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Author Hannah Rubery 1 Comment on What Flavours Sell Best? Global Vaping Preferences in 2025 Categories E-Liquid Posted on

What Flavours Sell Best? Global Vaping Preferences in 2025

The world of vaping never stands still. New devices, new technologies, and evolving consumer tastes continue to reshape what flavours fly off the shelves—and which quietly fade away. As we move through 2025, it’s clearer than ever that understanding what flavours resonate globally isn’t just useful trivia for vape enthusiasts—it’s essential knowledge for brands and manufacturers hoping to stay ahead.

In this article, we’ll explore which E-liquid flavours are leading sales in 2025, how preferences differ by region, and what trends are likely to shape the rest of the year.

The Flavours Consumers Can’t Get Enough Of in 2025

1. Fruit Flavours: Still the Global Favourite

Fruit-based E-liquids continue to dominate worldwide. But tastes are evolving while classics like strawberry and blueberry remain popular, there’s been a noticeable surge in demand for tropical and exotic blends. Flavours such as watermelon, lychee, passionfruit, and dragon fruit have captured vapers’ attention, thanks to their refreshing profiles and the clean, bright notes they offer—especially when paired with chilled or iced variants.

2.  Beverage-Inspired Blends: A Growing Niche

Beverage-inspired flavours have carved out a strong following this year. Think sparkling cola, iced coffee, mojitos, or fruity bubble teas. These flavours offer complex, layered taste experiences that feel modern and indulgent—especially appealing to younger adult consumers looking for something different from standard fruit profiles.

3. Dessert & Candy Flavours: Sweet but Sophisticated

Sweet E-liquids are still in demand, but 2025 has seen a shift towards more sophisticated, layered desserts. Flavours like strawberry cheesecake milkshake, glazed doughnut, and vanilla custard pudding aren’t just sweet, they’re rich and complex, appealing to vapers who see flavour as an experience, not just a hint of sweetness.

4. Tobacco & Menthol Hybrids: Reinvented Classics

While traditional tobacco flavours continue to serve long-term adult smokers transitioning to vaping, brands have breathed new life into this category. Hybrid flavours—such as caramel tobacco, vanilla cigar, or icy mint tobacco—are growing in popularity, especially among older demographics and markets where sweet flavours face tighter regulation.

5. Limited & Seasonal Editions

Brands are increasingly using seasonal releases—think spiced apple in autumn or tropical punch for summer—to create excitement and test new ideas. Limited editions not only keep product ranges fresh but also tap into social media-driven hype and collector culture.

Regional Preferences: One Size Doesn’t Fit All

Consumer tastes don’t stop at national borders—and for brands selling internationally, these differences matter.

Europe:
Regulations have tightened on sweeter profiles, but fruit and menthol remain dominant. Refreshing mixed berries, iced watermelon, and mint blends continue to lead.

North America:
A broad, adventurous market. While fruit and candy flavours dominate, beverage-inspired flavours, rich desserts, and innovative hybrids (like peanut butter banana milkshake or root beer float) are rapidly growing more popular.

Asia & Middle East:
Consumers often prefer floral and cooling profiles—jasmine green tea, rose lychee, and ultra-iced fruit blends top sales here.

Latin America & Africa:
Tropical fruits—such as pineapple, mango, and guava—are favourites, sometimes combined with sweet tobacco or creamy notes for a local twist.

Understanding these nuances helps manufacturers tailor launches and marketing strategies to each market.

Why These Trends Matter for Brands

Knowing which flavours sell best isn’t just interesting—it’s critical for staying competitive. Brands that respond to changing tastes can capture new markets, strengthen loyalty, and reduce costly inventory missteps.

Data is key. Sales figures, flavour feedback, and social media trends all help brands refine product lines. Limited editions also offer a low-risk way to test new ideas, while keeping engaged consumers excited about what’s next.

Looking Ahead: What’s Next for Vaping Flavours?

While fruit will likely remain king, there are signs of new directions:

  • Fusion flavours: Unique blends like watermelon mojito, blueberry cheesecake frappe, or strawberry lemonade slush.
  • Natural & cleaner labels: Growing demand for naturally derived flavours and reduced additive profiles.
  • Super sweet, punchy flavours: With the fall of disposables in the UK, vapers will be looking for similar tasting alternatives which lean towards the super-sweet side of sugary flavours.

These shifts underline the vaping industry’s constant evolution—and the importance of innovation grounded in real consumer preferences.

Conclusion

In 2025, global vaping tastes remain refreshingly diverse. Fruit continues to lead, beverage and dessert profiles are growing, and local preferences shape what sells best in each region. For brands and manufacturers, the message is clear: listen closely to consumers, keep innovating, and don’t be afraid to experiment.

Which flavours do you think will dominate by the end of the year?

