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Author Hannah Rubery Categories Compliance, E-Liquid, Regulations Posted on

UK Vape Tax: What It Means for Vapers and Retailers

The UK government has announced sweeping changes to vaping regulations, including a new tax that will reshape the industry. These measures aim to protect children from nicotine addiction whilst tackling the environmental crisis caused by disposable vapes. If you vape, sell vaping products, or simply want to understand these policy changes, here's everything you need to know about the upcoming vape tax and related regulations.

The new rules represent the most significant shift in UK vaping policy since e-cigarettes became widely available. From banning disposable vapes to introducing the first-ever vaping duty, these changes will affect millions of users and thousands of businesses across the country.

The Current Vaping Landscape in the UK

Vaping has become increasingly popular across all age groups in Britain. According to the Office for National Statistics, approximately 5.1 million people aged 16 and over used vapes or e-cigarettes in 2023. Daily vaping rates have risen to 5.9% of adults, with occasional use adding another 3.9%.

The highest usage rates appear among young adults, with nearly 16% of 16-24 year-olds now vaping. However, the most concerning trend involves children and teenagers. ASH (Action on Smoking and Health) found that 18% of 11-17 year-olds (around 980,000 children) have tried vaping, whilst 7% currently vape regularly.

Environmental concerns have also mounted as almost five million single-use vapes were discarded weekly in 2023, according to the Department for Environment, Food, and Rural Affairs. These devices contain lithium-ion batteries and circuit boards that can leak toxic compounds like cobalt and copper into ecosystems, potentially harming marine life and causing fires in waste collection vehicles.

Key Details of the UK Vape Tax

The new vaping duty will take effect on 1 October 2026, introducing a flat rate of £2.20 per 10ml of vaping liquid. This tax will apply alongside the existing 20% VAT that vaping products already attract.

The government has structured this tax to maintain vaping's role as a smoking cessation tool. Tobacco duty will increase simultaneously to preserve the financial incentive for cigarette smokers to switch to less harmful vaping products. This approach reflects the NHS position that vaping should primarily serve as part of adult smoking cessation programmes.

The Treasury expects this duty to generate significant revenue whilst deterring young people from taking up vaping. However, the tax rate remains considerably lower than tobacco duties, ensuring that vaping maintains its cost advantage over cigarettes for adult smokers seeking to quit.

Related Regulatory Changes

Disposable Vape Ban

The most immediate change took effect on 1 June 2025, when selling or supplying disposable vapes became illegal. Only reusable devices with rechargeable batteries, replaceable coils, and refillable chambers remain legal for sale.

Retailers breaking this law face minimum £200 fines in England, with repeat offences carrying prison sentences up to two years. Trading Standards officers can seize illegal single-use vapes, though consumers may still legally own existing devices.

Advertising and Marketing Restrictions

The Tobacco and Vapes Bill, currently progressing through Parliament, will ban vape advertising and sponsorship entirely. New restrictions will also limit flavours, packaging designs, and product displays that might appeal to children.

The British Medical Association has highlighted how manufacturers have deliberately targeted young people with attractive colours, branding, and appealing flavours like bubble gum or candy floss. These marketing tactics have contributed to rising youth vaping rates despite age restrictions.

Enhanced Enforcement

Authorities are intensifying crackdowns on illegal vapes, which often contain harmful chemicals or drugs beyond standard nicotine formulations. Trading Standards officers seized over six million illegal vaping products across England between 2022 and 2024, highlighting the scale of the black market problem.

Potential Impacts of the Vape Tax

Consumer Price Increases

The £2.20 per 10ml tax will significantly increase vaping costs for consumers. A typical 10ml bottle of e-liquid currently retailing for around £3-5 will see a price increase of over 40%. Heavy users purchasing larger quantities will face proportionally higher costs.

This price rise may disproportionately affect lower-income smokers who rely on vaping as their primary smoking cessation method. Public health advocates worry that increased costs might push some users back to cigarettes or toward cheaper, potentially dangerous illegal products.

Industry Transformation

Vape retailers and manufacturers must adapt quickly to these regulatory changes. Businesses will need to restructure supply chains, adjust pricing models, and ensure compliance with new advertising restrictions.

Smaller independent retailers may struggle with compliance costs and reduced profit margins, potentially leading to market consolidation. Manufacturers might focus more heavily on export markets where regulations remain less stringent.

Black Market Concerns

Higher prices often drive consumers toward illegal alternatives. The existing problem of illegal vapes containing unknown substances could worsen if legitimate products become significantly more expensive. Enforcement agencies will need additional resources to combat expanded black market activity.

Public Health Implications

The tax's impact on public health remains uncertain. Whilst higher prices might deter young people from starting to vape, they could also discourage adult smokers from switching to less harmful alternatives. The government must carefully monitor these competing effects to ensure the policy achieves its intended goals.

Expert Opinions and Industry Response

Public health organisations have offered mixed responses to the new tax. Many support measures to reduce youth vaping but express concern about potential unintended consequences for smoking cessation efforts.

The Royal College of Physicians maintains that vaping remains significantly less harmful than smoking and worry that excessive taxation might undermine its role in helping smokers quit. They emphasise the need for balanced policies that protect children whilst preserving access for adult smokers.

Vaping industry representatives argue that the tax level, combined with existing regulations, may be excessive. They point out that responsible manufacturers already avoid marketing to children and support age verification measures. However, they worry that legitimate businesses will suffer whilst illegal operators continue targeting young people without regard for regulations.

Some economists suggest the tax rate strikes a reasonable balance, generating revenue whilst maintaining vaping's cost advantage over cigarettes. They argue that modest price increases might actually improve the industry's reputation by discouraging casual youth experimentation.

Preparing for the Changes

If you currently vape, consider these steps before the tax takes effect:

  • Stock considerations: Whilst you cannot legally purchase disposable vapes after 1 June 2025, you can still own existing devices. However, consider transitioning to reusable alternatives that comply with new regulations.
  • Budget planning: Factor the new tax into your vaping budget from October 2026. The additional £2.20 per 10ml will significantly impact regular users' costs.
  • Retailer research: Identify reputable retailers who comply with age verification requirements and sell only legal products. Avoid illegal vapes that may contain dangerous substances.
  • Health considerations: If you don't currently smoke, health authorities strongly advise against starting to vape. The devices should primarily serve as smoking cessation tools for adults trying to quit cigarettes.

Looking Ahead: A Balanced Approach

The UK's new vaping tax and regulations represent a significant policy shift aimed at protecting children and the environment whilst preserving vaping's role in smoking cessation. Success will depend on careful implementation that addresses legitimate concerns without creating unintended consequences.

Monitoring will be crucial as these changes take effect. Policymakers must track youth vaping rates, adult smoking cessation success, black market activity, and environmental improvements to ensure the regulations achieve their intended goals.

The coming months will reveal how effectively these measures balance competing priorities: protecting young people from nicotine addiction, supporting adult smokers seeking to quit, generating government revenue, and addressing environmental concerns.

