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Tag Archives: e-liquid manufacture

Xyfil Ltd   →  Blog   →  e-liquid manufacture
Author Hannah Rubery Categories E-Liquid, Manufacturing, Xyfil Updates Posted on

The Importance of Market Research

Why is market research so important?

For your products and services to be well-received by consumers, you must know who your target consumers are and what it is they are looking for. Market research helps provide you with this essential information from your competitors and existing products. No one wants to launch a product that simply gets swept away by other similar ones. Finding your niche or targeting consumers un-fulfilled needs is key to success.

Those who already have existing products and services may already have a wealth of information that can help to understand consumers. In turn, they reveal key aspects relevant to launching a new product or service. Assessing key trends and anticipating the market are just one of the elements of market research. If there’s a gap in the market, then you want to be the first to know about it. Even for those already established, keeping in touch with the customers’ needs as well as market trends can give you an edge over your competitors.

Where do you begin – How to plan market research

It all begins with a plan. Knowing what you are trying to accomplish and what information you will need for your product/service launch is a great start. There are things you can do yourself such as speaking with potential customers or performing your own analysis of your topic. Of course, there are also ways to outsource your market research that helps to offer an outside opinion that’s truly unbiased, allowing you to gather rich qualitative and quantitative data.

By completing effective market research, you can hope to develop new and effective marketing strategies. Solve your business’ biggest challenges, investigate expansion opportunities, and identify how to tap into these opportunities. In this effort, we reached out to deal with Groundswell Innovation, a goal-driven company with 12 years of experience in helping companies make a return on investment.

Our work with Groundswell Innovation

Groundswell Innovation is a Northern Powerhouse Partner and being based in Preston, alongside a proven track record of success with previous clients, helped us to choose them as a means for market research. Having worked alongside other manufacturing businesses and well-known companies such as Visa Europe, BT Openreach and the Public Sector, we were confident in their abilities. 

We were fortunate enough to work alongside Groundswell Innovation to help us understand and achieve our goal for an upcoming product*.

The exceptional team helped to provide us with rich qualitative data (conducting 12 interviews with Mobility Healthcare Professionals) and quantitative research conducted by two students from Lancaster University – a great partnership that not only benefits local companies but local students.

The research exceeded our expectations and was well executed within the tight deadline.

“I think it's crucial to work with a company like Groundswell who understand what your objective is, because they will work to reach (and exceed) your expectations and execute the deliverables on time... And any work that they do will be fully backed up and fully researched.”

Nikita, Production Manager at Xyfil.

The questions we wanted answering through market research were:

  • How best can we commercialise our new product?
  • Is there a clear space for it on the market?
  • How do we create a clear and credible ‘go to market’ plan?

And we were not disappointed by the evidence-based strategy provided by Groundswell Innovation. By helping us to define the key messages of the product and providing competitor’s analysis plus feedback, we’ve been able to take a decisive step forward with the future of this new product.

Here at Xyfil, we pride ourselves in also being able to help our customers through their journey in the market. With our 10+ years of experience in the market, alongside valuable insights gained from working with partners like Groundswell Innovation, you can rest assured that we will take your brand from concept to reality and all the way to market.

*Please note, the product cannot be named due to its commercially confidential nature.

Get to know us more and meet the team over on LinkedIn.

Author Hannah Rubery Categories CBD, E-Liquid, Manufacturing, Production Posted on

How Can E-Liquid Manufacture be Eco-Friendly?

Eco-friendly, kind on the wallet, and better for your health - it’s not hard to see why the vaping market has seen such continued success against the tobacco industry. For those looking to learn more about becoming an eco-friendly E-Liquid manufacturer, and maybe develop your first eco-friendly products, we’ve put together a few starting points to get on the right track. 

Source and Distribute Local to Save The Planet

We all know shipping products across the globe with hundreds of air miles is harsh on the environment. Whilst many vape or E-Liquid products are shipped and sold internationally, becoming a local manufacturer or selling locally help keep your E-Liquids in good stock without the long journey.

At Xyfil, our head offices and production site are based in Preston, UK. We’re proud to produce and sell to the national market and support the UK industry. However, our manufacturing facilities have also developed across Dubai, UAE, Europe, North America, and the Middle East - so wherever you are in the world, a Xyfil E-Liquid can be on your doorstep with minimal environmental costs. 

Dispose of disposables

It’s no surprise that disposable vape devices have boomed in popularity both with customers and manufacturers. Cheap to make and easy for consumers to get to grips with, they allow brands to reach new customers and promote new flavours. But at what price?

Disposable vapes contain lithium-ion batteries which are usually designed to be used at least 300 times, with the average being around 500 – that’s 500 puffs per device. However, regardless of whether there is life left in these disposable devices once the E-Liquid runs out, they become virtually useless and are thrown away, often only hours after first being used. That’s hundreds upon hundreds of batteries being manufactured, transported around the world, and then discarded. These devices are not even recyclable due to the battery and nicotine in the device making them anything but environmentally friendly.

Of course, these trends live and die by the consumers so it’s not surprising that brands have raced to bring out their own disposable devices. Pod devices seem to be making a return, and these kits offer a much more environmentally friendly alternative, whilst remaining simple for new vapers. Many pod kits offer refillable cartridges that only need replacing once the coil burns out, rather than replacing the whole device.

