Category Archives: Packaging

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Author Hannah Rubery Categories E-Liquid, Manufacturing, Packaging, Production Posted on

From Lab to Bottle: Inside the Life Cycle of E-liquid Production

When a consumer picks up a bottle of E-liquid, they see the finished product: a sleek design, an inviting flavour, and the promise of a smooth vape. But behind every bottle lies a detailed journey of research, innovation, compliance, and precision.

For brand owners, understanding this journey isn’t just interesting—it’s crucial. It highlights the level of care and expertise required to bring a flavour from an initial idea to a product that’s ready for the shelves. At Xyfil, we guide brands through every step of this process. Here’s a look at how it happens.

Concept & Market Research

Every great E-liquid begins with an idea. But in today’s competitive market, it’s not enough to follow instinct alone. Trends shift quickly, and consumers expect fresh, innovative options.

That’s why we begin with market research. By analysing flavour trends, seasonal demands, and regional preferences, we identify opportunities for our partners. Sometimes that means spotting the next big dessert flavour, other times it’s about refreshing a classic beverage profile. Collaborating with brand owners ensures that the flavour concept not only resonates with the market but also reflects the brand’s unique identity.

Flavour Development in the Lab

Once the concept is clear, it moves into the hands of flavour chemists. This is where science meets creativity.

Developing an E-liquid is about balance. Chemists work with flavour layers—top, middle, and base notes—to create a profile that delivers on taste and performs well in vaping devices. Factors such as coil technology, vapour production, and mouthfeel all influence the development process. The goal is to create a flavour that is bold, consistent, and enjoyable from the first inhale to the last.

Prototyping & Refinement

With the first formulation complete, prototypes are produced in small batches. This stage is all about refinement. Each recipe is carefully adjusted to ensure flavour accuracy, smoothness, and reliability across devices.

Brand owners are kept closely involved in this stage, giving them the opportunity to guide tweaks and align the final flavour with their vision. It’s a collaborative process that ensures the end result feels true to the brand story while also meeting technical performance standards.

Compliance & Safety Testing

In an industry where regulations vary across regions, compliance is non-negotiable. Before any product can reach the market, it must pass a series of rigorous checks.

Our compliance team ensures every formulation undergoes toxicology reviews, emissions testing, and restricted substance screening. From the UK’s TPD requirements to broader global standards, we manage the complex documentation and submissions so brand owners can launch with confidence.

This stage is about more than ticking boxes—it’s about guaranteeing safety and building trust with consumers.

Scaling Up: Manufacturing & Quality Control

Once approved, the flavour is ready for full-scale production. This is where our facilities step in, moving from small-scale prototypes to mixing, filling, and bottling lines capable of handling large volumes without compromising quality.

At every step, strict quality control checks are in place. From raw ingredient sourcing to the final sealed bottle, consistency is monitored and maintained. The aim is simple: every consumer should experience the same flavour and quality in every puff, no matter when or where they purchase the product.

Packaging & Branding

A great flavour deserves packaging that tells its story. This stage is where concept meets design, creating bottles and boxes that catch the eye while staying compliant with all labelling requirements.

For a dessert range, packaging might evoke indulgence and warmth. For a beverage range, it might lean toward freshness and energy. Whatever the brand vision, our in-house teams help align packaging with flavour identity—ensuring that what’s inside the bottle is reflected on the outside too.

Logistics & Distribution

The final step is ensuring the product reaches the right hands safely and efficiently. From storage and transport to navigating customs regulations in different regions, logistics plays a crucial role in keeping supply chains smooth.

By managing the details of packaging durability, shipping restrictions, and global distribution, we help brand owners avoid bottlenecks and keep their products moving seamlessly from production floor to consumer.

How Xyfil Supports Every Step

At Xyfil, we don’t just manufacture—we partner with brands. Our full-service approach means we’re with you from concept to completion, offering flavour development, compliance expertise, large-scale manufacturing, and packaging design all under one roof.

Whether you’re launching a new range or scaling an established one, our expertise ensures your journey from lab to bottle is efficient, compliant, and ready to capture consumer attention.

Conclusion: More Than Just a Bottle

The life cycle of an E-liquid is complex, but every stage plays a part in creating products that stand out, stay compliant, and deliver consistent quality. For brand owners, having a trusted manufacturing partner makes all the difference.

At Xyfil, we turn ideas into market-ready products—helping you focus on building your brand while we take care of the science, compliance, and production. Contact us today to get started.

Author Hannah Rubery Categories Branding, E-Liquid, Packaging Posted on

The Psychology of Colour in Vape Packaging Design in 2025

In today’s competitive vape market, your packaging isn’t just a container — it’s a silent salesperson. Before a customer even takes a puff, the colours, shapes, and design choices you make are already telling them a story about your brand.

And here’s the thing: people make split-second judgements. According to multiple studies in consumer psychology, colour is one of the biggest factors influencing purchasing decisions. In fact, for vape brands trying to cut through the noise, colour can be the difference between blending in and flying off the shelf.

So, let’s take a closer look at how colour works on a psychological level, the trends shaping vape packaging in 2025, and how you can future-proof your designs — even with talk of plain packaging on the horizon in the UK.

Why Colour Matters in Vape Packaging

Think of colour as the first handshake between your brand and your customer. It sets the tone, builds trust, and sparks curiosity — all before they even read your flavour name.

  • Blue often conveys coolness, calm, and trust.
  • Red is high-energy, passionate, and attention-grabbing.
  • Green suggests freshness, nature, and vitality.
  • Purple often carries a sense of luxury or indulgence.