Stay informed about these changes through official government channels and reputable health organisations. If you're currently trying to quit smoking, consult healthcare professionals about the most appropriate cessation methods for your situation. The landscape may be changing, but support for those seeking to improve their health remains available.

Author Hannah Rubery Categories Compliance, E-Liquid Posted on

UK Disposable Vape Ban & How to Stay Compliant in 2025

As of 1st June 2025, the UK government’s ban on disposable vapes is officially in effect — a landmark change that reshapes the vape industry and signals a new era for responsible innovation.

For brand owners and retailers, this isn’t just a regulatory hurdle. It’s a clear call to evolve — fast. Whether you’re already in the vape space or planning to enter it, understanding what this ban means and how to adapt is now mission-critical.

At Xyfil, we specialise in helping brands respond to change with agility, compliance, and confidence. Here's everything you need to know.

What Is the UK Disposable Vape Ban?

The UK government has enacted legislation prohibiting the manufacture, sale, and supply of single-use disposable vape devices. This includes commonly available closed-system vapes that are designed for short-term use and cannot be refilled or recharged.

Why the ban?

  • Environmental impact: Millions of disposable devices end up in landfills or as e-waste due to non-recyclable batteries and plastic casings.
  • Youth vaping: Concerns around youth access and underage use have led to growing pressure to restrict attractive, easy-access vape formats.
  • Public health policy alignment: The move aligns with the UK’s broader public health goals, including promoting smoking cessation through safer alternatives — not single-use products.

Enforcement will fall on manufacturers, importers, and retailers — with penalties for non-compliance expected to be significant.

What This Means for Brand Owners

For vape brands and product developers, the ban represents both a challenge and an opportunity.

Key Impacts:

  • Disposables are off the table — brands can no longer rely on the fast-selling, low-maintenance format to compete.
  • Loss of market share — if you don't pivot, your brand risks becoming irrelevant in regulated markets.
  • Product reformulation and redesign — disposable devices and e-liquid formats will need to be re-engineered for reusability and compliance.

But there’s a silver lining: consumers are already shifting their preferences. And brands that act quickly can establish themselves as leaders in a post-disposable market.

What Are the Compliant Alternatives?

With disposables banned, brand owners must now focus on longer-life vape formats that meet regulatory and environmental standards.

Here’s what’s compliant — and commercially viable:

  • Refillable Vape Kits
    Open-system devices that allow users to manually refill with E-liquid.
  • Closed Pod Systems with Replaceable Pods
    Devices that use pre-filled, click-to-connect pods — offering convenience without waste.
  • Reusable Vape Hardware
    Rechargeable devices paired with compliant E-liquids; ideal for long-term users.
  • E-liquids
    Whether you prefer a freebase brand of a Nicotine salt brand, there’s also nicotine free shortfill E-liquids.

These formats aren’t just compliant — they offer longer engagement with your customers and higher lifetime value per user.

How Xyfil Supports Brands Through the Transition

Adapting to new regulations can feel overwhelming, especially if you don’t have in-house manufacturing or compliance support. That’s where Xyfil comes in.

Here’s how we help:

Turnkey Manufacturing
We manage the full process from flavour development and device sourcing to filling, branding, packaging, and logistics.

Regulatory Expertise
Our dedicated compliance team ensures your products meet UK and global regulatory standards — including TRPR, CLP, and post-ban requirements.

Custom Product Development
Need to pivot quickly? We can reformulate your best-selling flavours into pod or refillable formats in record time.

Branding & Packaging Support
Update your product’s look and feel to match its new format and sustainability ethos.

With over a decade of experience in compliant vape manufacturing, we’re trusted by brands worldwide to deliver fast, flexible, and scalable solutions.

Your Next Steps: Future-Proofing Your Brand

Now that the ban is in place, the worst move you can make is inaction.

Here’s how to start:

  1. Audit your current product range – Identify all disposable SKUs and plan alternatives.
  2. Consult with a compliance expert – Ensure your new formats will meet both UK and international standards.
  3. Partner with an agile manufacturer – Work with a partner like Xyfil to accelerate reformulation and production timelines.

Conclusion

The disposable vape ban is not the end — it’s the beginning of a smarter, cleaner, more responsible future for vaping. And for brands willing to adapt, it’s a rare opportunity to lead the next generation of innovation.

At Xyfil, we’re here to make that transition seamless. From idea to shelf, we help brands stay compliant, competitive, and future-ready.

Author Hannah Rubery Categories Compliance, E-Liquid, Regulations Posted on

The UK Disposable Vape Ban: What It Means & How to Prepare

As of June 1st, 2025, the UK will officially ban the sale and manufacture of single-use disposable vapes. This regulatory shift is set to have a major impact on the vaping industry—from manufacturers and distributors to white-label brands and retailers. While this change presents a significant challenge, it also opens the door to innovation, sustainability, and long-term growth.

At Xyfil, we’re committed to helping our partners stay ahead of regulatory changes and future-proof their businesses. Here’s what you need to know about the upcoming ban and how you can prepare for what’s next.

What Is the UK Disposable Vape Ban?

The UK Government has announced that, effective June 1st, 2025, the manufacture and sale of single-use disposable vapes will be prohibited. The legislation is part of a wider initiative aimed at reducing environmental waste, protecting youth from nicotine addiction, and supporting the UK’s public health goals.

Key drivers behind the ban include:

  • Rising concerns over youth vaping
  • Significant environmental waste from non-recyclable devices
  • Pressure to meet net-zero and circular economy targets

This means brands relying heavily on disposables must act fast to adapt and remain compliant.

How the Ban Will Impact Vape Brands

Whether you’re a white-label brand or a large-scale distributor, this regulation will change the way you operate. Key implications include:

  • Loss of Key Product Lines: Many of today’s top-selling products will no longer be allowed on the market.
  • Stock Management Pressures: Businesses must sell through or remove existing disposable inventory before the ban.
  • Regulatory Risks: Non-compliance could lead to fines, brand damage, or delisting from major retailers.
  • Brand Identity Shifts: Companies built around disposable convenience will need to pivot fast to retain their market share.

Key Challenges to Anticipate

1. Overstock Dilemmas

Distributors and retailers may find themselves holding unsellable stock after June 1st. Efficient forecasting and clearance strategies will be essential.

2. Customer Retention Risks

Consumers who rely on the simplicity of disposables may be hesitant to switch. Education and accessible alternatives are key to keeping them onboard.

3. Innovation Under Pressure

Brands must quickly pivot to alternative product formats, ensuring quality and compliance without sacrificing the user experience.

How Vape Brands Can Prepare for the Ban

To stay competitive and compliant, brands should act now. Here’s how:

Conduct a Product & Compliance Audit

Evaluate your current product range and packaging for any non-compliant items. Prioritise the transition of high-performing disposable SKUs into alternative formats.

Communicate with Retail Partners

Work with your retail channels to develop sell-through strategies and help them prepare for the product switch.

Invest in Product Development

Now’s the time to diversify your portfolio. Consider developing refillable pod systems, closed-loop devices, or rechargeable disposables with replaceable pods—formats more likely to remain compliant.

