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How We Help You Develop Your Flavours – Flavour Development

One of the vital aspects of product development and E-Liquid manufacture is of course the flavours. Flavours are what set E-Liquids truly apart and secure brand loyalty with flavours that are well-received and well-loved by users. Of course, the vaping industry is full of products with similar flavours which can make it hard to get your products to stand out. That’s where we step in.

Suleman Umar, Product Developer Manager

“We are here to support your brand every step of the way. No matter what your product is or what services you require from us, I’ll be your first point of call in helping develop your products to the specifications you need.”

As a product development manager, I’m involved in most aspects of product creation. From market research, development, compliance, budget control, flavour creation, and working alongside our creative studio to get the perfect look that symbolises what the products are – I’m there the entire way.

Having in-depth knowledge of compliance within the industry, across various countries, helps accelerate the development of flavours that are guaranteed to be approved by consumers and respective authorities. Not only that, but I work exclusively with many of our clients to produce their award-winning brands, develop new flavours never-seen-before and provide insights into the industry.

What does the Flavour Development Department do?

The journey always begins with a customer brief handed to us by the sales team. This usually relays all the necessary information from a customer that they’re looking to receive from us, be it flavour profiles, certain ingredients, overall theme etc. We then create a checklist to go through for flavour development – is the flavour intended to be candy sweet or subtly sweet? Is the flavour complex or simple? Is it a combination of flavours?

This process itself can be lengthy as we must first develop the flavour, especially if it’s a new or a unique variation – this is often the most challenging and rewarding type of flavours to create. Once we’ve put together the flavour it must then be tested with the customer, and this can go back and forth a few times until the perfect flavour is made. Even the slightest adjustment can mean a lot in terms of flavour – if it’s not quite got that fruity sweet flavour the customer imagined then we work on it some more to ensure it does.

We specialise in providing what the customer wants and need. Every flavour we create will be somewhat unique to them; a specific flavour profile that won’t be available elsewhere. Even with common flavours like fruits or menthol, we like to ensure that your flavours stand out from the crowd. And with over 2000 flavours already created, there’s still a lot of room for variety.

What does the Flavour Development department have to offer?

Here at Xyfil, we offer a truly unique, customer-focused service that puts the customer at the forefront of every decision. No matter which department you are dealing with, including Flavour Development and R&D, our goal is to make sure that you get exactly what you need. I love tinkering with flavours so when customers come forward with requests for unusual flavours, I’m more than happy to get working on them. No flavour is too strange and making each flavour unique to a brand is crucial.

You can always expect communication with us as we are very hands-on with helping our customers. There’s a reason why our customers develop with us and keep coming back, and it’s our guarantee to provide customers with exactly what they want. Whether it’s white label manufactured E-Liquids and CBD, or OEM, we aim to provide any service a customer may need when looking to take a product to market. The Flavour Development team is here to help you create unique flavours and, combined with our other departments, help you develop products that fly off the shelves.

E-Liquid Brand Case Study: Drop E-Liquids

Who are Drop E-Liquids?

Drop E-Liquids offer a range of fantastical fruit flavour combos that create sweet and sharp, refreshing vapes. Fruit Drop aims to create authentic fruit flavours that vapers crave and create exciting fruit blends you can’t get anywhere else. They also include a range of candy-inspired flavours called Sweet Drop, focusing on classic British sweet flavours.

Fruit Drop boasts flavours such as Citrus Lychee Ice, Passion Fruit Mango & Pineapple and Grapefruit Blood Orange. There are even a couple of candy-inspired flavours as part of their Sweet Drop range from Drumstick to the classic Rhubarb & Custard.

This range of E-Liquids is offered as 100ml shortfills with a 70/30 (VG/PG) ratio that is ideal for Sub-Ohm vaping.

With a simplistic design, these E-Liquids can seem unassuming, but the minimalist approach works well in drawing the eye to their signature ‘drop’ design. Each drop features a distinct blend of colours that suggest the flavours of each bottle.