Author Hannah Rubery Categories E-Liquid Posted on

4 Emerging Vaping Trends in 2024: What to Expect

The vaping industry, like many dynamic sectors, is characterised by its fast-paced and ever-evolving nature. This constant state of flux is driven by a variety of factors, from rapidly developing technology to changes in consumer behaviour, societal attitudes and, perhaps most significantly, regulatory landscapes.

As we begin 2024, the vaping industry is poised for another year of transformation, with several emerging trends set to reshape the way we understand and engage with vaping. This article provides an overview of four key trends that are anticipated to influence the vaping industry this year.

The big one - UK regulations changing (and likely more worldwide)

One of the most significant shifts we can anticipate this year is the change of regulations within the UK's vaping industry, and indeed, similar patterns are emerging worldwide. The UK government is currently reassessing its stance on disposable vaping products, to potentially restrict their availability.

Such a move is part of a larger global trend of tightening regulations around vaping, which is driven by mounting concerns about public health and environmental sustainability. These changes could drastically alter not just what products are available to consumers, but also how they are packaged and marketed. While unconfirmed for now, there is the possibility for a simplification of product flavour descriptions, plain packaging enforcement and for vape products to be behind counters.

Brands operating within this industry will need to stay abreast of these changes, to ensure they remain compliant and competitive in this evolving marketplace.

Sustainability - moving from disposables to reusables

The year 2024 will likely witness an amplified push towards sustainability in the vaping industry, with an emphasis on recyclability and reusability. This trend is driven by the increasing awareness and concern around the environmental impact of disposable vape products. Such disposable products contribute to growing environmental waste, pushing the industry and regulators to seek environmentally friendly solutions.

As part of this initiative, it is expected that there will be a shift towards recyclable vapes and reusable products, such as pod devices. Manufacturers are increasingly investing in R&D to develop innovative products that minimise environmental impact, while still delivering a satisfying vaping experience. Recyclable vapes are designed with materials that can be effectively recycled, reducing waste and conserving resources.

The shift towards reusable products like pod devices will further enhance the sustainability drive within the industry. These devices, with their refillable or pre-filled cartridges, offer a more sustainable solution to vaping. Reusable pod devices not only reduce waste but also provide cost-effectiveness and a broader range of flavour options for the user, fostering a vaping culture that is both sustainable and user-friendly.

The end journey - push for quit-vaping alternatives

Another anticipated trend for 2024 is the growth in the popularity of quit-vaping alternatives, such as SNUS and nicotine pouches. As people seek to quit vaping, whether as part of their end goal or for other reasons, these products offer a smokeless, vapour-less alternative.

SNUS, a moist powder tobacco product originating from Sweden, and nicotine pouches, which are tobacco-free, provide a discreet and convenient way to consume nicotine without the need for vaping devices. They are easy to use and come in a variety of flavours and nicotine strengths, catering to the preference of the consumer.

The rise in these quit-vaping alternatives indicates a shift in the market towards products that assist consumers in their journey towards quitting nicotine, reflecting the broader societal focus on health and well-being.

Quit nicotine - zero nicotine vapes

In 2024, another growing trend within the vaping industry is the shift towards nicotine-free vapes. As health-conscious consumers seek alternatives to nicotine, manufacturers are responding by offering a range of nicotine-free options. These vapes utilise E-Liquids that contain the same base ingredients as traditional E-Liquids - propylene glycol (PG), vegetable glycerin (VG), and flavourings - but without any nicotine content.

Nicotine-free vapes offer several advantages. For those looking to quit nicotine altogether, these vapes provide a stepping-stone, allowing them to continue the physical act of vaping without nicotine dependence. They also allow the consumer to focus on the flavours of the vape, with many users reporting an enhanced flavour experience when nicotine is absent.

Conclusion

In conclusion, the vaping industry in 2024 will witness significant shifts and transformations, largely driven by regulatory changes, sustainability efforts, and the demand for quit-vaping and nicotine-free alternatives. Staying ahead of the curve in such a dynamic landscape will require foresight, adaptability, and a thorough understanding of market trends.

As a leading E-Liquid manufacturer in the UK, Xyfil is well-positioned to help your brand navigate the market and prepare for any changes. With our fingers firmly on the pulse of industry trends, we ensure that you are not only kept informed but also prepared to adapt and thrive amidst evolving circumstances. Be it compliance with new regulations, the development of sustainable vape solutions, or the production of nicotine-free E-Liquids, Xyfil stands ready to work with you.

We're committed to supporting the growth and success of your brand in the face of changing vaping trends, bolstering your position in the market and ensuring your offerings remain relevant and in demand. With Xyfil as your partner, you can confidently face the future of the vaping industry, no matter what 2024 has in store. Contact us today.

Author Hannah Rubery Categories E-Liquid Posted on

Latest Updates on Vaping Trends in the UK

ASH (Action on Smoking and Health) have recently released its newest update on adult vaping in the UK. These annual reports help to shed some light on the trends we can see in the vaping industry and could potentially help companies meet future customer demands.