Educate Your Consumers

Use your platform to guide users through the transition. Highlight sustainable, easy-to-use options that offer a similar experience to disposables.

Reposition Your Brand

Refocus your messaging around sustainability, longevity, and responsible vaping. Use this shift as a chance to align your brand with future-forward values.

How Xyfil Can Support Your Transition

At Xyfil, we specialise in helping brands adapt, innovate, and thrive in a rapidly evolving regulatory landscape. Here’s how we can help:

White-Label & OEM Product Development

We help businesses create custom, compliant vape products—from concept to shelf. Our experts are already developing next-gen devices that meet post-ban requirements.

In-House R&D Team

Our innovation team works with partners to reformulate and redesign vaping solutions, maintaining performance while staying within new legal frameworks.

UK-Based Manufacturing

With ISO-certified facilities and TPD compliance expertise, we provide scalable manufacturing with full regulatory assurance.

Sustainable Solutions

We’re leading the way in designing eco-conscious vaping alternatives—from recyclable materials to longer-lasting, refillable devices.

The Opportunity Behind the Ban

This is more than just a challenge—it’s a turning point for brands to lead the industry forward. The ban gives innovative businesses the chance to:

  • Launch new product lines built on sustainability and technology
  • Attract environmentally-conscious consumers
  • Set new standards for quality and compliance

Brands that move swiftly will have first-mover advantage in a newly shaped market.

Final Thoughts

The UK disposable vape ban marks a significant shift—but with the right strategy, it can be a launchpad for growth, not a setback. The future of vaping is sustainable, compliant, and consumer-focused. At Xyfil, we’re here to make that future possible for your brand.

Get in touch today to find out how we can help you transform your product range and prepare for success in a post-disposable world.

Author Pradip Suwal Leave a comment Categories Compliance, E-Liquid Posted on

How E-Cigarette Manufacturers Can Achieve RoHS 2012 Compliance

To comply with The Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Regulations 2012 (RoHS 2012), e-cigarette manufacturers must follow a structured approach involving material selection, testing, documentation, and certification.

Steps to Achieve RoHS Compliance

Step 1: Identify Restricted Substances in Components

E-cigarettes contain multiple electronic components (e.g., batteries, circuit boards, heating elements) that may have lead, mercury, cadmium, or other restricted substances. Manufacturers should work with suppliers to source RoHS-compliant materials for lithium-ion batteries, circuit boards, soldering materials, heating coils, metal parts, and casings, ensuring they avoid restricted substances.

Step 2: Conduct Material Testing and Analysis

Manufacturers must conduct material testing to confirm RoHS compliance using approved methods like X-ray fluorescence (XRF) screening, Inductively Coupled Plasma Mass Spectrometry (ICP-MS) and Gas Chromatography-Mass Spectrometry (GC-MS). These tests can be carried out by accredited third-party laboratories that issue RoHS compliance certificates.

Step 3: Maintain Technical Documentation

Manufacturers must maintain comprehensive technical documentation to demonstrate RoHS compliance, including material declarations from suppliers, test reports from certified laboratories, a Bill of Materials (BoM) listing all components, risk assessment reports, a Declaration of Conformity (DoC), and UKCA/CE marking records, which are necessary for selling in the UK and EU. These records ensure ongoing compliance and transparency in the manufacturing process.

Step 4: Apply UKCA/CE Marking and RoHS Labelling

Upon confirming compliance with the RoHS Directive, manufacturers are required to affix the UKCA or CE marking to their products. These markings serve as the sole indicators of conformity with RoHS requirements. The use of additional symbols such as the "RoHS Tick," "RoHS Compliant," or similar markings is prohibited.

  • Products sold in Great Britain (GB) must carry the UKCA marking instead of CE.
  • Products sold in Northern Ireland (NI) must still comply with EU RoHS and carry the CE mark.
  • Manufacturers may need dual certification (UKCA + CE) if selling in both GB and the EU.
  • The UKCA/CE mark should be placed on the product itself. However, if this is not possible due to the product's size or shape, it can appear on the packaging or in the product documentation.
  • The UKCA mark must be at least 5mm in height. Larger sizes are acceptable as long as the proportions are maintained.
  • The mark should be easily visible, legible, and permanently attached to the product or its packaging.

Step 5: Regular Audits and Supply Chain Monitoring

Manufacturers should conduct regular supplier audits to ensure that materials consistently meet RoHS requirements and periodically re-test products, particularly when switching suppliers or materials, to maintain ongoing compliance.

Restriction of Hazardous Substances (RoHS) labelling requirements:

These labelling requirements ensure that products meet UK/EU standards for safety, health, and environmental protection, as outlined in the UKCA/CE marking regulations.

Manufacturer’s labelling obligations
1. CE (or UKCA) Marking:a) The CE (or UKCA) mark must be visible on the product to indicate that the product conforms to the essential health and safety requirements of relevant European (CE) or UK regulations (UKCA).
b) The mark should typically be at least 5mm in height. If the product size doesn't permit this (e.g., very small products), a size exclusion might apply, allowing for a smaller mark. However, this must still be legible and identifiable.
2. RoHS Status Indication:The CE and UKCA marks are the sole indicators of a product's conformity with the RoHS Directive. Affixing additional symbols such as the "RoHS Tick," "RoHS Compliant," or similar markings is prohibited.
3. Marking Coverage:The CE or UKCA mark must be on the product itself, but if it is not feasible due to the product's size or shape, it can appear on the packaging or in the product documentation. Additional markings (e.g., safety certifications, compliance symbols) can also appear alongside the CE/UKCA mark, but they should not obscure it.
4. Product Identification:There should be a clear and visible identifier like a model number, batch number, or serial number to help with product traceability.
5. Manufacturer's Information:The manufacturer's name, trademark, or trade name must be clearly displayed.
6. Manufacturer's Address:The manufacturer's postal address should be provided, which helps authorities or consumers contact the manufacturer in case of issues with the product.
7. Address Location:The manufacturer's address should be within the relevant regulatory jurisdiction, whether the UK or the EU, to ensure compliance with local laws. For UKCA, it should be a UK address, and for CE marking, it could be within the EU or European Economic Area (EEA).
Importer's Labelling Obligations (Applicable if the manufacturer is based outside the UK)
8. Importer’s Information:The importer’s name, trademark, or trade name should also appear on the product, especially if the product is imported into the UK from a non-UK manufacturer. This ensures traceability for imported products.
9. Importer’s Address:The importer’s address must be included. This helps authorities track and reach out to the importer for compliance purposes.
Indelibility (Only applicable if the CE mark is present on the product)
10. Mark Durability:The CE mark must be durable and should not be easily removed, ensuring that it stays legible throughout the product's lifespan.
11. Mark Resistance:The CE mark should be resistant to gentle rubbing or wiping. It should remain intact, even when cleaned, to avoid the risk of the mark becoming unreadable.