Who manufactures Fruit Drop?

Drop E-Liquids are manufactured here in the UK by Xyfil Ltd, a premium UK manufacturer of E-Liquid and CBD products. We work with Drop E-Liquids to provide the base ingredients for their chosen flavour profiles, to create unique blends you’ll find nowhere else. To make sure the flavours are authentic we only use premium food-grade ingredients sourced from the UK and overseas. Some brands choose a specific flavour blend to create a very specific type of profile, while others choose a flavour for us to recreate. We are able to work with as much or as little information towards a brand’s vision to help them create the product they wish to take to market.

All E-Liquids are mixed and bottled in our ISO 9001 accredited facilities which go through stringent checks to ensure the safety and quality of each batch. Throughout the process we work closely with Drop E-Liquids to make sure that flavours remain consistent, and that the brand’s image remains the same throughout the process. A premium brand means premium quality. In such a large market where flavours mean everything, coming up with new and unique blends is what sets brands apart. Ensuring that the flavour blends match up to a brand’s expectations is key.

Drop E-Liquids provide their own artwork for their shortfill bottles, which we apply during the production process. Some brands require us to design and create their ideal packaging and logos. Drop E-Liquids however already had a clear image of their intended packaging. Applying a brand’s existing artwork to the products we manufacture for them is but one part of the bespoke service we can provide.

From the ground up to the store shelf

Xyfil offers a bespoke manufacturing service for E-Liquids and CBD products, with a choice of white label or OEM (Original Equipment Manufacturer). No matter what step of the process your product is at, be it production, manufacturing, or development, Xyfil can help take your brand from paper to reality.

We work closely with our customers to ensure their vision becomes a reality whether it’s in flavour development, production, bottling, packaging, or any stage of the process. If you are looking for help with E-Liquid compliance and regulations, we are also able to provide this service by submitting compliance for you or guiding your brand on the right path.

If you’d like to work with us to manufacture your next premium E-Liquid brand, get in touch today to find out more.

Is it Profitable to Start a Vape Shop in 2022?

It’s fair to say that the vaping industry really is booming especially in the UK where vaping is positively approved by the government and health organisations. So, it’s no surprise if you’re looking to set up your own vape store and jump in on the action. With the industry continuing to grow there’s always room for more, but are there problems of oversaturation?

In some cities, it’s hard to not go more than 10 metres without seeing a vape shop. And let’s not forget that the pandemic has shaken the high street and retail as we know it – and not just retail but manufacturing has felt the burn of the pandemic. So, in 2022, is it still viable to open a vape shop and be profitable?

COVID’s effects on the high street

Many businesses are noticing that brick-and-mortar store traffic has decreased since 2020, and this is not limited to vape stores. Across the board, after the numerous lockdowns and worries of transmitting the virus, many stores have seen decreased footfall and unfortunately many have had to close due to this. However now, months after a very successful vaccine rollout some sort of normality seems to have returned and with it, shoppers have started to return to the high street.

Although it wouldn’t be pertinent to ignore the rise in online sales due to the pandemic. During COVID, online stores saw a massive boom in popularity and the new, convenient option that had become forced on people, has remained popular. But it’s not to say that brick-and-mortar stores are not viable anymore. On the contrary, there are many things a physical store can offer over online sites that are likely to have people walking in your store. And optimising for those reasons is certainly key to success.

The competitive market

The vaping market is probably one of the most competitive out there. Whether you’re looking to start your own brand or open your own retail store, there are undoubtedly many more like it, out there. Opening an online store is even worse due to the competition no longer being restricted to your area. Do you choose to open a shop in a city that already has ten vape shops, or a small village without a single one?

Launching into the vaping industry certainly has the potential to become a profitable one, but the road there could be long. And this industry often faces changes to regulations that could result in problems with products, stocking or selling. Yet navigating these issues are all part-and-parcel of the task of opening a business and turning profit. And the same can be said for those looking to create a new brand of E-Liquid to take to market. All it takes is finding what makes you or your product different and learning how to market it into something that creates profit.

