Tag Archives: creative studio

Important Points for Making Your Product Designs Better

You’ve settled on your flavours and even possibly produced your batches of E-liquid already. But have you thought about the packaging? Sometimes the design of a product gets left until last resulting in hurriedly designed packaging and labels that can feel subpar in comparison to market leaders. But is it important to make sure your products have the best packaging and design?

Countless studies have shown that packaging has a superior influence on consumers, and can make a difference in acquiring and retaining customers for new products. Are your products receiving the attention they deserve? Here are our top tips for making sure that your product packaging is attractive and brings in the right attention.

Define your target audience

The first and most important step you should think about is your target audience. Who is your product for?

When it comes to vape products and E-Liquids, it's vitally important to make sure that your products are not targeted at younger audiences. One stigma that refuses to budge for vaping products is the claim that they are targeted toward underage audiences who shouldn’t be vaping. And it is safe to say there are some brands whose designs do lean towards those who are perhaps younger than 18. Making sure your products are not targeted toward younger audiences should be a priority.

Age isn’t just the only type of audience you should cater for; in fact, it can be more to do with the types of people and interests of potential consumers. For example, if you want to cater more towards the sort of vaper who enjoy parties, your design will be very different than if you were targeting vapers who enjoy chic and vintage products. Defining who you want to target will drive your design from the very start.

Using influences from other industries

Researching and referencing existing designs is a common practice by many industries and designers. Taking ideas from existing designs, and improving or tweaking them to create something new, is a great way to create attractive packaging that catches the eye. That’s not to say you should copy other designs, in fact, all this can do is potentially harm your own products which could be unfairly labelled as a lesser comparison. It’s important to understand influence as inspiration and not as a copy and paste. There are a lot of great designs already on the market but there will always be gaps between them that allow for new designs to rise alongside, and even overtake them.

Similarly, the vaping industry has a habit of falling into the stereotypes of ‘vaping design’. By using the same imagery and styles used by other typical vape brands may help your product become more easily recognisable for what it is but doesn’t help it stand out from a crowd. These sorts of designs also run the risk of appearing as child-appealing or cheap looking.

Instead, you can try using influences from other industries to create new, innovative designs for vape products. These could be designs for alcohol, beauty, food, travel and more. Many of these boast designs that don’t necessarily reflect their product literally, but the type of product/meaning consumers pay attention to. Some of the best designs for product packaging and logos are often simple, reflective of the brand and hold meaning.

Don’t be afraid to make something simple

Minimalism is a powerful way to make your brand stand apart from the rest. Especially in the vaping industry where designs can easily become overwhelmed with patterns, colours and graphics that swamp a product’s design. These may seem eye-catching but can often be too much to look at or vital information like flavour, brand name etc, can get lost.

With a minimal design it is much easier to single out important information, and especially clean designs that highlight a single focus, are much more eye-catching and can create a natural curiosity with a consumer. It should be enough to note that popular brands in a variety of industries are all looking at ways to make their logos more minimal. See for example the changes in designs from Amazon, Facebook, Starbucks, and Pringles to name a few.

Although many of these have stemmed from their brand awareness peaking, allowing them to simplify their designs, many are also aware that simple and minimal designs are much more digestible and memorable for consumers. A good practice would be to show someone your logo design and if, after a short period of time, they are able to recall your design quite clearly or at least the keynotes of it, then it’s a good logo design.

This also stems from the product labels and packaging. Overwhelming the vital product information with in-your-face graphics, patterns and colours can be a turn-off for many consumers. Your core product message can also get lost amid the graphical chaos. Simplicity doesn’t have to mean adding a logo and product information to a white background and calling it there (although this could be quite effective depending on the branding and logo). It means choosing what you want customers to know about your product and the first thing you want them to see that would draw them to your product.

Function vs form

It’s very important to understand the form and function of your product when designing packaging and labels. The form stands for the overall look and feel of the design from its font, graphical elements, texture and colour. The function is the practical element of the design that suits the purpose of the product. Form without function is merely pretty packaging, and function without form can’t achieve its goal. Establishing the purpose of your product, whether it be to offer impressive flavours, help smokers quit, or work best for sub-ohm vaping, will help lead your product designs form.

Considering finishing from the outset (what finishes you want)

Naturally most think of finishes as being the tail-end of the design process but in actual fact, it’s worth deciding on the finish of your product packaging from the beginning. Deciding on this can impact the actual design of your packaging and can make the finish feel more organic, rather than some fancy foiling tacked on at the end.

Exploring new finishes is also a great way of helping make your product stand out from the crowd. There is a wide variety of finishes from glossy to matt lamination, to soft-touch, textured and metalised foil, to UV varnish and even unique ones such as glow-in-the-dark lacquer ad thermal lacquer. Some of these may not suit the product type but introducing something different and unique looks more interesting than simple silver or gold foil.