Waste Electrical and Electronic Equipment (WEEE) labelling requirements:

These labelling requirements are mandated by the Waste Electrical and Electronic Equipment (WEEE) Directive to ensure proper disposal and recycling of electronic products. Compliance with these obligations helps protect the environment and promotes the sustainable management of electronic waste

Manufacturer's Labelling Obligations under the WEEE Directive
1. Affixing the WEEE Symbol:The crossed-out wheeled bin symbol must be clearly displayed on each item of electrical or electronic equipment. This symbol indicates that the product must not be disposed of in regular household waste and should be separately collected for recycling or disposal.
2. Symbol Visibility and Durability:The WEEE symbol must be clearly visible, legible, and indelible on the product. It should remain intact throughout the product's lifetime and should be durable enough not to fade or be easily removed by normal handling or cleaning.
3. Symbol on Packaging and Documentation:The crossed-out wheeled bin symbol should also appear on the packaging, user instructions, and any warranty documents associated with the product.
4. Exceptions Due to Product Size or Function:In cases where the product is too small or if the function of the product makes it difficult to display the symbol directly on the product, the WEEE symbol can be placed on the packaging, user instructions, or warranty documents instead.
5. Date of Manufacture or Market Release:The date of manufacture or market release of the product should be indicated on the product. If the date cannot be directly marked on the product due to space limitations, a black bar beneath the WEEE symbol may be used to indicate that the product was placed on the market after the implementation of the WEEE Directive.
6. Durability of Date Mark:The date mark on the product must be durable to ensure it remains visible and accurate throughout the product's lifecycle.
Author Pradip Suwal Categories Compliance, E-Liquid, Regulations Posted on

RoHS (Restriction of Hazardous Substances) Regulations 2012

The Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Regulations 2012 (RoHS 2012) is a UK regulation designed to limit the presence of hazardous substances in electrical and electronic equipment (EEE) to protect human health and the environment. It aligns with the European Union’s RoHS Directive (2011/65/EU) and establishes rules for manufacturers, importers, and distributors to ensure compliance.

RoHS 2012 helps reduce environmental contamination and human exposure to toxic substances, promotes sustainable electronic waste management, and encourages the development of safer, more environmentally friendly electronic products.

Key Aspects of RoHS 2012

- Restricted Substances and Limits

RoHS 2012 prohibits the use of specific hazardous substances in EEE, with the following maximum concentration values by weight in homogeneous materials:

SubstanceRestricted Limit (%)Restricted Limit (ppm)
Lead (Pb) CAS No 7439-92-10.11,000
Mercury (Hg) CAS No 7439-97-60.11,000
Hexavalent Chromium (Cr(VI)) CAS No 18540-29-90.11,000
Cadmium (Cd) CAS No 7440-43-90.01100
Polybrominated Biphenyls (PBB) CAS No 59536-65-10.11,000
Polybrominated Diphenyl Ethers (PBDE) CAS No 32534-81-90.11,000
Bis (2-ethylhexyl) Phthalate (DEHP) CAS No 117-81-70.11,000
Butyl Benzyl Phthalate (BBP) CAS No 85-68-70.11,000
Dibutyl Phthalate (DBP) CAS No 84-74-20.11,000
Diisobutyl Phthalate (DIBP) CAS No 84-69-50.11,000

- Scope of the Regulation

The regulation applies to most electrical and electronic equipment, including household appliances (e.g., refrigerators, washing machines, vacuum cleaners), IT and telecommunications equipment (e.g., computers, phones, servers), consumer electronics (e.g., TVs, audio systems), lighting equipment (e.g., LED lamps, fluorescent tubes), electrical tools (excluding large industrial tools), toys, leisure and sports equipment, medical devices, monitoring and control instruments, automatic dispensers, and other electronic devices.

However, certain equipment such as military and aerospace applications, large-scale industrial tools, and specific medical devices may be exempt.

- Compliance and Responsibilities

Manufacturers, importers, and distributors are responsible for ensuring their products comply with substance restrictions, conducting conformity assessments, and maintaining technical documentation. They must affix the CE/UKCA marking to compliant products, issue a Declaration of Conformity (DoC) confirming compliance, and retain compliance records for at least 10 years. Additionally, they must take corrective action for any non-compliant products.

- Enforcement and Penalties

The UK Office for Product Safety and Standards (OPSS) enforces RoHS compliance. Penalties for non-compliance can include:

  • Fines and legal action.
  • Product recalls or market withdrawal.
  • Reputational damage for businesses.

- Alignment with EU and UK Post-Brexit Rules

Although the UK left the EU, RoHS 2012 remains in force in Great Britain, with separate but aligned regulations in Northern Ireland, which follows EU RoHS rules under the Northern Ireland Protocol.

Importance of RoHS 2012 for E-Cigarette Manufacturers

E-cigarette manufacturers must comply with the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Regulations 2012 (RoHS 2012) because e-cigarettes (vapes) fall under the category of electrical and electronic equipment (EEE). Even nicotine-free vape devices fall under the scope of RoHS 2012 regulations. Compliance is crucial for legal, safety, environmental, and marketability reasons.

- Legal Compliance and Market Access

RoHS 2012 mandates compliance for all electrical and electronic products, including e-cigarettes, to ensure safety and environmental protection in the UK. Manufacturers must meet these standards and apply the CE/UKCA marking to access the market legally. Non-compliance can lead to fines, recalls, or bans, jeopardizing business operations and profitability.

- Consumer Safety

E-cigarettes contain electrical components (e.g., batteries, circuit boards, heating elements) that that must be free from hazardous substances like lead, cadmium, mercury etc to protect consumer health. Exposure to heavy metals can pose serious risks if inhaled or leached from device materials. Using safer, RoHS-compliant materials minimizes contamination, ensuring long-term safety for users.

- Environmental Protection

E-cigarettes contribute to electronic waste (e-waste), and improper disposal can release toxic substances like lead and cadmium into the environment, contaminating soil and water. RoHS restricts the use of these harmful materials, while using eco-friendly components enhances recyclability and reduces the environmental impact of discarded vape devices.

- Quality and Product Durability

RoHS compliance encourages manufacturers to use higher-quality, safer materials, enhancing the durability and performance of e-cigarettes. Substandard components can degrade quickly, leading to safety hazards like battery leaks, overheating, or explosions. By ensuring compliance, manufacturers reduce the risk of electronic failures and recalls, thereby boosting consumer trust in their products.

- International Trade and Reputation

RoHS-compliant e-cigarettes meet international safety standards, making it easier to export to markets such as the EU, UK, and the UAE. Manufacturers with a strong reputation for compliance and sustainability build trust with consumers and attract eco-conscious buyers, enhancing their brand's appeal globally.

Author Hannah Rubery Leave a comment Categories E-Liquid, Regulations Posted on

Bulgaria’s Vape Ban and What It Means for the Industry

Bulgaria has been sparking debates among vapers, vape brand owners, and policymakers. Initially proposed as a complete prohibition, the vape ban has shifted focus, raising crucial questions about its implications on both industry and public health.

This post examines Bulgaria’s evolving stance on vaping laws, the challenges posed by European Union (EU) regulations, and what the potential restrictions could mean for brands and users alike.