Use, awareness, and attitudes to E-cigarettes

One of the keynotes from the update shows that there are now 4.3 million people who vape in the UK. That’s an increase from 3.3 million in 2020. Most current vapers are ex-smokers (57%) with the proportion peaking in 2021 (64%), potentially due to the pandemic which reinforced health concerns.

Only 8.1% of vapers had never smoked before. It also seems that the proportion of adult smokers who have never tried E-Cigarettes is continuing to decline. The good news continues as the proportion of smokers who are current vapers has increased since 2021 from 17% to 22%.

The main reason given by ex-smokers for vaping has continued to remain the same as in previous years, with 29% using vaping as a means to help quit. After that, the most common reasons are to prevent relapse, because they enjoy the experience and to save money. Similarly, smokers predominantly said they vaped to help cut down on smoking, save money, help quit and to prevent relapse.

Worryingly, there is still a trend of smokers believing that vaping is equally or more harmful than smoking, showing clear signs that the industry and experts need to continue to push vaping advocacy. A third of smokers still incorrectly believe this notion.

What are the most common vaping products used

As in previous years, refillable E-Cigarette devices remain the most common amongst current vapers, with 65% using these as their main device. This includes vapes with replaceable pods (17%) and disposable vapes (15%).

Unsurprisingly, disposable vapes have risen in popularity, particularly amongst 18–24-year-olds. Around 48% of current vapers use disposables as their main type of device in 2022, a whopping increase from 2.8% in 2021.

Our thoughts for the future of vaping

While disposable devices have undoubtedly become one of the most popular devices this year, it is likely that this will shift in the coming year. With talks of sustainability and cracking down on underage vapers, disposable devices may very well begin to wane in popularity, or at least in suitability.

With the ongoing cost of living crisis in the UK, disposable vapes quickly become an expensive means of vaping compared to traditional refillable tanks or pod kits, so we could see a shift in this direction. Especially as more pressures are put on companies to ensure environmentally sustainable methods are met. Even now, some prominent disposable vape brands have started turning to pod kits in response to more environmentally friendly vapes.

As the Smokefree 2030 deadline grows closer the government may step up on vaping advocacy as well as continue to crack down on illicit and illegal vapes. We hope that the UK continues to recognise the importance of vaping as a means of smoking cessation.

Author Hannah Rubery Categories E-Liquid, Manufacturing Posted on

Top Vaping Stats for 2021 – World Statistics Day

The world of vaping has certainly grown over the years since its inception. From a manufacturer’s standpoint, keeping in the know with the latest trends and market changes is a must. Let’s take a look at these seven statistics on vaping in the UK for World Statistics Day. Statistics offer an intriguing insight into a topic that may give you an idea of where to take your brand next.

1. “The number of vapers globally has increased rapidly from 7 million in 2011, to 41 million in 2018”

It’s estimated by a market research group, that the number of adults who vape will reach almost 55 million by 2021. The demand for vaping has certainly grown and is a mainstay in the market; now’s as good a time as ever to join the vape industry.

2. “The UK is the second-largest market in the world for vape products worth £2.3bn in 2020”

An impressive feat only beaten by the USA, it’s nothing to be sniffed at as those numbers continue to rise.

3. “Global vape market valued at $15bn in 2020 compared to $3bn in 2016”

And this is expected to grow by 28% from 2021 to 2028 as vaping continues to grow popular with smokers. Don’t hesitate if you’re thinking of joining the vape market, now is a great time to get involved and establish your brand.

4. “77% of UK vapers used tanks rather than cartridge/pod devices”

Most UK vapers seem to prefer using refillable tank devices, with only 18% reported using pod systems. Now this has been quite a common theme over the years since the inception of vaping, disposables only becoming recently popular due to a boom, however with our next statistic it seems like the tide could be turning once again.

5. “Open system e-cigarettes are most popular with a market worth of over £10m”

Despite this, closed system kits seem to be catching up slowly but surely, with it estimated that this year there will be an increased spend in closed system kits. It seems more and more likely that there may be an increase in pod systems preference.

6. “In 2021, nearly two-thirds (65%) of those currently vaping nicotine-containing products were using E-Liquids between 1-12mg/ml”

Of these also there were 27% who used 13-20mg/ml strength E-Liquids. This is certainly interesting as it could be suggested many vapers may be moving to using less nicotine. Keep this in mind when deciding on your next E-Liquid, perhaps shortfills will be the way forward, offering vapers more control with their nicotine strength.

7. “In 2021, 95% of smokers and 93% of general population had heard of e-cigarettes”

Vaping has certainly come leaps and bounds in popularity over the last few years. And with more people aware of vaping, the more potential vapers there are out there.

It’s never been a better time to join the vaping market than now. As the market continues to grow, we at Xyfil will be here to help you whether you’re looking to expand your brand with new products or begin your journey into the vaping industry. We hope that some of these facts may have been of interest. Keep in the know with our Info Hub and contact us for more information on how we can help kick-start your business.