How to start a vape store successfully

Here are some of the top ways that you can make sure that your vape store or brand take off successfully.

Complete market research

For your products and services to be well-received by consumers, you must know who your target consumers are and what it is they are looking for. Market research helps provide you with this essential information from your competitors and existing products. No one wants to launch a product that simply gets swept away by other similar ones. Finding your niche or targeting consumers’ un-fulfilled needs is key to success. Read more about the importance of market research.

Make things simpler & cost effective

Partner with an E-Liquid wholesale manufacturer such as Xyfil – we can provide high quality white label products to get on your shelves quicker, or OEM for tailor-made products. Not only this but you get access to our award-winning nicotine salts and high-quality ingredients. Our people become your people and our goal is to help you be the very best you can be. Don’t worry about having to source your materials, setting up a lab, testing and reporting of liquids, registering products for compliance – we sort it all for you. Whether it’s creating a new brand of looking for business insights, Xyfil are ready to help with over 10 years of experience in the vaping industry.

Get your branding right

We’re not just talking your shop name and logo, but also the layout of your store. Is there a particular feel you want to bring to your vape shop that sets it apart from others? Learning how to place products effectively around the store can naturally help a potential customer see products you want them to and entice them to buy. The creative studio here at Xyfil not only have years of experience in building brands, labelling, logos and POS material for products, but have also worked on designs for layouts within stores to help drive sales.

Sell quality, UK manufactured products – be compliant

It is vitally important that compliance be at the forefront of your thoughts when looking to purchase vaping products for your store. Although it might seem ideal to stock these ‘high demand’ products, many of them are illegal by UK guidelines. Recently there have been great shakeups within the high street to ensure that stores selling vape products not only stock only compliant products but adhere to the age restrictions for said products. Making sure to stick to the rules and regulations will mean you miss out on hefty fines or worse.

Products manufactured in the UK bring their own sense of quality and of course are TPD/TRPR compliant. Here at Xyfil we are proud to create premium UK manufactured E-Liquids that have gone on to win awards for our flavours and out nicotine salt formula.

But above all else, providing products that potential customers are looking for, and are in demand, is a way to ensure satisfaction. Listen to your customers for feedback and keep an eye on trends but don’t focus too much on short-lived trends that are likely to pass in a month – autumn inspired flavours aren’t likely to be popular once spring comes round!

If you want to talk more about setting up an E-Liquid business or looking to partner with a E-Liquid manufacturer, get in contact with us today to see how we can help.

Industry news – Danish Government Proposes Nicotine Ban

In a move that mirrors New Zealand’s prior shift in nicotine-containing products, Denmark is following in their steps. Recently, the Danish government have proposed a nicotine ban to anyone born in 2010 or after. No doubt in hopes of ensuring future generations remain nicotine-free.

The proposed bill is believed to help reduce the number of smokers, coming into effect in 2028 – when those born in 2010 turn 18. From then on, the legal age requirement for buying nicotine-containing products will increase each year. Importantly though, it is noted that they are not banning the use of nicotine-containing products, just the ability to buy them. So, what does this mean?

There are concerns that this style of strategy fails to consider tobacco harm reduction by limiting items such as E-Cigarettes and E-Liquid. Any vaping product that contains nicotine will also fall under this ruling and therefore manufacturers and brands need to be on the lookout.

Compliance labelling – Keep your vaping products compliant

These new market changes can happen quickly and sometimes before companies have a chance to react. Luckily this occurs less and less nowadays but changes to regulations do still occur. And these require brands and companies to rethink their strategies and their products.

Lately, there have been many countries that have started to lean towards banning flavours. This has resulted in brands having to limit their flavour lists or create whole new ranges to remain relevant. Similarly, the move towards changing the legal age for purchasing nicotine-containing items may require brands to change up their product warning labels each year, to mirror the changing age limit.

This could be quite costly for companies having to re-print/re-package their products each year. Or perhaps compliance guidelines for these countries may take on a new approach?

