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E-Liquid Case Study: The Evolution of Pod Salt

What is Pod Salt and what does Pod Salt do?

Pod Salt is a British-made E-liquid brand exclusively produced and manufactured by us here at Xyfil. Created with the intention of building the first step in helping smokers quit, Pod Salt is committed to helping smokers quit tobacco. Dedicated to Nicotine Salt and dedicated to providing a less harmful alternative to cigarette smoking.

The Nicotine Salt formula that is Pod Salt’s base, is a revolutionary method of nicotine delivery. Smoother, faster and stronger with greater satisfaction for vapers, Pod Salt delivers what people need. And our formula has proven top of its class, forming the basis of many other popular Nicotine Salt ranges.

Since its launch in 2018, Pod Salt has come leaps and bounds focusing on quality and the products that are in demand. From developing unique flavours to upgrading to pharmaceutical grade manufacturing equipment, to branching out in the UAE as the first E-Liquid brand with ESMA compliance. Pod Salt continues to be a premium brand that tailors to the individual needs of vapers and prides itself on being a brand that is trustworthy and honest. We know that Pod Salt will satisfy the cravings and certainly Hit the Spot.

What does Pod Salt have to offer?

Versatile offerings from Pod Salt take the smoker on the journey from quitting cigarettes, to eventually quitting vaping.

The Core range of 10mls are high in demand with flavours that everyone can enjoy from fresh fruit to cooling mint to classic tobacco flavours. The perfect companion for any vaper looking to Hit the Spot.

The Nexus range features totally unique flavour combinations inspired by the world around us from sun-soaked shores to mountain tops. Tailored to adventurous vapers who enjoy complex flavours, Nexus is available as 10ml Nic Salts and nicotine-free shortfills.

Fusions is the blending of Pod Salt’s quality Nicotine Salts and familiar flavours from popular brands. This collaboration range adds a new twist to popular favourites like Doozy, Pacha Mama, Marshmallow Man 3 and more.

Meeting the demand for more convenient vaping options, we launched Pod Salt GO before improving the device and flavours with GO 600. The disposable vape devices boast our UK-made E-Liquid and continue to deliver a premium vaping experience at little cost, and in a convenient way for newcomers to vaping.

We also cater for markets outside of the UK with a wide variety of products such as Subo, the sub-ohm specific range of E-Liquids, and flavour concentrates. With different regulations across the globe, our Pod Salt ranges include larger capacity and higher strength products for those overseas. Pod Salt's product list expands into various sized disposable devices and even the revolutionary PS ONE pod kit available exclusively in the UAE.

Award-winning and globally recognised

Since 2019, Pod Salt continues to be recognised for excellence with our first award, ‘Best Salt Nic winner’ from Vape Jam 2019.  From then we went on to receive awards for ‘Best Salt Nic’ from Vapouround Awards in 2021 and ‘Best Salt Nicotine Range’ in 2022. And recently, Pod Salt took home the ‘Best Tobacco’ flavour range from the World Vape Show Awards.

Not only do we continue to see Pod Salt’s achievements recognised each year, but our reach also continues to grow. As a globally recognised brand, Pod Salt is quickly becoming a worldwide brand known for its premium quality, look and feel. Pod Salt has grown into a brand that consumers and traders know they can trust. Our products are stocked in: Abu Dhabi, Iceland, Lithuania, Spain, Georgia, Ireland, Pakistan, Sweden, Germany, Israel, Saudi and many more.

The next step for Pod Salt

Where can Pod Salt grow next? We continue to strive for the next answer to the question that has yet to be asked, innovating, and pushing Pod Salt’s core ideals further. In a market like the vaping industry, there is always room for growth and changes in direction. Currently, the demand is for disposables, but we believe that this will soon shift in a new direction, and we are already well on our way to developing and announcing this new step.

Keep up to date with Pod Salt’s latest products with us here at Xyfil, or by following Pod Salt on LinkedIn. Get in contact with us today to find out how we can help you create a brand that takes the vaping market by storm.