Listen to your designers

Probably the most important aspect of the design process is to listen to your designers. Often it can be easy to have a picture in mind of how you think it should look, but rarely does the images in our mind translate well to reality. Designers are tasked with this venture and use their experience and expertise to try and translate your ideas to reality. Sometimes this may not match exactly with your original concept, but more than often these changes are purposeful. Make sure to communicate with your designers and listen to their reasoning behind the changes. The answers may surprise you!

Hopefully, this provides you with some food for thought on your next product launch, or perhaps if you’re thinking of refreshing your current product offers with new artwork. Whatever it is, Xyfil can help with our dedicated Studio team who have years of experience in helping brands develop their logos, labelling and packaging. Many award-winning brands have benefitted from our expertise, and you can too. Contact us to find out how we can help you.

Creative Studio – Branding, Labelling, Mockups and more

Taking your brand from idea to reality doesn’t stop at the manufacturing and production of your products. Designing quality, eye-catching product labels, boxes and giving your brand life is another one of our key aspects. Looking to manufacture E-Liquids? Let us help you not only manufacture and produce but create the designs that will take the market by storm.

Here at Xyfil, our Creative Studio encompasses many creative aspects of building a brand or product. Making your products stand out on the shop floor and online is a passion of our creative team. Meet our Creative Studio and learn more about the creative process behind brand creation.

Jack Tidy, Creative Studio Manager

“Whether you only have an idea, or are already halfway done with your project, the creative studio at Xyfil is a swiss army knife of creative discipline. We can join you at any stage of your journey and see it through to the end in a polished & professional manner.”

As the Studio Manager, my main responsibility is to intercept internal and external demands and manage the creative workflow for my team. Communicating with customers is key within the Creative Studio to get a deeper understanding of the brand/products we are working with. It’s not uncommon to have meetings with our clients to discover their needs and what they wish to achieve.

Translating these into actionable briefs and communicating between my team and clients is honestly something I truly enjoy. And I can wholeheartedly say my team also share this passion for our work.

What does the Creative Studio Offer?

Our Creative Studio exists to meet the demands of customers that need support for creative work. This could be those looking to create their brand and product range from the ground up. Or it could be for those who simply need product labelling and packaging updating for compliance. We work with complete brand concepts and creation to finalising product ranges. Plus we go the extra step by producing creative content for POS (printed media, digital web banners, media kits etc), all to help you and your brand hit the ground running.

There are those who already have an existing range/brand and are simply looking to update their labelling and packaging. We work closely with our Compliance team to update packaging and labels to suit global compliance measures. Our studio aims to provide an all-timeline service where we can help you through any step of the process, and after.

We are also capable of revitalising brands, bringing them into the modern market by updating their logo and labelling. This could be to make them more compliant or to rejuvenate the brand with a fresh new look. For example, The Big Tasty brand used to look very different but went through a design phase to uplift the logo and labelling to match the modern vaper. The designs became less flashy and more contemporary in a sleek, clean look that has certainly proven popular. The purpose of the design was to announce 'big, bold flavours' and we can certainly say we achieved this.

How is the day-to-day with the Creative Studio?

It really differs on a day-to-day basis as our Creative Studio encompasses a spectrum of creative needs. This includes the likes of content writing, digital marketing, graphic design and reprographic design. On a day, our designers could be working on new brochures or flavour cards to promote brands, to designing labels and packaging or product concepts.

We work closely with operations to intercept the demands of our clients to meet tight schedules. Pre-empting demands comes naturally as we work closely with our clients to create an understanding of their brand ideals and goals. For brands that are starting from the very beginning, the Creative Studio can help with logo concepts, brand name/range name concepts, product labelling and packaging all the way to product images and media kits with digital creative content.

The Creative Studio in Action

Since having helped found and grow the Creative Studio into what it is today, we have helped over 250 global brands. We have successfully supplied creative content for approximately 25 million units across different disciplines, across the globe. Not only for UK based brands but those overseas too, supplying creative work for E-Liquid and CBD products, but we're not limited to just that. We have even worked on more bespoke items such as hand sanitisers, MCT oils and cough syrups.

The Creative Studio covers a range of product ranges with no task too small or too big. We have proven successes with the brands we work with including our own, Pod Salt. Our range of Nicotine Salts has seen global acclaim with strong ideals that are carried through by the branding and POS that we’ve created and supplied. Our goal with Pod Salt was to create a premium brand through and through, so when potential customers look at Pod Salt products, this is exactly what they see. From the packaging to the labelling, to the POS in stores, Pod Salt’s message is clear, and its successes speak for itself.

Building a brand from the ground up offers challenges that my team are only too happy to complete. White label manufacturing gives us the chance to help create something totally new with the goal in mind to make your brand stand out from the rest. If you’re looking to start up a new E-Liquid brand and wish to choose Xyfil as your white label manufacturer in the UK, I assure you that you won’t be disappointed.

Get in contact with us today to find out how we can help.