpoint but do not necessarily equate to cutting costs. New technologies like linerless labels help to improve efficiency and lower costs, but the technology itself requires an initial cost.

Simplicity vs complexity

E-Liquid flavours can quickly tot up the costs when creating a new product range. The more complex a flavour, the more ingredients are used to create that exact flavour. Keeping things simple might not make you stand out in a crowd, but it helps to keep the price down.

Getting creative with limits

Often, a prestigious brand looks the way it does because of the finishes and special touches added to the product packaging. But creative brands can certainly make use of the ‘less is more' approach and create eye-catching designs with simpler finishes. Setting a limit on the number of finishes and seeing what your designers can create will open more room for creativity.

Planning is key to managing costs

Leading on from this, it’s important to establish your plan brief with your manufacturer, and not just at the initial point of conception. Actively planning the details of your product from flavour to ratio to bottle size, to design and even how you wish to market it, can help tailor it to a more cost-effective product. Be honest and upfront with your brief to see exactly what your budget can achieve.

The pros of white label manufacturing

An option available for brands looking to create cost-effective products is white-label manufacturing. By selecting already pre-registered products to rebrand under your logo, not only do you save on compliance costs but benefit from high-quality products that are tried, tested, and approved.

Why you shouldn’t compromise products to cut costs

The Good-Better-Best (G-B-B) pricing approach

It’s a concept that many businesses have yet to touch on but those that have, see surprising benefits. What is G-B-B? The Good-Better-Best pricing approach is an option for businesses in which their product offering and pricing are tiered. This is often seen in the forms of products with 'regular', 'plus', and 'super' versions. This could be gadgets, subscriptions, consumables and more.

So perhaps the discussion shouldn’t be how you can make your brand cost-effective, but how your brand could make a cost-effective product part of your range.

Cost-effective vs Cost efficiency

It may sound the same, but they differ and can make a big difference in your products. Being cost-effective is predominantly about getting the task done adequately; in a way, you can think of this as the bare minimum to create your desired product. Being cost-efficient however is getting the job done the right way with the least amount of waste and optimising your available resources.

In terms of E-Liquids, the most cost-effective way to create a budget-friendly brand would be to establish a new product offering that focuses on simplicity and meeting consumers’ needs. Rather than complex designs across the packaging, garner more interest with simple designs and a finish that is eye-catching. Source locally and don’t compromise on product quality to ensure you don’t harm your brand’s reputation.

Choosing to be cost-effective is a sure way to end up compromising your products and your brand. But aiming to become cost-efficient may see some initial cost but is more likely to provide longer-returning benefits.

Author Hannah Rubery Categories E-Liquid, Manufacturing, Regulations Posted on

Countries Around the Globe with Vape Flavour Bans

Updated 21st March, 2025.

Regulations around vaping change often across the globe, with countries making changes each year, whether for better or worse. It’s important for manufacturers, retailers and brands to be aware of the latest regulatory changes to ensure vaping products remain relevant and compliant.

One such regulatory change that seems to be occurring more frequently, is the ban on flavoured vapes. Many governments have elected to ban flavoured vapes in the hopes of dissuading those who are underage, from vaping. Although research has suggested that flavours play a crucial role for vapers on their quit-smoking journey, there are many countries that have implemented this ban or are planning to do so.

China bans flavoured vapes but not for exports

As of October, the country has become yet another to ban flavoured vapes with plans to only sell tobacco-flavoured vapes. Interestingly though, China has not banned the export of flavoured vapes, only the use within its own country. This began the recent overhaul of vaping regulations in China which include a consumption tax.

China’s ban on flavours stems from the same concern shared by others on the health risks for young people who take up vaping. However, research has noted that flavours other than tobacco, play a part in helping users quit smoking. Perhaps alternatives to flavour bans need to be looked at to help minimise the potential losses of helping smokers quit with vapes.

Other countries that have banned flavoured vapes

Although vaping is legal in these countries, they too have implemented flavour bans on vaping products, limiting them to tobacco with or without the inclusion of mint & menthol. If you are interested in taking your brand to any of the below countries, you will need to tailor your products to the current limitations.

Canada

  • Nova Scotia - tobacco only
  • Ontario – tobacco, mint & menthol (vape stores are allowed stock flavours)
  • Prince Edward Island – tobacco only
  • Quebec (potential) – unconfirmed
  • Saskatchewan – tobacco, mint & menthol

US

  • Colorado (allowed in vape shops & tobacconists, not traditional retail outlets)
  • Connecticut (pending) – unconfirmed
  • Chicago – tobacco only
  • Maine (pending) – unconfirmed
  • Maryland (pending) – unconfirmed
  • Massachusetts – tobacco only
  • Minnesota (only cities Minneapolis, St. Paul and Duluth) – tobacco only
  • Kansas City (pending) – unconfirmed
  • Missoula – tobacco only
  • New Jersey – tobacco only
  • New Mexico (pending) – unconfirmed
  • New York (except for those permitted by the FDA) – tobacco only unless FDA approved
  • Rhode Island – tobacco only
  • Utah (potential) – unconfirmed
  • Vermont (pending) – unconfirmed