In the vape world, colours also help tell a “flavour story.” A bright, sunny yellow might hint at zesty citrus, while deep purples and blues can suggest rich berry blends.

Without even realising it, your customer is making flavour assumptions based purely on the colour palette in front of them.

The Psychology Behind Colour Choices

Colour psychology isn’t just about making something look nice — it’s about influencing how people feel about your product.

Warm tones like reds, oranges, and yellows can create a sense of excitement and immediacy. Cool tones like blues and greens are more calming, often perceived as smooth, refreshing, or sophisticated.

Smart brands also use complementary or contrasting colours to help products stand out on the shelf. A tropical flavour might pop with a teal-and-orange pairing, while a dessert-inspired range could use creamy neutrals paired with indulgent golds.

The trick is balance: keep your core colour identity consistent for recognition, but don’t be afraid to refresh palettes seasonally to avoid colour fatigue.

Vape Packaging Trends in 2025

This year, we’re seeing a few clear packaging trends that work beautifully alongside colour psychology:

  • Minimalism with bold accents – Clean layouts paired with one striking colour element for instant recognition.
  • Gradients and holographic finishes – Adding a premium, modern edge to flavour storytelling.
  • Flavour-integrated imagery – Merging illustrative hints of ingredients with the colour scheme for a cohesive look.
  • Eco-friendly signals – Using earthy tones, recycled textures, and green-accented branding to signal sustainability.

These aren’t just design fads — they’re smart, visual ways to connect with your target audience and communicate your brand values instantly.

The UK Plain Packaging Discussions

Over the past year, there’s been talk in the UK about possible plain packaging requirements for vape products. Let’s be clear, nothing has been confirmed, but the conversation is ongoing, and it’s something brand owners should keep on their radar.

If regulations did move in that direction, it could mean restrictions on colour, standardised fonts, and the removal of imagery from vape packaging. While that might sound daunting, forward-thinking brands can prepare now:

  • Strengthen recognition beyond colour — through unique shapes, textures, and typography styles.
  • Develop strong in-store and digital branding that continues the visual identity beyond the packaging.
  • Work with compliant design partners who can adapt quickly to changing rules without losing your brand’s personality.

The goal is to make sure your brand remains memorable, even if the packaging playing field becomes more standardised.

How Brand Owners Can Leverage Colour Effectively

If you’re designing or refreshing your range in 2025, here’s how to make colour work harder for you:

  • Align your palette with your target audience and flavour themes.
  • Keep consistency for recognition but leave room for special edition palettes.
  • Consider cultural colour meanings if selling internationally.
  • Test your designs in the real world — sometimes what looks good on a screen behaves differently under retail lighting.

How Xyfil Can Help

At Xyfil, we understand that packaging isn’t just about compliance — it’s about connection. Our design team works with brand owners to create packaging that not only meets current regulations but also maximises shelf impact.

Whether you’re aiming for bold and attention-grabbing or preparing adaptable designs for potential plain packaging scenarios, we’ve got the expertise and production capabilities to make it happen — from concept to finished product.

Final Thoughts

Colour isn’t just decoration — it’s strategy. In a competitive, fast-moving industry like vaping, the right colour choices can tell your flavour story, spark emotional connection, and keep customers coming back.

By thinking ahead and embracing design trends that resonate with your audience, you can ensure your brand stands out in 2025 — and adapts seamlessly if the rules change.

Ready to rethink your packaging strategy? Get in touch with Xyfil today and let’s bring your brand vision to life.

Author Hannah Rubery Categories E-Liquid, Packaging Posted on

9 Packaging Trends Shaping Retail Designs in 2024/25

In today's competitive market, packaging is much more than a container for products; it's a powerful branding tool that can captivate consumers and set brands apart. For retail innovators and packaging designers alike, understanding the latest trends is crucial for creating packaging that resonates with consumers and communicates brand values effectively. This blog post explores the packaging trends for 2024-25, offering insights into how these developments can enhance brand identity while addressing the growing consumer demand for sustainability.

The right packaging not only protects and preserves products but also tells a story, creates an emotional connection, and influences purchase decisions. With consumers becoming more discerning about the brands they support, innovative packaging solutions are more important than ever.

1 - Sustainable Packaging Leading the Charge

Sustainability is no longer a trend—it's a necessity. Consumers are increasingly prioritising eco-friendly products, and packaging is a key area where brands can make a difference. The move towards sustainable packaging involves using materials like biodegradable plastics, recycled paper, and plant-based materials.

Brands are also exploring innovative solutions such as compostable packaging and reusable containers. These alternatives not only reduce waste but also appeal to environmentally conscious consumers. Additionally, sustainable packaging often carries a premium appeal, enhancing brand reputation and consumer loyalty.

2 - Retro and Nostalgic Designs Making a Comeback

Nostalgia has a powerful pull on consumers, evoking fond memories and emotions. In 2024-25, retro and nostalgic designs will continue to gain traction, with brands tapping into the past to create packaging that resonates with different generations.

These designs often feature vintage typography, classic colour palettes, and iconic imagery that harken back to simpler times. Such packaging can create an emotional connection with consumers, making products more memorable and appealing.

While nostalgia is the primary draw, these designs also allow for creative storytelling. By incorporating elements from the past, brands can craft narratives that engage consumers and enrich the overall brand experience.

3 - Hand-Drawn Aesthetics Adding a Personal Touch

In an increasingly digital world, hand-drawn aesthetics offer a refreshing change. This packaging trend emphasises authenticity and craftsmanship, allowing brands to showcase a personal touch. Hand-drawn designs often feature illustrations, handwritten fonts, and intricate details that convey uniqueness.

