The single most common Vaping Products Duty question we hear from brand owners is a simple one: “Do I need HMRC approval, or does my manufacturer handle that?” It’s a fair thing to ask. And the answer decides who carries the risk on 1 October. So let’s clear it up properly.
First, the rule HMRC actually applies
Approval follows the activity, not the name on the bottle. HMRC approves the business that manufactures, imports, or holds the stock — not simply whoever sells it to consumers. So your obligation depends entirely on how your product reaches the market.
One date makes this urgent. From 1 October 2026, it’s against the law to manufacture vaping liquid in premises HMRC hasn’t approved. That even includes mixing non-duty-paid liquids to make a finished product. In other words, “producing” is defined broadly, and unapproved production simply isn’t allowed.
Three routes, three very different obligations
Most brands fall into one of three groups. Find yours below.
If you manufacture your own liquid
Then the obligation is yours, full stop. You apply to HMRC for approval, you buy and affix duty stamps, you file returns, and you carry the compliance day to day. There’s no way to hand that off while you run your own production.
If you import finished e-liquid
Then you’re liable for the duty, and you must register. And if you act as the UK representative for an overseas manufacturer, that responsibility sits squarely with you. Importing doesn’t sidestep approval — it simply changes which approval you need.
If you use a UK manufacturer
Here the load gets lighter. When a UK manufacturer produces and releases your stock as the approved producer, the production-approval obligation sits with them, not with you. You still own your brand’s side — your labelling, your records, and your choice of a genuinely approved partner. But you don’t have to hold producer approval yourself.
What happens if you’re not approved
The answer is simple, and it’s serious. Without approval, you can’t lawfully release duty-paid stock. You can’t buy duty stamps either. And you can’t manufacture in unapproved premises. Put those together, and the result is stark: no lawful route to market on 1 October.
Timing makes it sharper still. Approval isn’t instant — HMRC warns it can take upwards of 45 working days. So if you apply late, you could sit unable to trade while the clock runs down. That’s the real deadline hiding behind the headline one.
The quiet risk for outsourced brands
Even if you outsource everything, one duty stays with you: choosing a partner who is genuinely approved. If your manufacturer isn’t approved in time, their problem quickly becomes your empty shelves. So the question isn’t only “do I need approval?” It’s also “can I prove my manufacturer has it?”
That’s a fair thing to ask any supplier directly. A partner who can’t answer clearly is a partner who leaves you exposed.
Where we fit in
We’re HMRC-approved for VPD, so we can carry the production burden for the brands we manufacture for. That’s the whole point of a managed partner. You focus on building your brand, while your manufacturer handles the approval, the stamps, the returns, and the stock.
So if you’re not sure which of the three routes you’re on — or whether your current setup leaves a gap — let’s talk it through before the 45-working-day window makes the decision for you.