In our opinion, we believe it is possible that governments will change the legislation for product labelling for nicotine-containing products. Currently, to be TPD compliant, vape products that contain nicotine must have an ’18’ age restriction symbol on the packaging and labels. Thereby it could be very likely that a new symbol to signify age restriction is created and will become a requirement for products to be sold in affected countries. But at this moment in time, there have been no talks on the subject, possibly due to the legislation not yet coming into effect. We’ll keep you posted as soon as we know.

The ability to cope with market changes

At Xyfil we are actively on the alert for any market changes that could impact brands and help them manoeuvre the market. Whether it’s updates to regulations, changing flavour recipes, updating information on product labelling and more, we’re here to help.

Our in-house compliance team are dedicated to ensuring that your products meet the necessary requirements for the market you wish to target. And with our 10+ years of experience in manufacturing, R&D, production, flavour development, logistics and more, Xyfil are more than ready to help.

Keep in the know with the latest in the vaping industry with us at Xyfil. Check our info hub for more news.

E-Liquid Brand Case Study: Supergood

Who is Supergood?

Supergood is an award-winning brand of Nicotine Salts and shortfills that specialise in delivering big flavours, and premium vaping experiences. Founded through friendship and a passion for vaping, Supergood has quickly risen to become one of the most popular brands out there.

With many award-winning flavours under its belt, Supergood features dessert and cocktail ranges that focus on flavour combinations unlike any other. Tall, dark and handsome, their dessert flavours offer waves of buttery sweetness unique to their brand. Or if you are looking for something light and refreshing, their moreish cocktail collection is bursting with zingy flavour.

Supergood’s packaging designs reflect a simplicity that allows its flavours to do the talking. Home of big flavours and big personality, Supergood are a brand of E-Liquids not to be missed. Between their signature branding and flavours that pack a punch, Supergood is a UK brand of E-Liquids with a strong presence.

Who manufactures Supergood?

Supergood’s premium E-Liquids are manufactured in the UK by us here at Xyfil. Although we primarily work as a white label manufacturing company, we also offer OEM (Original Equipment Manufacturing) capabilities for brands with clear designs and aspirations. Supergood provide the foundations, the design and the ideas; we provide the materials and manpower to bring their creations to life.

We work very closely with our friends at Supergood to help them produce products tailored to their specifications. From flavour research & development, bulk manufacturing E-Liquids and handling compliance labelling, we are proud to work for this amazing brand.

OEM Manufacturing

You have already more than likely heard the term OEM (Original Equipment Manufacturing) before. Xyfil offers OEM as a method of liquid manufacture for E-Liquids, CBD and more.

The benefits of choosing OEM are that you, as a brand, can make more decisions and create a more bespoke product selection than that of white label manufactured products. This could be bespoke bottles, bespoke complex flavour profiles, personal choice of E-Liquid ratios and more.

Whereas White Label Manufacturing offers a quicker and cheaper solution for getting a brand onto shelves, OEM helps create unique products that stand out from the crowd.

Tailor your products to your exact preferences and specifications with Original Equipment Manufacturing services that cover R&D, flavour development, design, compliance, production and distribution. OEM allows you to decide on bespoke elements to create your products exactly the way you imagined them.

What Xyfil can do for you

As one of the leading UK E-Liquid, CBD and personal care manufacturers, we support brands worldwide as they develop. We provide end-to-end Original Equipment Manufacturing and white label manufacturing services, helping you develop your brand at every stage from flavour development to the design and production of your liquids. We offer TPD E-liquid compliance, regulatory compliance and E-Liquid analysis so that you can have confidence in the quality and safety of your products.

Whether you are looking to create the next big shortfill range or use our award-winning Nicotine Salts to take your brand to the next level, we can help.

Contact us now to see how we can help you take the vape market by storm.