This trend appeals to consumers seeking authenticity and individuality. Hand-drawn packaging can convey a sense of artistry and dedication, enhancing the perceived value of the product. By incorporating hand-drawn elements, brands can differentiate themselves and create a more intimate connection with consumers.

Whether used for artisanal products or mass-market items, hand-drawn aesthetics provide an opportunity to tell a brand's story in a visually compelling way.

4 - Textured Packaging Designs Enhancing Sensory Experiences

Texture plays a crucial role in the consumer experience, and textured packaging designs are set to captivate audiences in 2024-25. By incorporating tactile elements, brands can engage multiple senses and create memorable interactions with their products.

Textured packaging can range from embossed details to materials with unique feels, such as soft-touch finishes or rough surfaces. These tactile experiences enhance the unboxing moment and leave a lasting impression on consumers.

Beyond aesthetics, textured packaging can convey quality and attention to detail. This trend is particularly effective for premium products, where the packaging itself becomes a symbol of luxury and craftsmanship.

5 - Transparent Packaging Boosting Trust and Transparency

In an era of increased transparency and authenticity, transparent packaging is gaining popularity. Consumers appreciate being able to see the product they are purchasing, as it fosters trust and confidence in their buying decisions.

Transparent packaging allows consumers to assess the product's appearance, quality, and freshness. This visibility not only enhances the shopping experience but also provides an opportunity for storytelling. Brands can use transparent windows to highlight product features or ingredients, reinforcing their commitment to quality.

While transparency is a key benefit, this trend also aligns with sustainability goals. By reducing the need for excessive packaging, transparent designs contribute to waste reduction and align with eco-friendly initiatives.

6 - Minimalism Capturing the Essence of Simplicity

Less is more when it comes to minimalist packaging designs. This trend embraces simplicity, clean lines, and understated elegance, allowing the product to take centre stage. Minimalist packaging often features monochromatic colour schemes, subtle typography, and ample white space.

By eliminating clutter, minimalist designs create a sense of sophistication and modernity. They appeal to consumers seeking clarity and focus, and they convey a message of quality and refinement.

Minimalism is also closely tied to sustainability, as it encourages the use of fewer materials and resources. This approach also potentially aligns with the likelihood of plain packaging being introduced into vape regulations in the UK.

7 - Wraparound Designs Creating Dynamic Visuals

Wraparound designs offer a 360-degree canvas for creativity, allowing brands to create dynamic visuals that captivate consumers from every angle. This packaging trend leverages the entire surface area to tell a story, convey information, and enhance brand identity.

From bold graphics to intricate patterns, wraparound designs provide endless possibilities for self-expression. They transform the packaging into a work of art, captivating consumers' attention and encouraging engagement.

Wraparound designs are particularly effective for products displayed on shelves, as they create a cohesive and eye-catching presentation. By maximising the visual impact, brands can leave a lasting impression on consumers and differentiate themselves in a crowded market.

8 - Big and Bright Colours Making a Bold Statement

Vibrant colours are making a comeback in packaging design, capturing attention and conveying energy. Big and bright colours evoke positive emotions and create a sense of excitement, making products stand out on the shelf.

These bold colour choices can convey a brand's personality and communicate key messages. Whether used to signify freshness, playfulness, or innovation, vibrant colours create a strong visual impact that draws consumers in.

In addition to aesthetics, big and bright colours can enhance brand recognition and recall. By establishing a distinct colour palette, brands can create a cohesive and memorable identity across their product lines.

9 - Inspired by Nature Bridging the Gap with the Environment

Nature-inspired packaging designs tap into consumers' growing appreciation for the natural world. This trend incorporates elements such as organic shapes, earthy tones, and botanical motifs to create a connection between products and nature.

Nature-inspired designs convey a sense of harmony, tranquillity, and sustainability. They resonate with consumers seeking products that align with their eco-conscious values and desire for authenticity.

By drawing inspiration from nature, brands can create packaging that tells a story of environmental stewardship and responsibility. This approach not only enhances brand image but also contributes to a positive consumer perception.

Regulatory Changes and the Future of Packaging

The packaging industry is not immune to regulatory changes, and the coming years may bring new requirements for packaging design and materials. One area of potential change is vape packaging, where plainer packaging could become a legal requirement.

While specifics have yet to be announced, brands should proactively consider how regulatory changes could impact their packaging strategies. This could be simplifying logos, colourways and removing characters from artwork. By staying informed and adaptable, businesses can ensure compliance while maintaining creativity and innovation.

Regulatory changes present both challenges and opportunities. By aligning packaging practices with sustainable and ethical standards, brands can position themselves as leaders in responsible packaging.

Conclusion The Need for Continuous Innovation

In the dynamic world of retail, packaging is a powerful tool for brand communication and consumer engagement. The packaging trends for 2024-25 offer exciting opportunities to create designs that resonate with consumers and drive business success.

From sustainable solutions to bold and vibrant colours, the future of packaging is filled with potential. By staying ahead of trends and incorporating innovative design elements, brands can meet evolving consumer demands and contribute to environmental goals.

For retail innovators and packaging designers, continuous innovation is key to staying competitive and relevant in a rapidly changing market. By exploring these trends and reimagining packaging possibilities, businesses can create meaningful connections with consumers and pave the way for a more sustainable future.

Work with us at Xyfil to make your packaging ideas come to life.