EU

  • Lithuania – tobacco only
  • Latvia - tobacco only
  • Finland – tobacco only
  • Estonia – tobacco & menthol
  • Hungary – tobacco only
  • Denmark – tobacco and menthol
  • Netherlands – tobacco only
  • Slovenia – tobacco only
  • Spain - *proposed ban* - potentially will be limited to tobacco & menthol

In countries such as Lithuania, Latvia, and the Netherlands, regulatory authorities have gone a step further by restricting manufacturers to a predefined list of flavouring compounds deemed to contribute to a tobacco-like sensory experience. These compounds include:

CAS NumberSubstance NameFlavour Description
35044-68-9beta-DamasconeBlackcurrant, plum, rose, honey, tobacco
23726-91-2(E)-beta-DamasconeBlackcurrant, plum, rose, honey, tobacco
23726-92-3(Z)-beta-DamasconeBlackcurrant, plum, rose, honey, tobacco
23696-85-7DamascenoneFruity-floral with apple, plum, raisin, prune, tea, rose, tobacco notes
23726-93-4(E)-beta-DamascenoneFruity-floral with apple, plum, raisin, prune, tea, rose, tobacco notes
1125-21-9KetoisophoroneTobacco-like, hay-straw, tea notes, honey
4883-60-72-Hydroxy-3,5,5-trimethyl-2-cyclohexenoneSweet, musty tea, caramelic odour, musty, tea, nutty, tobacco taste
536-78-73-EthylpyridineStrong tobacco, roasted, nutty, smoky notes odour, tobacco-like flavour
350-03-83-AcetylpyridineStrong, burnt roasted, nutty, cigar tobacco-like
91-10-12,6-DimethoxyphenolPhenolic-woody-medicinal, smoky odour; a tarry, spicy, smoky (bacon) taste
67-47-05-(Hydroxymethyl)-2-furfuralHerbaceous winey hay-like odour, sweet herbaceous hay & tobacco-like taste
591-12-8alpha-Angelica lactoneSweet, bread, molasses, coumarin, tobacco odour; nut-like taste
503-74-2Isovaleric acidVery sour, ‘sweaty,’ cheesy odour; fruity on dilution
1139-30-6(-)Caryophyllene oxideDry, woody, faint cedar, tobacco-like notes
3738-00-9AmbroxinIntense velvety ambergris notes
564-20-5(3aR)-(+)-SclareolideCedary; impact compound of certain tobaccos; fish & berry flavour improver

Other

  • Ukraine – tobacco only
  • China – tobacco only
  • New Zealand (partial flavour ban, only speciality vape shops can sell flavours) – tobacco, mint & menthol unless sold by speciality vape shops.

Create your signature tobacco vape range with Xyfil

Just because these countries have limited their selection to tobacco flavours, with some offering mint & menthol also, doesn’t mean your brand should miss out. Tobacco flavours can be distinct and unique thanks to the wide variety of tobacco brands we can recreate.

Our E-Liquid manufacturing solutions offer premium products and versatile services. Whether you want to opt for white label manufacture or OEM, we can cater to your needs and the regulations of whichever country you wish to resale in. By using our premium, award-winning nicotine salt formula, along with our high-quality tobacco flavours that have gone on to win awards, your brand is in safe hands.

Contact us today to find out how we can help you create the next, best Tobacco range of E-Liquids.

Author Hannah Rubery Categories Compliance, E-Liquid, Regulations Posted on

Avoiding Confusion with Nicotine-Free Disposables Legality

Zero-nicotine disposables are growing in popularity, but some stores are worried to stock them.

Disposable vapes are a perfect first step for many vapers as they offer a convenient and simple way to vape. Recently, some brands have branched out into developing 0mg nicotine disposables which provide all the flavour but without nicotine. But there have been reports of retailers being hesitant about stocking these sorts of devices.

Local shops refusing to stock nicotine-free disposables – why the confusion?

It seems there’s been some confusion with nicotine-free vaping products as some stores in the UK show hesitancy with stocking them. BetterRetailing reported that stores were refusing 3,500 puff nicotine-free devices with tank capacities above 2ml. Not all zero-nicotine disposable vapes offer such a high puff count, but many are beginning to do so.

So, why the confusion? By now, most are aware of what is TPD compliant (the UK regulations for vaping products). When it comes to disposable devices, we know that the E-Liquid capacity should be no more than 2ml which means they are usually capped at 600 puffs (650 at a push). And with recent store raids tackling illicit vapes that are not TPD compliant, it’s not hard to see why some stores are turning away these 0mg devices.

However, TPD guidelines are restrictions for nicotine-containing products, and thereby nicotine-free devices are exempt from these rules. Much like how shortfill E-Liquids are exempt from the restrictions which is why they can be larger than 10ml (the max capacity for nicotine-containing E-Liquids). Nicotine-free disposable vapes, if they contain no nicotine whatsoever, are legal in the UK at higher puff counts and capacity.

You can find more information on compliance with disposable devices in the UKVIA's guide.

The pros and cons of zero nicotine disposables

Nicotine-free disposables are yet another part of a vaper’s quit-smoking journey. Although they won’t help with quitting tobacco at the beginning, many vapers find that over time, they lower their nicotine strength after vaping for some time.