The Initial Proposal and Its Evolution

On 12 February 2025, the Bulgarian National Assembly unanimously voted for a bill to ban all vaping products, including zero-nicotine variants. This sweeping move aimed to eliminate the sale, distribution, and advertising of e-cigarettes across the country. The decision came in response to rising concerns around vaping products, spurred by a tragic incident involving a black-market THC vape.

However, this ambitious total ban faced immediate complications. By late February, Bulgarian lawmakers started revising their approach. Now, they are considering alternatives like banning only disposable vapes or flavoured products, instead of outlawing vaping entirely.

The revision isn’t just about practicality; it also highlights the difficulties of navigating EU regulations, which govern vaping products as legal consumer goods across member states.

EU Regulations and the Complexity of a Total Ban

Implementing a full ban on vaping products in Bulgaria would be incredibly challenging due to EU laws and the bloc's single-market economy principles.

Under the EU’s 2014 Tobacco Products Directive (TPD), vaping products are legal and regulated. This makes outright bans difficult to justify within the framework of the single market, where goods that comply with EU regulations are allowed to be sold freely across member states. Any national restrictions must be notified to the European Commission through the Technical Regulations Information System (TRIS), a process that allows EU citizens and member states to provide feedback on proposed laws.

As the chairman of Bulgaria’s health committee, Kostadin Angelov, noted, pursuing a full ban could take years due to likely objections at the EU level. Such a measure may even be deemed as market interference, rendering it practically impossible to implement.

By comparison, bans on disposable vapes or flavoured products stand a greater chance of securing approval under the TRIS framework. Similar restrictions have been approved in other European countries, making this a more viable path for Bulgarian lawmakers.

The Focus Shifts to Disposable Vapes and Flavours

Shifting the focus towards banning disposable vapes or flavoured products offers a less contentious alternative for the Bulgarian government. Disposable vapes, often criticised for their environmental impact, and flavoured products, perceived as appealing to younger demographics, have already been targeted by restrictions in other EU countries. These types of bans could be enacted more quickly, taking just a few months once permission is granted through the TRIS system.

Despite being less dramatic than a total ban, these restrictions are still significant. Disposable vapes make up a large portion of the vaping market due to their affordability and convenience. Likewise, flavoured products play a critical role for users transitioning away from traditional cigarettes. According to the World Vapers’ Alliance (WVA), access to flavours is a key factor in helping smokers quit and maintain their switch to safer alternatives.

Implications for Vapers and Vape Brands

For vapers, any form of restriction could reduce access to regulated vaping products. The WVA has warned that limitations, particularly on widely used items like disposable vapes, could push users back towards smoking or unregulated black-market products. Bulgaria already has the highest smoking rate in the EU, with 37% of adults smoking, and restricting harm-reduction tools could hinder efforts to reduce this alarming figure.

For vape brands, these developments present both challenges and opportunities:

  • Compliance Hurdles: Companies operating in Bulgaria may need to adapt swiftly to new regulations, potentially phasing out disposable products or altering their flavour offerings.
  • Market Shifts: A flavour ban could drive demand for unflavoured or tobacco-flavoured E-liquids, requiring brands to pivot their product lines to remain competitive.
  • Black Market Risks: The banning of disposable vapes or flavours could inadvertently fuel illicit trade, similar to what has happened in other regions with restrictive vaping laws.

Brands with a strong focus on community engagement and harm-reduction advocacy may find opportunities to influence the development of more balanced, evidence-based regulations.

A Broader Debate on Harm Reduction

Bulgaria’s attempt to tackle vaping through restrictive measures has reignited an ongoing debate about harm-reduction strategies. Countries like Sweden, New Zealand, and the UK have embraced harm reduction and are on track to achieve "smoke-free" goals. By contrast, Bulgaria’s high smoking rate underscores the importance of providing safer alternatives rather than limiting access to them.

The WVA has strongly criticised Bulgaria’s proposed ban, stating that it ignores evidence-based policymaking. Their open letter to lawmakers urges the government to adopt regulations that promote harm reduction, such as stricter enforcement against black-market products and improved public education on vaping safety.

What’s Next for Vaping in Bulgaria?

The outcome of Bulgaria’s legislative process could have far-reaching implications for the vaping industry across Europe. Whether the focus remains on disposables, flavours, or something else entirely, this situation highlights the need for balanced regulations that protect public health without stifling access to harm-reduction tools.

For vapers and vape brand owners in Bulgaria, staying informed and engaged in the legislative process will be key. Engaging with advocacy groups like the WVA can help amplify voices calling for sensible, evidence-based approaches to regulation.

Author Hannah Rubery Categories Compliance, E-Liquid, Regulations Posted on

Understanding CLP Regulation for E-Liquid Manufacture

Co-written by Pradip Suwal and Hannah Rubery.

The Classification, Labelling, and Packaging (CLP) Regulation (EC) No 1272/2008 establishes a unified framework across the European Union for classifying, labelling, and packaging chemicals. Aligned with the United Nations' Globally Harmonized System (GHS), it ensures chemical hazards are communicated clearly and consistently. By mandating accurate warning labels and comprehensive safety information, the regulation aims to protect individuals and promote the safe handling, transport, and use of chemicals.

Importance of CLP Compliance for E-Liquid Manufacturers

The CLP Regulation is a critical framework for e-liquid manufacturers, governing the classification and labelling of nicotine and other components like propylene glycol, glycerol, and flavourings. Its purpose is to ensure consumers are fully informed of any potential risks associated with these products.

Compliance with CLP is not just a legal requirement—it’s essential for building consumer trust and maintaining market access. Failure to comply can lead to heavy penalties, reputational damage, and restricted market opportunities. Here’s why the CLP Regulation plays a vital role for e-liquid manufacturers:

  • Ensuring Consumer Safety: CLP regulations provide clear and accurate hazard information, enabling consumers to use e-liquids safely. This is especially important for nicotine-containing products, where risks like toxicity or irritation need to be clearly communicated.
  • Meeting Legal Obligations: Compliance with CLP is mandatory for manufacturers operating within the EU. Non-compliance can result in severe consequences, including fines, product recalls, or outright bans.
  • Securing Market Access: Aligning with CLP standards allows manufacturers to sell their products in the EU and other markets with similar regulations. This not only ensures legal market entry but also boosts credibility and expands global reach.
  • Protecting the Environment: CLP encourages manufacturers to assess and minimize the environmental impact of their products, including the safe handling and disposal of chemicals to prevent harm to ecosystems.

For E-liquid manufacturers, adherence to the CLP Regulation is more than just a procedural necessity—it’s a cornerstone of safe practices, legal compliance, and long-term success in a competitive and regulated market.

Implementing CLP Regulations in E-Liquid Manufacturing

E-liquids containing nicotine are regulated under the CLP Regulation, requiring manufacturers to accurately classify and label their products. This process is based on the nicotine concentration and any other hazardous properties. It involves identifying appropriate hazard categories, selecting relevant pictograms, assigning signal words, and crafting precise hazard statements.