Author Hannah Rubery Categories E-Liquid, Packaging Posted on

8 Vape Packaging Trends for 2024

Packaging is more than just a means for holding products; it's an essential aspect of branding, consumer engagement, and sustainability. In the dynamic world of vaping, packaging trends evolve to captivate an audience that is not just looking for high-quality products but for experiences. Here are eight vape packaging trends that are sure to make a statement in 2024, shaping not only the look of products but also the future of the industry.

1. Sustainable Materials

The Eco-Focused Vaper

In a world where climate change and sustainability are at the forefront of consumer consciousness, vape companies will likely embrace eco-friendly packaging with open arms. The year 2024 will see a significant shift towards materials like biodegradable plastic, recycled paper and card, that can outperform traditional options in terms of recyclability and sustainability.

The Impact on Brands

Brands that make the switch to sustainable materials can expect a boost in their eco-credentials, appealing to a growing demographic of vapers who make purchasing decisions based on environmental impact. Not only that but with governments looking to increase sustainable measures, there may be soon a change in requirements for more sustainable vape packaging.

2. Minimalist Designs

The Art of Less

Amid the noise of competing brands, minimalism speaks volumes. In vape packaging, a minimalist design doesn't just mean clean lines and a simple colour palette; it's an intentional focus on essential information and a sleek, professional aesthetic. Brands are stripping away clutter to present a calm and confident image that suggests quality and reliability.

Maximal Impact, Minimal Effort

When done right, less is more. Brands like Supergood have established their minimalist approach through their entire collection of E-Liquids, focussing on brand messaging, bold text, simple patterns and eye-catching colour combinations. This no-nonsense style of packaging is efficient and effective.

3. Interactive Packaging

Engaging the Senses

The future of vape packaging is interactive, inviting the consumer to touch, feel, and experience the product before it's even opened. QR codes, hidden features, and even packaging that doubles as a game or puzzle may become more common, creating a stronger bond between consumer and brand.

Virtual Interactivity

Brands can embrace the growing interest in augmented reality (AR) to create a virtual interactive experience. With a simple smartphone app, vapers can unlock hidden videos, product information, or even digital environments that complement the brand's narrative.

4. Going back to the Basics

Purposeful Simplicity

The trend towards reducing excess in packaging means brands are looking to create packaging that is not only aesthetically pleasing but functionally minimal. These designs focus on reducing the use of plastic and secondary packaging to the bare essentials, aligning with a more environmentally conscious consumer mindset while maintaining usability and effectiveness.

5. Upcoming Regulatory Challenges

Staying Versatile

2024 will be marked by an industry on its toes, ready to pivot as packaging regulations continue to shift. The UK government’s proposed changes to vape product packaging are a stark reminder that adaptability and foresight are vital for brands.

The Changing Landscape

In response, vaping companies must design packaging that accommodates future regulatory requirements without sacrificing brand identity. Transparency with ingredients, simple flavour names and creative use of simple patterns and colours will become a key part of the packaging strategy.

6. Bold Colors and simple patterns

Making a Splash

For brands looking to stand out, vibrant colours and uncomplicated patterns are key in 2024. Utilising the psychology of colour, packaging can convey emotion, energy, and potency that resonate with consumers. Neon hues paired with gradients and metallic accents add a modern twist to packaging that demands attention on crowded shelves.

The Science of Colour

Rather than a frenzied jumble of colour, strategic use of a bold, primary colour or a sophisticated palette can enhance brand recognition. Brands like Pod Salt have embraced this trend by using subtle patterns with high-contrast colours to deliver a visual punch that stays with the consumer long after the purchase.

7. Storytelling Packaging

Beyond the Product

Vape packaging is not just a means to an end; it’s a storytelling tool. In 2024, brands that weave a compelling narrative into their packaging will win the hearts of consumers. Whether it's the origin of the product, the ethos of the company, or the aspirations of the vaper, the story told through the packaging adds a personal touch that connects on a deeper level.

8. Tactical Textures

The Touch is Important

Tactile engagement with packaging can enhance the user experience and leave a lasting impression on vapers. Textured surfaces, patterned finishes, and even raised elements that vapers can feel make for a package that’s not only visually pleasing but engaging on multiple sensory levels.

In summary, the packaging landscape in the vaping industry in 2024 is advancing towards sustainability, interactivity, and a more thoughtful, inclusive approach to design. As we move through the year, these trends will continue to shape the market, showing us that packaging is not just a necessary container but a canvas for creativity and innovation.

Author Hannah Rubery Categories Co-Packing, E-Liquid, Manufacturing, Packaging, Production Posted on

Supply Chain Management with Xyfil – Benefits and Best Practices

Supply chain management (SCM) is a set of strategies and processes that are used to coordinate the flow of goods, services, and information between suppliers, manufacturers, distributors, and customers. It includes managing materials and inventory, setting up production schedules, coordinating logistics and distribution channels, tracking shipments, ensuring customer satisfaction, and controlling costs.

E-Liquid manufacture involves the production of vaporizer consumable liquids, such as e-juice and vape oils. The manufacturing process requires a complex supply chain to ensure that all necessary ingredients are sourced from reliable suppliers and delivered on time to be used in production. Proper supply chain management can help minimize costs associated with wasted materials and lost productivity, as well as ensure that customers receive quality products when they are promised. With the right strategies in place, E-Liquid companies can keep up with the growing demand for their products while maintaining quality and cost-effectiveness.

Benefits of Implementing Supply Chain Management

The benefits of using Xyfil's SCM services for E-Liquid brands are numerous. By streamlining production and inventory processes, companies can reduce the time and cost associated with having to source new or duplicate products when stock is low. Furthermore, supply chain management helps improve the quality control process by ensuring that all ingredients used in production are up to regulations and quality standards.