We offer a variety of E-Liquid product types from 10ml TPD compliant E-Liquids to shortfills in 60ml and 120ml. Our manufacturing services include freebase nicotine as well as our premium nicotine salt, combined with our award-winning flavour blends, at Xyfil we can help you create your E-Liquid brand or take it further.

Is Your E-Liquid Sustainable?

We’ve never been more aware of the importance of understanding where our products come from and the mark they make on our planet. Making sure the E-Liquid products we produce use ingredients sourced mindfully and sustainably is one of the best steps to becoming an eco-friendly manufacturer.

At Xyfil, the CBD used for our CBD vape liquids is 100% organic and sustainably sourced from traceable farms in Colorado, USA. We also maintain full traceability for all our products, including sample collections on raw materials and full tracking throughout the product development life cycles. This way we can be sure of every step of the process. So, we know our E-Liquids are eco-friendly, sustainable, and consistent. 

Develop Your Eco-Friendly E-Liquid Range Today

Hopefully, our starting points have got you thinking about how to make your vape devices and E-Liquids more eco-friendly and, perhaps, some new ideas for developing your next eco-friendly product. Whether that’s an addition to an existing range, or your first tentative step into the market, our team can help you create something conscious, sustainable, and profitable. Get in touch today to find out more!

Author Hannah Rubery Categories Compliance, E-Liquid, Manufacturing, Packaging, White Label Posted on

Why You Should Manufacture E-Liquids in the UK

We are one of the leading UK E-Liquid, personal care products and CBD manufacturers supporting brands worldwide as their businesses develop. At Xyfil, we provide end-to-end white label manufacturing services, helping you develop your brand from conception to reality. There are many reasons why manufacturing locally can benefit you when pushing your products into the market. Here are just a few of the reasons why your should manufacture in the UK, and how Xyfil can help with them.

Why manufacture in the UK?

The UK was one of the first countries in the world to introduce legislated E-Liquid product requirements and is still at the forefront in safety and quality. The UK’s regulations for safety and quality are often seen as examples of best practice and are implemented by other countries. By choosing to manufacture your products in the UK and with Xyfil, you are guaranteeing the exceptional quality and the safety of your products.

The UK and European TPD regulations are being carried ahead for other countries as the guidelines for manufacturing E-Liquids. That just shows how well-respected UK regulations are in the market.”

– Anisha, Operations Director, Xyfil

With ISO 9001 accreditation across our laboratory facilities, manufacturing processes and equipment, we at Xyfil continue to demonstrate the ability to provide products and services that meet customer and regulatory requirements. Since the initialising of the E-Liquid regulations and TPD compliance, we at Xyfil have been leading the way in safe product development. We were one of the first UK companies that registered successfully compliant products. Local manufacturing means that we can offer reassurance and security with your products. Manufacture local means you can visit the premises and communicate easily with our teams throughout the entire process.

British-made means quality

As previously mentioned, the UK’s regulations for the manufacture and selling of nicotine-based products naturally translates to a higher calibre of quality when it comes to British-made E-Liquids, personal care and CBD products. With Xyfil you can trust the quality of the products manufactured by us. With ISO 7 clean rooms that can produce 2.5 million E-Liquids, CBD products and Personal care products every month, not only can we boast quality but efficiency.

We also include batch code testing for complete traceability throughout the entire process. Not only are we able to trace the individual ingredients used, but also the specific packaging, the stages of manufacture and even each person that works with the product throughout the process. Ensuring quality is how we create award-winning products.

Local manufacturing to Global Distribution

man in warehouse signing off packages

Whether you are looking to sell solely in the UK, arguably one of the biggest vaping markets in the world, or across the seas, Xyfil can help you there. We are well connected in the industry with retailers and distributors across the UK, continental Europe, UAE, Middle East and USA. With an option of on-site warehouse storage for businesses with limited space, we can also offer logistical support to get your products where they need to be. With 10 years of experience under our belt, we can help manage your supply chain through drop-shipping to local retailers and customers across the UK and beyond.

It’s never been easier to reach a global market than it is with Xyfil. Not only this, but we are entirely flexible to changes in the market by offering bespoke services should things change. From changes in regulations that require packaging to be re-printed, we can offer our services to amend these labels, re-label and package your products and then have them distributed back into the market.

Why you should work with Xyfil for E-Liquid Manufacture

At Xyfil we provide support to brands as seen by the dedication to our white label services. Many manufacturers in the market began with their own brand of E-Liquids first before turning to help others get a step in the E-Liquid market; but we have been supporting independent brands since the very get-go, with systems in place that help support and build others.

An important consideration for anyone selecting a manufacturing partner should always be the risk management strategy of their manufacturing partners. The pandemic has taught the world many things about being able to assess and deal with issues caused by broken trade lines. Xyfil has a well thought out risk management strategy in place for every single component in our production and we operate a preferential UK supply chain policy in which we also evaluate the risk strategies of our own suppliers before engaging with them – we have back-ups for our back-ups!

During the pandemic, Brexit and supply shortages over the last two years, our strategies have been tested and proved through these rough seas without a single day of production lost.

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