1.   Classification

The Tobacco Products Directive (TPD) mandates that e-liquids must contain only high-purity ingredients, with the exception of nicotine. All other components must be safe for human health in both their heated and unheated states. Consequently, the acute toxicity classification of e-liquids is primarily determined by their nicotine content. In some cases, certain flavouring ingredients may also influence this classification. However, when evaluating e-liquids, the concentration of all ingredients should be taken into account.

This article provides general guidance on the CLP classification of e-liquid mixtures, with a particular emphasis on nicotine content. The impact of flavouring ingredients is beyond the scope of this document. Instead, the acute toxicity of e-liquid formulations will be assessed solely based on their nicotine concentration.

Nicotine (CAS No. 54-11-5) is classified under Annex VI of the CLP Regulation with the following hazard categories:

Hazard Class & CategoryHazard Statement, Pictogram & Signal WordAcute Toxicity Estimate (ATE)
Acute Tox. 2 (Oral)H300: Fatal if swallowed.

Danger
5 mg/kg
Acute Tox. 2 (Dermal)H310: Fatal in contact with skin.

Danger		70 mg/kg
Acute Tox. 2 (Inhalation)H330: Fatal if inhaled.

Danger		0.19 mg/L (powder/mist)
Aquatic Chronic 2H411: Toxic to aquatic life with long-lasting effects.

Warning		-

Using the ATE values provided by ECHA's Committee of Risk Assessment Experts (RAC) and the formula outlined in Annex 1 of the CLP Regulation:

  • ATEmix represents the estimated acute toxicity of the mixture, while ATEi refers to the acute toxicity of each individual component. The classification of refill liquids is determined based on the nicotine concentrations they contain.

Table below shows the classification of refill fluids according to CLP Regulation, based on the harmonized classification approved for the 13th ATP.

Nicotine ConcentrationClassification (including pictograms and H phrases)
0% ≤ Conc. < 0.25%Not classified as a hazardous mixture.
0.25% ≤ Conc. < 1.7%Acute Tox. 4 H302: Harmful if swallowed.

Warning
1.7% ≤ Conc. ≤ 2.0%Acute Tox. 3 H301: Toxic if swallowed.

Danger

2. Labelling

Once E-liquids are classified, they must be labelled according to CLP guidelines. Labels must include:

  • Product Name: The exact name of the E-liquid.
  • Hazard Pictograms: Relevant symbols, such as the skull and crossbones for toxicity or the exclamation mark for irritants.
  • Signal Word: "Danger" or "Warning," depending on the hazard severity.
  • Hazard Statements: Specific dangers, e.g., "Toxic if swallowed" or "Causes skin irritation."
  • Precautionary Statements: Safe handling instructions, e.g., "Keep out of reach of children" or "Wear protective gloves."
  • Nicotine Content: The nicotine concentration in mg/ml.
  • Supplier Information: The manufacturer’s or supplier’s name, address, and contact details.

3. Packaging

E-liquids with high nicotine concentrations must comply with CLP guidelines for safe packaging. To prevent accidental exposure, particularly for children, child-resistant packaging is mandatory for all nicotine-containing products, significantly reducing the risk of poisoning.

Additionally, E-liquids must be stored carefully to minimize chemical degradation, fire hazards, or accidental spills. Proper storage involves using well-suited containers that are clearly labelled and fully compliant with CLP standards for safe handling.

Conclusion

Adhering to the guidelines for E-liquid labelling and packaging is essential to ensure consumer safety and compliance with legal standards. Proper labelling, child-resistant packaging, and careful storage all play a vital role in minimising risks associated with these products.

It is important to note that the regulations governing E-liquids and nicotine-containing products have been updated as of November 2024, reflecting the latest safety and compliance measures. All manufacturers and suppliers are urged to review these changes thoroughly to guarantee full compliance with current standards.

Author Hannah Rubery Categories Compliance, E-Liquid, Regulations Posted on

Need to Know Updates to the CLP Regulations (2024/2865)

Co-written by Pradip Suwal and Hannah Rubery.

On November 20, 2024, the European Union announced a pivotal update to chemical regulations, publishing Regulation (EU) 2024/2865 in the Official Journal. This amendment revises the Classification, Labelling, and Packaging (CLP) Regulation (EC) No 1272/2008, introducing substantial changes to how chemical substances and mixtures are classified and labelled across the EU, with many of these changes looking to take effect in 2026.

Key Updates:

1. Classification of Substances with Multiple Constituents:

Regulation (EU) 2024/2865 introduces key updates to the classification of complex substances, requiring hazard assessments to be based on individual components rather than their overall composition. This approach prevents the under-classification of substances where hazardous ingredients may be diluted or blended.

The regulation also mandates the evaluation of endocrine-disrupting (ED) and persistent, bioaccumulative, and toxic (PBT) properties using constituent-level data. Notably, plant-derived substances are granted a temporary exemption to allow for further scientific research. By addressing regulatory gaps, these changes aim to ensure more accurate hazard classifications while enhancing protections for both consumers and the environment.

2. Labelling Requirements:

(i)   Digital Labelling: The regulation introduces the option for digital labels, allowing certain label elements to be provided in digital form via a data carrier on the physical label or packaging. However, this is voluntary and complements the physical label.

(ii)  Fold-Out Labels: Fold-out labels are now permitted for all products, provided they meet specific formatting and content requirements. This flexibility allows for the inclusion of necessary hazard information without compromising label readability or design.

(iii) Mandatory EU-based suppliers for online sales: One of the key enforcement measures in Regulation (EU) 2024/2865 is the requirement for a mandatory EU-based supplier for online sales of hazardous substances and mixtures. This change closes a major regulatory gap that previously allowed non-EU sellers to bypass CLP compliance when selling chemicals directly to EU consumers.

(iv) Minimum Dimensions and Font Sizes: The regulation specifies the following minimum dimensions for labels and pictograms, along with the minimum font sizes based on the capacity of the package:

Package CapacityMinimum Label Dimensions (mm)Minimum Pictogram Dimensions (mm)Minimum Font Size (x-height in mm)
≤ 0.5 litresIf possible, at least 52 × 74Not smaller than 10 × 10 If possible, at least 16 × 161.2
> 0.5 L ≤ 3 LAt least 52 × 74At least 16 × 161.4
> 3 L ≤ 50 LAt least 74 × 105At least 23 × 231.8
> 50 L ≤ 500 LAt least 105 × 148At least 32 × 322.0
> 500 litresAt least 148 × 210At least 46 × 462.0

Note: For packages not exceeding 0.5 litres, the specified dimensions should be applied if possible. If not, the pictogram dimensions should be no smaller than 10 × 10 mm.

Additional Formatting Requirements:

To further ensure label readability, the regulation mandates:

  • Text Colour and Background: Text must be printed in black on a white background.
  • Font Style:  A single font that is easily legible and without serifs shall be used
  • Line Spacing: The distance between two lines of text must be at least 120% of the font size.
  • Letter Spacing: Adequate spacing between letters to ensure the selected font is easily readable.