When you work with Xyfil you know that you are getting high-quality products and services thanks to our ISO and GMP certifications. Not only do we create robust products, but our robust services mean that we deliver high quality each and every time.

Additionally, efficient SCM practices allow companies to be more flexible and responsive by quickly adapting to changes in demand. Finally, SCM helps E-Liquid brands keep up with growing customer demand for their products by ensuring that all necessary ingredients and materials are on hand when needed, thus resulting in timely deliveries.

Best Practices for Developing an Effective E-Liquid Supply Chain

Xyfil offers a comprehensive set of services to help E-Liquid brands develop an effective supply chain. We strive to provide our partners with the tools and resources they need to succeed in today's competitive market.

To start, we recommend automating inventory management processes as much as possible. This will help reduce wasted time and energy, as well as minimize potential errors. Additionally, Xyfil uses data analytics tools to track and analyse supply chain performance so that we can identify areas for improvement. We also implement risk mitigation strategies to reduce the likelihood of disruptions in production or delivery.

Finally, we strive to streamline logistics and distribution processes. For example, our warehousing and fulfilment services can help reduce transportation costs by consolidating orders into larger shipments. By delivering to your B2C customers we can help keep your costs, space, time and management low so you can focus on your next big product launch.

By leveraging Xyfil's experience in supply chain management, E-Liquid brands can feel confident that their products are being manufactured, produced and delivered on time, ensuring customer satisfaction and staying competitive in the market. With Xyfil's effective supply chain services, E-Liquid brands can optimize their operations and maximize their profits.

Xyfil delivers time and time again

E-Liquid brands can trust Xyfil to provide comprehensive and effective supply chain management solutions that meet their needs. Our services are designed to help companies streamline processes, reduce costs, improve quality control, and remain competitive in the market. We use data analytics and risk mitigation strategies to ensure that our customers are getting the highest quality products and services. By leveraging our expertise in SCM, E-Liquid brands can rest assured that our operations are running smoothly and efficiently.

Xyfil is here to help you exceed expectations and achieve success. Book a meeting with us today to get started.

Author Hannah Rubery Categories E-Liquid, Manufacturing, Packaging Posted on

Sustainable Vaping: Make the Switch to Eco-Friendly Products

As the vaping industry continues to grow, so does the potential for environmental waste and pollution. In order to cultivate a healthier planet and reduce our effect on the environment, vape manufacturers can help you take steps to make your products more eco-friendly. In this article, we'll discuss how vape manufacturers can help you switch to more sustainable products in order to produce environmentally friendly vape products.

The Problem with Disposables

A major issue with vape products is the amount of E-Waste they produce. Disposable vapes are often thrown away and not recycled, leading to a large influx of non-biodegradable materials in our landfills. Even worse, many of these disposable devices contain valuable metals and plastics that could be repurposed and recycled.

The other issue with disposables is that they're difficult to recycle. Many of the components inside these devices are not able to be separated and recycled. Vape brands should consider switching to more sustainable options that are easier to recycle and reuse. By switching to an eco-friendlier option, vape manufacturers can help your brand reduce its environmental impact.

Making the Change to Reusable Devices

For vape brands looking to reduce their eco-footprint, making the switch to reusable devices is a great option. There are several types of reusable devices on the market, from refillable pods and cartridges to larger tank systems. Refillable pod systems offer more flexibility with E-Liquid flavours and have become increasingly popular in recent years. Tank systems also offer a higher level of customization, allowing users to choose different types of coils and vape settings.

Developing a pod kit system is a great way of introducing your current disposable vape customers to the world of vaping. Offering a range of refillable pods with different nicotine strengths is an easy way to help them get started while encouraging them to switch from disposables to reusable devices.

E-Liquid - the sustainable vaping option

For vape brands, investing in turning your disposable vapes into E-Liquid - currently known as Bar Salts - is another way that you can reduce your environmental footprint. Bottles of E-Liquid last longer than disposable devices and can be packaged in recyclable bottles. By switching to E-Liquids rather than disposable devices, brands can reduce their E-Waste from single-use lithium batteries and plastics that would otherwise end up in landfills.

Additionally, vape brands can look into using recycled materials for their boxes - this not only helps reduce waste but gives your products an eco-friendly feel.

Perhaps consider reducing any unnecessary packaging and going for a more minimalist look. Where applicable, it is possible to apply peel-and-reveal labels to bottles, removing the need for boxes.

Establishing your sustainable vape brand

Vape brands should consider creating eco-friendly and sustainable vape products in order to reduce their environmental footprint. Not only can this help you create a healthier planet, but it also gives your brand an eco-friendly reputation. Investing in refillable pods, tank systems and recyclable E-liquid bottles are all great ways to reduce waste and help your brand become more sustainable.

At Xyfil, we are a vape manufacturer with the tools to help create sustainable vape products for your brand. Our team of specialists can provide advice on the best options for your brand, from E-liquid development for pod kits to producing E-Liquid bottles and Bar Salts. We are actively looking towards the latest developments and updates in manufacturing, to help create a sustainable way to manufacture whilst being as eco-friendly as possible. With our help, you can make sure that your products are sustainable, high quality and compliant.

Author Hannah Rubery Categories Branding, E-Liquid, Manufacturing, Packaging, Production Posted on

An Inside Look at the Top 8 E-Liquid Packaging Design Trends for 2023

The vaping industry is always innovating and creating unique experiences, from the product to the packaging. Keeping up with new trends in design can be a challenge for companies in this ever-evolving market. To help you stay up-to-date and impress your customers, we’ve looked into what’s going on within the vaping industry and compiled a list of the top 10 E-Liquid packaging design trends for 2023 that you should consider.