Creative Studio – Branding, Labelling, Mockups and more

Taking your brand from idea to reality doesn’t stop at the manufacturing and production of your products. Designing quality, eye-catching product labels, boxes and giving your brand life is another one of our key aspects. Looking to manufacture E-Liquids? Let us help you not only manufacture and produce but create the designs that will take the market by storm.

Here at Xyfil, our Creative Studio encompasses many creative aspects of building a brand or product. Making your products stand out on the shop floor and online is a passion of our creative team. Meet our Creative Studio and learn more about the creative process behind brand creation.

Jack Tidy, Creative Studio Manager

“Whether you only have an idea, or are already halfway done with your project, the creative studio at Xyfil is a swiss army knife of creative discipline. We can join you at any stage of your journey and see it through to the end in a polished & professional manner.”

As the Studio Manager, my main responsibility is to intercept internal and external demands and manage the creative workflow for my team. Communicating with customers is key within the Creative Studio to get a deeper understanding of the brand/products we are working with. It’s not uncommon to have meetings with our clients to discover their needs and what they wish to achieve.

Translating these into actionable briefs and communicating between my team and clients is honestly something I truly enjoy. And I can wholeheartedly say my team also share this passion for our work.

What does the Creative Studio Offer?

Our Creative Studio exists to meet the demands of customers that need support for creative work. This could be those looking to create their brand and product range from the ground up. Or it could be for those who simply need product labelling and packaging updating for compliance. We work with complete brand concepts and creation to finalising product ranges. Plus we go the extra step by producing creative content for POS (printed media, digital web banners, media kits etc), all to help you and your brand hit the ground running.

There are those who already have an existing range/brand and are simply looking to update their labelling and packaging. We work closely with our Compliance team to update packaging and labels to suit global compliance measures. Our studio aims to provide an all-timeline service where we can help you through any step of the process, and after.

We are also capable of revitalising brands, bringing them into the modern market by updating their logo and labelling. This could be to make them more compliant or to rejuvenate the brand with a fresh new look. For example, The Big Tasty brand used to look very different but went through a design phase to uplift the logo and labelling to match the modern vaper. The designs became less flashy and more contemporary in a sleek, clean look that has certainly proven popular. The purpose of the design was to announce 'big, bold flavours' and we can certainly say we achieved this.

How is the day-to-day with the Creative Studio?

It really differs on a day-to-day basis as our Creative Studio encompasses a spectrum of creative needs. This includes the likes of content writing, digital marketing, graphic design and reprographic design. On a day, our designers could be working on new brochures or flavour cards to promote brands, to designing labels and packaging or product concepts.

We work closely with operations to intercept the demands of our clients to meet tight schedules. Pre-empting demands comes naturally as we work closely with our clients to create an understanding of their brand ideals and goals. For brands that are starting from the very beginning, the Creative Studio can help with logo concepts, brand name/range name concepts, product labelling and packaging all the way to product images and media kits with digital creative content.

The Creative Studio in Action

Since having helped found and grow the Creative Studio into what it is today, we have helped over 250 global brands. We have successfully supplied creative content for approximately 25 million units across different disciplines, across the globe. Not only for UK based brands but those overseas too, supplying creative work for E-Liquid and CBD products, but we're not limited to just that. We have even worked on more bespoke items such as hand sanitisers, MCT oils and cough syrups.

The Creative Studio covers a range of product ranges with no task too small or too big. We have proven successes with the brands we work with including our own, Pod Salt. Our range of Nicotine Salts has seen global acclaim with strong ideals that are carried through by the branding and POS that we’ve created and supplied. Our goal with Pod Salt was to create a premium brand through and through, so when potential customers look at Pod Salt products, this is exactly what they see. From the packaging to the labelling, to the POS in stores, Pod Salt’s message is clear, and its successes speak for itself.

Building a brand from the ground up offers challenges that my team are only too happy to complete. White label manufacturing gives us the chance to help create something totally new with the goal in mind to make your brand stand out from the rest. If you’re looking to start up a new E-Liquid brand and wish to choose Xyfil as your white label manufacturer in the UK, I assure you that you won’t be disappointed.