3. Poison Centre Notifications (PCN):

The updated regulations impose new responsibilities on distributors, requiring them to submit poison centre notifications when selling hazardous mixtures across borders or rebranding them. Furthermore, ECHA now has the authority to store and manage emergency response data on behalf of Member States. Unlike the 2008 CLP regulations, which only required manufacturers and importers to submit notifications, these updates address regulatory gaps and ensure poison centres receive accurate and complete information.

4. Promotion of Non-Animal Testing:

The updated regulations encourage the adoption of new approach methodologies (NAMs), including in vitro techniques and computational models, for hazard classification. This marks a significant shift away from the heavy reliance on animal testing seen under CLP 2008. By prioritizing modern, ethical alternatives, the changes reflect the EU's commitment to eventually phasing out animal testing in favour of more advanced and humane methods.

5. New Hazard Classes:

The updated classification criteria introduce two important hazard categories: Endocrine Disruptors (EDs) and Persistent, Mobile, and Toxic (PMT) substances, along with Very Persistent, Very Mobile (vPvM) substances. Endocrine Disruptors are further divided into Categories 1 and 2, addressing risks to both human health and the environment. PMT and vPvM substances, on the other hand, pose a significant threat to water resources.

These revisions fill critical gaps left by the 2008 CLP regulation, which did not specifically account for these classes. By aligning EU legislation with the latest scientific advancements, the updates strengthen chemical risk assessments and promote better protection for people and the planet.

6. Advertising and Distance Selling:

The revised rules for advertising and distance selling now enforce stricter standards. Ads for hazardous chemicals must prominently display hazard pictograms, signal words, and hazard statements. Additionally, misleading terms such as "non-toxic" or "eco-friendly" are prohibited when referring to hazardous substances.

Unlike the previous CLP 2008 regulation, which only required hazard categories to be mentioned in advertisements, the new guidelines provide clearer, more detailed hazard information across both traditional and digital platforms, ensuring greater transparency and consumer safety.

Conclusion

Compliance with CLP regulations is crucial for E-liquid manufacturers to ensure product safety and meet legal requirements. Nicotine-containing E-liquids, in particular, demand meticulous attention to classification, labelling, and packaging according to nicotine strength. Adhering to these guidelines not only safeguards consumers but also helps manufacturers avoid legal risks and foster trust in their brand.

Most of these amendments will come into effect from the 1st July 2026, with some rules like those on formatting, applicable from 1st January 2027. Products which have been placed on the market within these periods do not need to be re-labelled and re-packaged based on the new rules, but they can continue to be in the supply chain until 1 July 2028 and 1 January 2029 respectively. 

Author Hannah Rubery Categories Compliance, E-Liquid, Regulations Posted on

Disposable Vape Ban in the UK – Single-use vs Reusable

Co-written by Pradip Suwal and Hannah Rubery.

Starting the 1st of June 2025, the UK will implement a nationwide ban on the sale, offering for sale, or possession for sale of all single-use or disposable vapes, both online and in physical stores. This prohibition includes all disposable vapes, regardless of whether they contain nicotine. However, reusable vapes—those that can be recharged and refilled—will remain legal to sell.

The primary goal of this ban is to address the environmental damage caused by single-use vapes, which contribute to litter, waste, and safety hazards such as fires. The legislation applies across all regions of the UK, including England, Scotland, Wales, and Northern Ireland, although enforcement measures may differ between these areas.

Businesses, including retailers and wholesalers, must adapt to the new regulations surrounding vape devices. Under the law, a device will only be deemed reusable if it is both rechargeable and refillable, with easily replaceable components such as coils or pods. Vapes that cannot be refilled or feature non-replaceable parts will be classified as single-use and, therefore, subject to the upcoming ban.

Failure to comply with these regulations could lead to serious consequences, including fines, product confiscation, or even imprisonment. Penalties vary by region, but businesses must ensure their products align with the new standards. Additionally, they should be prepared to provide evidence of compliance during inspections.

In this article, we’ll break down the differences between single-use and reusable vapes, offer clear examples, and highlight which devices will be impacted by the ban taking effect in June 2025.

Single-Use or Disposable Vapes: Explained

Single-use or disposable vapes are designed for one-time use and are meant to be discarded after use. These devices cannot be reused in any capacity. Even if a vape has a rechargeable battery but cannot be refilled with E-liquid, it is still classified as a disposable vape. Similarly, if a vape is refillable but lacks a rechargeable battery, it is also considered single-use.

When is a Vape NOT Rechargeable?

  • It has a battery that cannot be recharged.
  • It features a non-replaceable coil. The coil, which heats the e-liquid, is typically replaceable in reusable vapes, allowing users to replace it or the pod/cartridge that contains it.

When is a Vape NOT Refillable?

  • It uses a single-use container, such as a pre-filled pod, which cannot be replaced or refilled with E-liquid.
  • The container is not designed to be refilled or replaced.

Examples of Single-Use Vapes:

  • Devices with a fixed mouthpiece, tank, and battery, where the liquid and coil are inaccessible—even if the device includes a USB port for recharging.
  • Devices that allow users to refill the tank and recharge the battery but have a non-replaceable, encased coil as the coil cannot be replaced once it burns out.
  • Devices that appear reusable but do not give users the option to purchase refillable E-liquid, pre-filled pods, or replacement coils.

Key Criteria for Reusable Vapes:

For a vape to be classified as reusable, it must meet the following conditions:

  • The battery is rechargeable.
  • The device is refillable with E-liquid.
  • Essential parts, such as coils or pods, can be easily replaced.

Any device that fails to meet these requirements is considered a single-use vape. Under new regulations in the UK, these disposable devices will be banned starting 1 June 2025.

Reusable Vapes: What Sets them Apart?

A reusable vape is specifically designed for multiple uses and must meet the following criteria:

Rechargeable Battery:

The device must feature a rechargeable battery, distinguishing it from single-use, disposable vapes.

Refillable with E-liquid:

It should allow the user to refill it with E-liquid or replace the e-liquid container in one of two ways:

  • Filling the tank or cartridge directly with E-liquid.
  • Inserting pre-filled pods that come with E-liquid already inside.

Replaceable Coil:

If the vape uses a coil to heat the e-liquid and produce vapour, the coil must be replaceable by the average user. This can be done in two ways:

  • Replacing the coil itself.
  • Replacing a pod or tank that contains the coil. For some devices, once the coil within a pod or tank is spent, the entire pod or tank is replaced. Pods or tanks can be either disposable or refillable, depending on the device.

Key Requirement:

Refills—whether in the form of E-liquid bottles or replacement pods—must be readily available for purchase, either online or in-store.

Examples of Reusable Vapes

Refillable Devices:

A device with a refillable chamber, pod, or tank, paired with a rechargeable battery and a replaceable coil. Users can refill the chamber through a designated port, replace the coil directly, and recharge the battery via USB or USB-C.

Pod-Based Devices:

These devices use either pre-filled pods (replaced when empty) or refillable pods (replenished with separately purchased e-liquid). In pre-filled pods, the coil is replaced along with the pod. In refillable pods, users can replace the coil independently. Both types require a rechargeable battery, charged via USB or USB-C.