Top 8 Vaping Packaging Design Trends for 2023

1. Sleek Minimalism: Simplicity is key for minimalistic designs as they strive to create an impactful, yet uncomplicated visual experience. This trend promotes an uncluttered look with plenty of negative space and sleek, clean lines. The minimalism approach is all about making an impression with subtlety and sophistication.

2. Bold Branding and Typography: Brands are tapping into their creative sides to create unique typography and logo designs for their packaging. This trend encourages companies to use bold fonts that truly reflect their brand identity, as well as eye-catching colours and patterns to help their products stand out on the shelves.

3. Unique & Eye-Catching Shapes: To capture consumer attention, brands are utilizing unique shapes for their packaging. From square containers to triangular boxes and beyond, these designs offer an exciting way to display your product in a captivating manner.

4. Colourful Patterns and Textures: Eye-catching colours and textures can help brands create a unique visual experience for customers. This trend encourages companies to utilize patterns, illustrations, raised printing, and other elements that help their product stand out from the competition.

5. Nature-Inspired Designs: Packaging designs are embracing the natural world, with designs that capture the beauty of nature through vibrant colours and detailed illustrations. From plant-focused patterns to animal or insect themes, this trend encourages companies to draw inspiration from the outdoors and create unique packaging experiences.

6. Customizable Features: To help customers stand out in a crowded space, brands are using customizable features to make their products more unique. From adding personalized text and logos to creating custom-shaped containers, this trend encourages companies to get creative with their packaging designs.

7. Industrial Aesthetics: Companies are looking for ways to capture the attention of tech-savvy customers by embracing industrial aesthetics in their packaging designs. This trend encourages brands to use metallic colours and geometric shapes to give their product a modern and stylish look.

8. Retro Influences: This trend involves bringing back old-school designs from the past with a modern twist, such as classic fonts, vintage illustrations, and muted colour palettes that capture a nostalgic feeling for customers. These designs can help brands stand out in a competitive market and tap into the nostalgia factor.

Custom Packaging Solutions

Custom packaging solutions are becoming more popular in the vaping industry, as companies look for ways to create a unique experience for their customers. From custom shapes and sizes to personalized printing options, this trend encourages businesses to think outside of the box when it comes to their packaging designs. Companies can utilize custom foam inserts, windows or labels that feature their logo or brand colours, helping them stand out from the competition.

Additionally, companies can choose from a variety of finishes for their product that creates a completely different look depending on the chosen finish. This could be satin or gloss, spot UV or embossed, or even uncoated which can make for a more natural finish. With custom packaging solutions, companies can create a unique and branded experience for their customers.

Sustainable Packaging Solutions

Sustainable packaging is becoming an increasingly popular trend in the vaping industry as companies look for ways to reduce their environmental impact. This involves using materials that are recyclable, biodegradable, or compostable. For example, some companies are using paper-based packaging with vegetable dyes and recycled content that is easy to recycle and reuse. Additionally, some companies are moving towards removing packaging entirely and having all the necessary information on the product solely. Sustainable packaging solutions help brands become more eco-friendly while also giving them a competitive edge in the market.

In conclusion

As the vaping industry continues to grow, so do the packaging design trends. These trends are helping companies stand out from their competition and create a unique experience for customers. From colourful patterns and textures to customizable features and sustainable solutions, there is no shortage of ways brands can differentiate themselves in 2023. Utilizing any of these packaging design trends is sure to help companies gain a competitive advantage in the vaping industry.

Whether you're looking to rebrand, have a new product range ready to hit the shelves, or are dreaming up your next big product, Xyfil can help. Our team of expert designers have the experience necessary to bring your ideas to life. With experience taking hundreds of vape and CBD brands to market around the globe, Xyfil guarantees quality and results.

Contact us today for more information on how we can help you.

Author Hannah Rubery Categories E-Liquid, Packaging Posted on

Top Colour Trends for Packaging Designs in 2023

As we delve into 2023, E-liquid and vape brands should pay close attention to colour trends in packaging design. Colour has a direct effect on customers' emotions and helps indicate the flavour of E-Liquids. In this blog post, we'll explore the top colour trends for E-Liquid packaging designs that you should be aware of in 2023. From subtle tones to earthy hues, these top colour trends will help guide your designs for unique packaging that stands out from the competition. Keep reading to learn more!

5 colourways to make use of in 2023

1. Earthy Hues

Earthy hues are becoming increasingly popular for packaging in 2023. Think about shades like terracotta, camel, and olive green. These shades bring a sense of organic elegance to any design and can be used to create calming or luxurious vibes depending on the pairing of other colours.

2. Muted Shades

Muted shades have been gaining popularity in recent years and will continue to trend in 2023. This includes subtle pastels such as pale blue, lavender, and peach; as well as muted versions of more vibrant colours such as navy blue, dusty pink, and charcoal grey. Muted shades provide a sophisticated look while still allowing a product’s label to stand out from the crowd on store shelves.

3. Metallics

Metallic shades are still a popular choice for packaging designs, as they can add an upscale touch without being too flashy. Examples of metallic colours include silver, gold, bronze, and copper. These hues work well when contrasted against earthy or muted tones to create a balanced and modern look.

4. Charcoal

Charcoal is becoming increasingly popular in the world of packaging design due to its classic yet sophisticated aesthetic. It’s a great option if you want to add a touch of sophistication to your product’s label without straying too far from traditional colour palettes. Plus, charcoal looks great with almost any other colour!