Get in contact with us today to find out how we can help.

Compliance in the UAE – All you need to know

E-Cigarettes and E-Liquids only became legal for selling in the UAE as of April 2019. Up until that point sales of electronic nicotine delivery systems (ENDS) were illegal. ESMA (Emirates Authority for Standardization & Metrology) standards were introduced to regulate all nicotine-containing components used in E-Cigarettes, refill packages, E-Liquids and tobacco products. In the UAE, all products must go through the MoIAT (Ministry of Industry and Advanced Technology) before being sold on the market.

If you are looking to sell in the UAE and middle east market, there are many regulations to consider, all of which we can help you with.

What are the ESMA regulations?

Many of the regulations are similar to that of the UK and EU. The law regulates the safety of all components as both electrical equipment and containing hazardous substances. These regulations are in place to establish the utmost safety and quality of all E-Cigarette and E-Liquid products in the UAE.

There are many factors that are restricted due to the regulations that impact the design of products to be sold in the UAE, the manufacture and marketing of said products. These include:

  • maximum nicotine concentration is capped at 20mg/ml
  • maximum tank capacity is no more than 10ml
  • maximum capacity of refill packages is no more than 50ml
  • must display all health warnings in Arabic and English stating: “Contains nicotine which causes severe addiction, increased heart rate and high blood pressure. Nicotine is harmful to the health of pregnant and nursing women, and people suffering from chronic pulmonary diseases such as asthma and pulmonary embolism.” This must cover at least 50% of the main display area. English to appear on the lower front, Arabic on the lower back.
  • must also display a health warning in Arabic and English: “This product may pose a health hazard when inhaled, swallowed or gets in contact with the skin.”
  • must not contain a variety of harmful ingredients & additives including cinnamic compounds

What you need to know before manufacture/import

Before any E-Cigarettes or E-Liquids can be imported, manufactured or placed on the market, all products must be approved by the ESMA documentation. These satisfy the needs for:

  • reports of safety tests
  • list of full ingredients and quantities including statement specifying reason for including each ingredient
  • results of toxicology reports
  • data on nicotine doses and absorption
  • acknowledgement of manufacture/importer responsibility for quality and safety
  • descriptions for use
  • ISO 9001 certification for the manufacturing site
  • stability studies supporting product’s shelf life
  • lab reports including information on nicotine concentration, quality & safety, post-marketing and post-consumption analyses and electrical safety
  • risk assessment studies

Each item, whether E-Liquid or E-Cigarette, requires ECAS certification to ensure all of these needs are met. This is not only a lengthy process but can be quite costly to navigate with several stages for each certification and complete the appropriate paperwork. This is where Xyfil comes in.


How we can help you hit the Middle East market

“Our in-house team of compliance experts are able to perform the necessary toxicology tests and full reports required by ESMA. More critically, we are able to gather all necessary data into the format required by the MoIAT. With popular brands we manufacture like Pod Salt fast becoming one of the most popular brands in the UAE, we’re here to help bring even more premium brands to the Middle East.”

Pradip, Compliance, Xyfil.

Since the changes in 2019 that allowed for the selling of E-Cigarettes and E-Liquids in the UAE, we have been successfully manufacturing and selling products in the Middle East. With a valid UAE Industry/Trade License, we are licensed to manufacture products for UAE within the UK.

Currently, we are looking at establishing on-the-ground manufacturing facilities within the UAE to further increase our productivity. Demand for E-Liquids in the Middle East has only continued to grow and we are there to keep up with the demand. If you are looking to take your brand to the UAE, get in contact with us to see how we can help you.

As a Toll Manufacturer with ISO 9001 accreditation, we are skilled with over 10 years of experience in manufacturing, production, R&D, logistics, compliance and more. Whether you are looking to take an existing product and turn it into one for sale within the UAE, or looking to manufacture a whole new product range, we at Xyfil can help you through any and all stages.

Get to know us more and meet the team over on LinkedIn.