Since nicotine is an addictive substance that many want eventually to also quit, 0mg vapes are the perfect solution for vapers at the last leg of their quitting journey. These types of devices allow vapers to enjoy their favourite flavours and vaping experience without the addictive nicotine.

Zero-nicotine devices also allow for a smoother vape due to a lesser throat hit with the absence of nicotine.

Why retailers should consider stocking 0mg devices

As we mentioned, zero nicotine vapes are perfectly legal in the UK, including those at higher puff counts and tank capacities – so long as it is confirmed they are 0mg. No nicotine disposables offer a final stepping stone for vapers to quit nicotine whilst still enjoying their favourite brand or flavours. Vapers who already vape at low nicotine strengths can opt to use these nicotine-free devices as a means of quitting nicotine.

They are also suitable for casual smokers who may not need the nicotine hit as much as heavy smokers, but still struggle to quit because of the habits created by smoking. As vaping mimics, the motions of smoking a cigarette, these sorts of devices could be of benefit to light/casual smokers to quit cigarettes.

Vape retailers who can cater to a smoker’s quitting journey from start to finish may see greater customer loyalty and retention.

White label and OEM zero-nicotine products

Here at Xyfil we produce and manufacture a variety of E-Liquids for brands that range from our award-winning Nicotine Salts to premium Freebase Nicotine, to nicotine shots and nicotine-free E-Liquids. Our quality formulas and flavours continue to win awards across the vaping industry and with our white label manufacture, you get access to our existing, premium combinations. And even better, you can request these as 0mg to create shortfills or your own zero-nicotine disposable devices.

Or speak with us about our OEM opportunities for creating a bespoke range of no-nicotine disposables. With full flexibility throughout the entire process, we can help you go from idea to shop floor. Contact us today to start on your next range.

Author Hannah Rubery Categories E-Liquid Posted on

How Black Friday Has Evolved in the UK – Plans for 2022

Most know Black Friday as the day of amazing sales that mark the start of Christmas shopping. But over the years Black Friday has changed and no longer is it restricted to just the US.

Originally in the US, Black Friday was named for the financial crash in 1869 but was later coined as the day after Thanksgiving. At first Black Friday held a negative connotation as it was often used to label the Friday after Thanksgiving when there were staff shortages or other issues. But it was regarded as a sales point in the 1950s when it was used to refer to an influx of shoppers the day after Thanksgiving.

Since then, it’s only given rise to the Black Friday movement as becoming a sale-orientated promotion.

Black Friday in the UK

On the flip side, in the UK, Black Friday was still used as a way for the Police and NHS to refer to the Friday before Christmas when there tends to be an influx of emergencies. So, when US-based companies like Amazon and Asda began to hold Black Friday-style promotions, there was an initial worry about the negative connotations behind the name.

It did little to dissuade customers in search of discounts however as it’s quickly grown to outpace the Boxing Day sales which predominantly in the UK, was the most profitable sales day for retail.

The evolution of Black Friday

In the retail world, Black Friday started to become a race between competitors. Who could launch their Black Friday deals first and who could offer the best deals? And as many Black Friday deals moved online with online retail booming during recent years with the pandemic, the ease of creating online promotions allowed for retailers to expand from a day of sales to a week of sales.

Now there are retailers who have Black Friday offers throughout the entire month of November. With pre-Black Friday offers and Black November offers, it’s easily become one of the biggest promotions in the UK.

Before the boom in Black Friday promotions that now can range the entire month, the start of Winter sales was the Black Friday weekend. The shift to longer promotions, it’s made the previous retail calendar somewhat obsolete. Retailers instead have noticed that customers tend to shop earlier/before the holiday season, potentially giving rise to a preference for Black Friday promotions over Boxing Day sales.

With Black Friday sales now lasting longer, retailers have also had to action plans for helping to retain shoppers’ interest. Rather than offering blanket-wide savings across their stores, intermittent offers or promoting product categories on specific days/weeks, help to keep customers interested.

How you can prepare for Black Friday 2022

Stock is going to be one of the most important things to have in mind with your promotions. The last thing you want is for your offers to run out of stock too quickly. Ordering now and getting ahead is best not only for you but for your manufacturer.

Around this time E-Liquid manufacturers will be receiving orders for Black Friday stock and to be able to meet demand, they will need to know the full extent of the demand. This year (2022), our cut-off for Black Friday products to be delivered before the day is September 30th.

When planning your Black Friday offers this year, you may want to take the current inflated cost of living, into consideration. This could potentially mean your standard customers have less disposable income to spend. For the vaping industry, it could mean that marketing around Black Friday is tailored to highlight the savings to be made for those swapping from smoking to vaping.

Although online sales have been booming thanks to the pandemic, customers have been returning to the high street in favour of shopping in person. But there has been a decline in this with the recent cost of living crisis. It’s important to ensure that stores also offer promotions, and offering in-store exclusive offers may help to entice more back to your stores.

If you are looking to stock up before the Black Friday rush, make sure to place your order before the 30th of September, to get your order before Black Friday.

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