Hannah Rubery, Author at Xyfil Ltd

29Aug2025

Hannah Rubery E-Liquid Aug 29, 2025Aug 29, 2025

Storytelling Through Flavour: Creating Emotional Connections

In today’s vape industry, flavour is no longer just about taste. With so many brands on the market in 2025, customers aren’t only buying nicotine delivery — they’re buying experiences. And experiences are built on emotion. The right flavour can spark m...

15Aug2025

Hannah Rubery Branding, E-Liquid, Packaging Aug 15, 2025Aug 15, 2025

The Psychology of Colour in Vape Packaging Design in 2025

In today’s competitive vape market, your packaging isn’t just a container — it’s a silent salesperson. Before a customer even takes a puff, the colours, shapes, and design choices you make are already telling them a story about your brand. And here�...

1Aug2025

Hannah Rubery Compliance, E-Liquid, Regulations Aug 1, 2025Aug 11, 2025

UK Vape Tax: What It Means for Vapers and Retailers

The UK government has announced sweeping changes to vaping regulations, including a new tax that will reshape the industry. These measures aim to protect children from nicotine addiction whilst tackling the environmental crisis caused by disposable vapes. If y...

18Jul2025

Hannah Rubery E-Liquid, Manufacturing Jul 18, 2025Jul 18, 2025

The Power of Limited Editions in the Vape Market

In an increasingly competitive vape market, standing out is harder than ever. With new products launching daily and consumer attention spans getting shorter, even the best brands can find themselves fighting to stay relevant. That’s where limited editions co...

4Jul2025

Hannah Rubery E-Liquid Jul 4, 2025Jul 4, 2025

What Flavours Sell Best? Global Vaping Preferences in 2025

The world of vaping never stands still. New devices, new technologies, and evolving consumer tastes continue to reshape what flavours fly off the shelves—and which quietly fade away. As we move through 2025, it’s clearer than ever that understanding what f...

19Jun2025

Hannah Rubery E-Liquid, Manufacturing, Production Jun 19, 2025Jun 19, 2025

Finding a White Label Nicotine Pouch Manufacturer in Europe

As the demand for smokeless nicotine alternatives continues to rise, nicotine pouches are quickly becoming one of the fastest-growing segments in the European nicotine market. These discreet, tobacco-free products offer a convenient and modern solution for adu...

6Jun2025

Hannah Rubery Leave a comment Compliance, E-Liquid Jun 6, 2025Jun 6, 2025

UK Disposable Vape Ban & How to Stay Compliant in 2025

As of 1st June 2025, the UK government’s ban on disposable vapes is officially in effect — a landmark change that reshapes the vape industry and signals a new era for responsible innovation. For brand owners and retailers, this isn’t just a regulatory...

20May2025

Hannah Rubery Compliance, E-Liquid, Regulations May 20, 2025May 20, 2025

The UK Disposable Vape Ban: What It Means & How to Prepare

As of June 1st, 2025, the UK will officially ban the sale and manufacture of single-use disposable vapes. This regulatory shift is set to have a major impact on the vaping industry—from manufacturers and distributors to white-label brands and retailers. Whil...

11Apr2025

Hannah Rubery E-Liquid Apr 11, 2025Apr 11, 2025

Alarming Rise in Smoking Rates in England

For the first time since 2006, smoking rates in England are increasing, presenting a significant public health challenge. A recent study conducted by University College London (UCL) revealed that, while smoking rates have steadily declined over the past decade...

28Mar2025

Hannah Rubery Leave a comment E-Liquid, Regulations Mar 28, 2025Mar 28, 2025

Bulgaria’s Vape Ban and What It Means for the Industry

Bulgaria has been sparking debates among vapers, vape brand owners, and policymakers. Initially proposed as a complete prohibition, the vape ban has shifted focus, raising crucial questions about its implications on both industry and public health. This pos...

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