5. Bright Neutrals

Neutral shades such as tan, beige, and light grey are often overlooked when it comes to packaging design. However, they can make great choices in certain contexts! In 2023, bright neutrals will be trending – think shades like sage green, pale yellow, and sky blue. These colours will lend a modern yet subtle feel to any product’s label.

Bonus: Pantone Colours

Pantone's colour of the year for 2023 is Viva Magenta, a deep and nuanced red-purple hue that balances warm and cool tones. This hybrid colour is sure to be popular on packaging designs in the year ahead, as it can add a rich, complex feel to any product’s label. Additionally, Viva Magenta works well when paired with many of the other colour trends mentioned above – so don’t be afraid to experiment!

Overall, the colour trends for packaging in 2023 will be all about balancing earthy hues with muted shades or metallics for a sophisticated look. Bright neutrals are also finding their way into more designs as well! Whether you’re creating packaging for a new product or updating an existing label – these colour trends should give you plenty of inspiration.

Designing your vape product packaging with Xyfil

As a leading E-Liquid manufacturer in the UK, Xyfil strives to help brands create stand-out vape products in a highly competitive market. Our team of experts, from the flavour & product development to the creative studio, will help you create vape packaging designs that stand out, from concept creation to full-scale production. With Xyfil you can choose bespoke or industry-standard packaging - work with us today to get your brand on-trend.

Get to grips with product design with our previous article, with tips on how to make your E-Liquid brand stand out from the crowd.

Get in touch today to find out more.

Author Hannah Rubery Categories E-Liquid, Packaging, White Label Posted on

Important Points for Making Your Product Designs Better

You’ve settled on your flavours and even possibly produced your batches of E-liquid already. But have you thought about the packaging? Sometimes the design of a product gets left until last resulting in hurriedly designed packaging and labels that can feel subpar in comparison to market leaders. But is it important to make sure your products have the best packaging and design?

Countless studies have shown that packaging has a superior influence on consumers, and can make a difference in acquiring and retaining customers for new products. Are your products receiving the attention they deserve? Here are our top tips for making sure that your product packaging is attractive and brings in the right attention.

Define your target audience

The first and most important step you should think about is your target audience. Who is your product for?

When it comes to vape products and E-Liquids, it's vitally important to make sure that your products are not targeted at younger audiences. One stigma that refuses to budge for vaping products is the claim that they are targeted toward underage audiences who shouldn’t be vaping. And it is safe to say there are some brands whose designs do lean towards those who are perhaps younger than 18. Making sure your products are not targeted toward younger audiences should be a priority.

Age isn’t just the only type of audience you should cater for; in fact, it can be more to do with the types of people and interests of potential consumers. For example, if you want to cater more towards the sort of vaper who enjoy parties, your design will be very different than if you were targeting vapers who enjoy chic and vintage products. Defining who you want to target will drive your design from the very start.

Using influences from other industries

Researching and referencing existing designs is a common practice by many industries and designers. Taking ideas from existing designs, and improving or tweaking them to create something new, is a great way to create attractive packaging that catches the eye. That’s not to say you should copy other designs, in fact, all this can do is potentially harm your own products which could be unfairly labelled as a lesser comparison. It’s important to understand influence as inspiration and not as a copy and paste. There are a lot of great designs already on the market but there will always be gaps between them that allow for new designs to rise alongside, and even overtake them.

Similarly, the vaping industry has a habit of falling into the stereotypes of ‘vaping design’. By using the same imagery and styles used by other typical vape brands may help your product become more easily recognisable for what it is but doesn’t help it stand out from a crowd. These sorts of designs also run the risk of appearing as child-appealing or cheap looking.

Instead, you can try using influences from other industries to create new, innovative designs for vape products. These could be designs for alcohol, beauty, food, travel and more. Many of these boast designs that don’t necessarily reflect their product literally, but the type of product/meaning consumers pay attention to. Some of the best designs for product packaging and logos are often simple, reflective of the brand and hold meaning.

Don’t be afraid to make something simple

Minimalism is a powerful way to make your brand stand apart from the rest. Especially in the vaping industry where designs can easily become overwhelmed with patterns, colours and graphics that swamp a product’s design. These may seem eye-catching but can often be too much to look at or vital information like flavour, brand name etc, can get lost.

With a minimal design it is much easier to single out important information, and especially clean designs that highlight a single focus, are much more eye-catching and can create a natural curiosity with a consumer. It should be enough to note that popular brands in a variety of industries are all looking at ways to make their logos more minimal. See for example the changes in designs from Amazon, Facebook, Starbucks, and Pringles to name a few.

Although many of these have stemmed from their brand awareness peaking, allowing them to simplify their designs, many are also aware that simple and minimal designs are much more digestible and memorable for consumers. A good practice would be to show someone your logo design and if, after a short period of time, they are able to recall your design quite clearly or at least the keynotes of it, then it’s a good logo design.

This also stems from the product labels and packaging. Overwhelming the vital product information with in-your-face graphics, patterns and colours can be a turn-off for many consumers. Your core product message can also get lost amid the graphical chaos. Simplicity doesn’t have to mean adding a logo and product information to a white background and calling it there (although this could be quite effective depending on the branding and logo). It means choosing what you want customers to know about your product and the first thing you want them to see that would draw them to your product.

Function vs form

It’s very important to understand the form and function of your product when designing packaging and labels. The form stands for the overall look and feel of the design from its font, graphical elements, texture and colour. The function is the practical element of the design that suits the purpose of the product. Form without function is merely pretty packaging, and function without form can’t achieve its goal. Establishing the purpose of your product, whether it be to offer impressive flavours, help smokers quit, or work best for sub-ohm vaping, will help lead your product designs form.