Compliance Note

Businesses selling reusable vapes are legally required to provide proof of compliance if requested by enforcement authorities. During inspections, they must demonstrate that their products meet the outlined criteria, ensuring the devices are legally defined as "reusable."

Enforcement of the New Regulation

Local regulatory officers will oversee the enforcement of the regulations. For example, in England, local Trading Standards authorities will have the power to impose civil sanctions. These may include issuing stop notices, levying fines of up to £200, and, in severe cases, pursuing legal action that could result in imprisonment for individuals who fail to comply and continue selling prohibited disposables.

For more information regarding specific enforcement for England, and Wales, see the government guidance.

Conclusion

The new regulations surrounding single-use vapes mark a significant step towards reducing environmental waste and promoting sustainable practices. Businesses must ensure they comply with these guidelines to avoid penalties and support a greener future. By adapting to these changes, both retailers and consumers can contribute to a positive impact on the environment.

Author Hannah Rubery Categories E-Liquid, Regulations Posted on

Vape Industry Outlook and Trends to Watch in 2025

The vape industry is undergoing a time of profound transformation. With advancements in technology, shifting consumer behaviours, and increasing regulatory scrutiny, industry professionals—be it retailers or brands—must keep pace with change to stay competitive.

This year, the global vape market is expected to cross $61 billion, growing at an impressive compound annual growth rate (CAGR) of 14% between 2020 and 2025. To ensure your business is set up for success, we’re exploring the biggest trends and challenges shaping the vape market in 2025. From regulatory updates to tech innovations, here’s everything you need to know.

Understanding the Current Vape Industry Landscape

The vape market has experienced meteoric growth over the past decade, fuelled by a shift away from traditional smoking. This growth has been further propelled by innovation in product offerings, such as the rise of E-liquids with tantalising flavours. Major regions like North America, Europe, and the Asia-Pacific continue to dominate, with brands fiercely competing to capture market share.

However, this rapid growth also comes with heightened regulatory scrutiny, presenting a double-edged sword. On one hand, stringent measures ensure compliance and safety; on the other, these regulations can pose challenges to businesses seeking to expand globally.

The 2025 Regulatory Landscape

Navigating the regulatory landscape is one of the primary challenges for the vape industry. The sector faces stricter compliance requirements regarding packaging, advertising, and E-liquid composition such as flavours.

  • Global Initiatives: Many nations are implementing bans on single-use plastics within vaping products to address the environmental impact ending the reign for disposable vapes.
  • Regional Regulations: Flavour bans are becoming more frequent across the globe. The FDA’s review processes for vape products in the US, along with the European TPD (Tobacco Product Directive), will demand innovation while ensuring adherence to high safety standards.
  • Taxation and Accessibility: Across parts of Asia, rising excise duties on vaping products are affecting pricing strategies, driving market fragmentation.

Retailers and brands need to keep a close eye on evolving laws to ensure their products remain compliant across markets. Ignorance is no longer an option; staying informed is essential.

Tech and Innovation Leading the Charge

The fusion of cutting-edge technology and vaping is yielding revolutionary products, contributing to increased consumer engagement and premium experiences. Here’s a glimpse of innovations shaping the industry in 2025.

Smart Vapes

Once limited to basic E-cigarettes, modern devices now boast smart features. Think about Bluetooth connectivity, GPS integration, and even puff tracking. Some models offer synchronisation with apps to monitor usage patterns, enhancing user customisation and experience.

Multi-Pod Systems and E-Liquid Integration

The latest wave of innovative vaping devices includes multi-pod systems, which house multiple pods within a single unit. These designs allow for larger, legal puff outputs while maintaining compliance with regulations. Additionally, new devices are emerging that enable direct connection of an E-liquid bottle to a pod, streamlining refills and reducing waste. These advancements not only improve functionality but also cater to consumer demand for convenience and enhanced vaping experiences.

Sustainable Design

Eco-friendliness is no longer a value-add—it’s an expectation. With 98% recyclable components emerging in disposable product lines, sustainability innovation is undeniable. Both new entrants and industry stalwarts are adopting greener strategies, from compostable pods to refillable systems.

Enhanced E-liquids

The race to dominate the E-liquid segment intensifies with a shift towards E-liquids for many disposable vape brands. Flavour customisation—ranging from fruity notes to indulgent desserts—is paired with a growing preference for nicotine-free variants aimed at wellness-conscious vapers. It can be difficult to stand out from a crowd that has already seemingly developed every flavour, but creating new combinations or nuanced flavours can help set brands apart.

Consumer Preferences Reshaping the Market

Understanding what consumers want is vital for retailers and brands to thrive in this saturated landscape. These trends are leading the way as we start 2025.

Health-Conscious Consumers

Health remains a strong influencer, with smokers switching to vaping as a “cessation tool”. Increased awareness of safer alternatives is driving demand for products designed specifically to reduce harm.

Flavour Complexity

While classics like menthol continue to perform well, the demand for highly customised, nuanced flavours has grown significantly. Offering liquid lines suited to specific seasonality—such as tropical blends in summer—ensures ongoing engagement.

Experiential Marketing Matters

Vapers are looking for not just quality devices but also memorable experiences that connect them to the wider vaping community. Events, meet-ups, and branded campaigns can be developed to align with these goals.

Public Perception and Health Concerns

Public perception of vaping continues to evolve, largely driven by the release of new health studies. While vaping is seen as a safer alternative to smoking, concerns still persist, particularly regarding youth uptake and potential long-term effects.

Retailers and brands must emphasise transparency, providing clear information about nicotine content and safety standards. Thoughtful marketing strategies that move away from youth-centric imagery can also help repair damaged public trust.

Preparing for the Future of Vaping

The vape industry shows no signs of slowing down. But succeeding in 2025 demands preparation and adaptability. Here’s how retailers and brands can future-proof their businesses.

Adopt Lean Operations

Supply chain integration is set to redefine success. More companies are taking control of manufacturing and distribution networks, ensuring quicker go-to-market strategies while cutting costs over the long term.

Harness Sustainability as a USP

83% of millennials state that sustainability impacts their purchasing decisions. By embedding eco-conscious practices into the DNA of your operations, you’re building lasting brand loyalty.

Focus on Localisation

Global market saturation means the next big win for brands lies in localised penetration. Using location-specific campaigns ensures deeper connections with targeted demographics.

Constantly Innovate

Amid stiff competition, the ability to remain agile and innovative ensures longevity. Invest in R&D around both design and user convenience to stay ahead of the curve. Working with manufacturers like Xyfil who have an in-house R&D team with over 10 years of experience in the industry, helps to streamline and innovate the process even further.

Embark on Your 2025 Strategy

The vape industry’s evolution is a fascinating blend of technological marvels, shifting perceptions, and immense growth potential. Whether you’re a budding retailer or an established brand, keeping pace with 2025’s dynamic trends is imperative. The keys to success lie in understanding regulatory updates, leveraging cutting-edge innovation, and listening to the voice of the customer.

Are you ready? Navigate these trends with confidence and watch your business thrive with Xyfil.

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