Considering finishing from the outset (what finishes you want)

Naturally most think of finishes as being the tail-end of the design process but in actual fact, it’s worth deciding on the finish of your product packaging from the beginning. Deciding on this can impact the actual design of your packaging and can make the finish feel more organic, rather than some fancy foiling tacked on at the end.

Exploring new finishes is also a great way of helping make your product stand out from the crowd. There is a wide variety of finishes from glossy to matt lamination, to soft-touch, textured and metalised foil, to UV varnish and even unique ones such as glow-in-the-dark lacquer ad thermal lacquer. Some of these may not suit the product type but introducing something different and unique looks more interesting than simple silver or gold foil.

Listen to your designers

Probably the most important aspect of the design process is to listen to your designers. Often it can be easy to have a picture in mind of how you think it should look, but rarely does the images in our mind translate well to reality. Designers are tasked with this venture and use their experience and expertise to try and translate your ideas to reality. Sometimes this may not match exactly with your original concept, but more than often these changes are purposeful. Make sure to communicate with your designers and listen to their reasoning behind the changes. The answers may surprise you!

Hopefully, this provides you with some food for thought on your next product launch, or perhaps if you’re thinking of refreshing your current product offers with new artwork. Whatever it is, Xyfil can help with our dedicated Studio team who have years of experience in helping brands develop their logos, labelling and packaging. Many award-winning brands have benefitted from our expertise, and you can too. Contact us to find out how we can help you.

Author Hannah Rubery 1 Comment on Compliance in the UAE – All you need to know Categories Compliance, E-Liquid, Manufacturing, Packaging, Production, Regulations Posted on

Compliance in the UAE – All you need to know

E-Cigarettes and E-Liquids only became legal for selling in the UAE as of April 2019. Up until that point sales of electronic nicotine delivery systems (ENDS) were illegal. ESMA (Emirates Authority for Standardization & Metrology) standards were introduced to regulate all nicotine-containing components used in E-Cigarettes, refill packages, E-Liquids and tobacco products. In the UAE, all products must go through the MoIAT (Ministry of Industry and Advanced Technology) before being sold on the market.

If you are looking to sell in the UAE and middle east market, there are many regulations to consider, all of which we can help you with.

What are the ESMA regulations?

Many of the regulations are similar to that of the UK and EU. The law regulates the safety of all components as both electrical equipment and containing hazardous substances. These regulations are in place to establish the utmost safety and quality of all E-Cigarette and E-Liquid products in the UAE.

There are many factors that are restricted due to the regulations that impact the design of products to be sold in the UAE, the manufacture and marketing of said products. These include:

  • maximum nicotine concentration is capped at 20mg/ml
  • maximum tank capacity is no more than 10ml
  • maximum capacity of refill packages is no more than 50ml
  • must display all health warnings in Arabic and English stating: “Contains nicotine which causes severe addiction, increased heart rate and high blood pressure. Nicotine is harmful to the health of pregnant and nursing women, and people suffering from chronic pulmonary diseases such as asthma and pulmonary embolism.” This must cover at least 50% of the main display area. English to appear on the lower front, Arabic on the lower back.
  • must also display a health warning in Arabic and English: “This product may pose a health hazard when inhaled, swallowed or gets in contact with the skin.”
  • must not contain a variety of harmful ingredients & additives including cinnamic compounds

What you need to know before manufacture/import

Before any E-Cigarettes or E-Liquids can be imported, manufactured or placed on the market, all products must be approved by the ESMA documentation. These satisfy the needs for:

  • reports of safety tests
  • list of full ingredients and quantities including statement specifying reason for including each ingredient
  • results of toxicology reports
  • data on nicotine doses and absorption
  • acknowledgement of manufacture/importer responsibility for quality and safety
  • descriptions for use
  • ISO 9001 certification for the manufacturing site
  • stability studies supporting product’s shelf life
  • lab reports including information on nicotine concentration, quality & safety, post-marketing and post-consumption analyses and electrical safety
  • risk assessment studies

Each item, whether E-Liquid or E-Cigarette, requires ECAS certification to ensure all of these needs are met. This is not only a lengthy process but can be quite costly to navigate with several stages for each certification and complete the appropriate paperwork. This is where Xyfil comes in.

How we can help you hit the Middle East market

“Our in-house team of compliance experts are able to perform the necessary toxicology tests and full reports required by ESMA. More critically, we are able to gather all necessary data into the format required by the MoIAT. With popular brands we manufacture like Pod Salt fast becoming one of the most popular brands in the UAE, we’re here to help bring even more premium brands to the Middle East.”

Pradip, Compliance, Xyfil.

Since the changes in 2019 that allowed for the selling of E-Cigarettes and E-Liquids in the UAE, we have been successfully manufacturing and selling products in the Middle East. With a valid UAE Industry/Trade License, we are licensed to manufacture products for UAE within the UK.

Currently, we are looking at establishing on-the-ground manufacturing facilities within the UAE to further increase our productivity. Demand for E-Liquids in the Middle East has only continued to grow and we are there to keep up with the demand. If you are looking to take your brand to the UAE, get in contact with us to see how we can help you.

As a Toll Manufacturer with ISO 9001 accreditation, we are skilled with over 10 years of experience in manufacturing, production, R&D, logistics, compliance and more. Whether you are looking to take an existing product and turn it into one for sale within the UAE, or looking to manufacture a whole new product range, we at Xyfil can help you through any and all stages.

Get to know us more and meet the team over on LinkedIn.

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